HOW TO: Use Social Media To Promote Your blog

Social Media and BloggingRegardless of whether you are a newbie or a season blogger, I am sure you could always do with more traffic to your blog. And Social Media is a great marketing tool, if you haven’t noticed it already. Chances are you may be using some of these social media platforms. But there are still many who are not in a hurry to jump into the bandwagon yet. Perhaps they are afraid of the unknown or maybe because they do not know how to use the social media to their advantage. Well, that’s what this article is all about, to list down the different social media and how they could help promote your blog.

Wikipedia defines social media as “the use of web-based and mobile technologies to turn communication into an interactive dialogue”. Examples of social media include the undisputed heavyweights Facebook, Twitter and YouTube as well as LinkedIn, Digg and MySpace, just to name a few. Does social media marketing works? Well, according to Nielson, the world population spends 22% of online time at social networks and blog sites. Given this and the fact that social media attracts millions of users every day, it is thus safe to say that social media sites are one of the cheapest and most effective internet marketing tool available today. So the next question will be how to use these social media sites to promote your blog.

Get An Account

The first step is obviously signing up an account with the relevant social media. Some allow you to set a business accounts page like Facebook while others are networking on a professional level like LinkedIn. And then there is Twitter whom many online businesses and bloggers love for its simplicity and the speed at which information can be sent. It is advisable to check beforehand the rules and regulations regarding the setting up of your own account.

Linking Your Blog Posts To The Social Media Sites

The next step is to link up your blog posts to the social media sites. Whenever you publish a new post, update it on your social media account. Tweet about your latest post or perhaps ask a question and then place a link back to your blog. Alternatively, you can include an interesting extract of the post into your Facebook wall. You will be bound to create some curiosity. Just remember to provide a link back to your blog.

Add Social Media Buttons In Your Posts

There are WordPress plugins which you can install to have social media buttons in your posts. Generally, most bloggers would prefer to have them at the bottom of the posts but you can place them anywhere in your post. The idea is to allow your readers to easily share your posts through the social media platforms. You can check out SexyBookmarks, an increasingly popular WordPress plugin which places cute social media buttons on your posts and pages.

Engage and Convert Readers

Interesting blog content is a must. Think carefully about the topics that you want to write on. Remember that quality is more important than quantity. You need to engage your readers first before you can convert them into followers and subsequently, to get them to help you spread the word about your blog. Be approachable and friendly, and reply to comments and questions. This will encourage your readers to share your blog and its contents.

Automatically Feed Content

Some Social Media sites has settings to automatically feed content from your blog to their network so that you can save a good amount of time and effort. This is a great way to entice your readers and friends to check out your blog or your social media accounts. At the same time, it provides a platform for them to share your blog with their friends.

There you go, some of the steps that you can take to benefit on social media’s popularity to promote and market your blog. They will help you improve your blog’s traffic and subsequently SEO. This in turn will translate into credibility and from there, you may even experience exponential growth in your blog’s traffic and readers.

This article is written by Alicia. She is a web designer and developer. Loves WordPress themes and plugins. If you wish to write for us, kindly check this.

18 thoughts on “HOW TO: Use Social Media To Promote Your blog”

  1. Adding social media buttons lets visitors share the article easily. Most of the people prefer easy process to perform in their life. So, adding social share buttons helps users to socialize the article easily. 

  2. nice post …Social media sites are the best communicational sites to aware people about our existence….!!

  3. Hey Alicia nice post. Social media marketing is necessary in today's time to create the solid brand of the blog or website. So blog should be promoted in an effective manner through social media and the it is necessary to have a nice social media buttons on the blog to attract more and more readers.

  4. Social media has become a second option to drive traffic for people who is still learning SEO since SEO will take some time to be successful. At times, it is easier to promote a new blog via Social Media and get more fans and readers from there.

  5. points are reviewed fab.these media will help the people to know our blog as much as possible.really without the social media blogging is a difficult one.

  6. really good post and points are reviewed fab.these media will help the people to know our blog as much as possible.really without the social media blogging is a difficult one.

  7. No doubt, the importance of social media in promoting your website is unquestionable. But, the big question is what to do for making your links go viral on such social media sites?

  8. some great points, engagement is necessary if you want to promote or market your products and services. It also helps you to build your brand.

  9. Social media attracts millions and millions of users in day to day life because its one of the best way to do internet marketing as well as spread message with in a minute. So, i would like to say thanks for sharing your post on here 🙂

  10. Hi,

    I am totally agreed with you and i think all bloggers know very well how much importance of social media sites in blog post.

    Social media sites play great role to get traffic on your site/blog post.

  11. Everyone keeps preaching about the benefits of social media, but in my industry (real estate) is it really necessary? Does anyone want to hear about my listings all day?

  12. By installing social media badges on your blog you can inform your readers that you exist on these social media sites and they can follow you there and following will increase hence chances of more social media exposure.

  13. Great points, If you're not engaging with people then you can't do social media promotion so it's really important.


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