6 Ways LinkedIn Can Be Leveraged for B2B Marketing

Is your business tapping into the incredible marketing potential of LinkedIn’s 500+ million users? If you answered anything other than yes, then you need to stop everything you’re doing, turn the brightness up on your screen and get ready to learn these top six LinkedIn strategies for B2B marketing.

Ways LinkedIn Can Be Leveraged For B2B Marketing

Before we jump straight into these powerful strategies, let’s take a moment to understand a couple of things about LinkedIn. It is no secret that LinkedIn has a well-established name for itself, in terms of being the go-to place for business owners, startups, and professionals… years later nothing has changed, it is still considered one of the strongest and most used channels for corporate storytelling.

So, let’s finally answer the question that’s driving everyone crazy, “How can I leverage LinkedIn to generate leads using B2B marketing?”

1. Using Targeted Content on LinkedIn To Grow

LinkedIn is different from other social platforms, in the sense that users on other platforms tend to generate friends with no meaning, sustenance, or value. While LinkedIn users tend to keep their network restricted to other users within the same industry, niche, and interests.

Producing shareable content that contacts within your network enjoy and connect with can go a long way!
Starting with professional connections that share your quality content, which then becomes a part of that connection’s network, who will still have some contacts that share similar industry related interests, which also helps your content go even further outside your network, to the point of total strangers sharing your material.
This allows your reach, impression, and influence to expand further on LinkedIn, ultimately resulting in new connections and more potential opportunities.

2. Brand Engagement and Visibility Strengthening Through Group Interactions

The one key thing about using groups in LinkedIn is not to directly promote yourself or your services. In fact, the main focus of group interactiveness is to produce/provide answers, kick up interesting debates, and use content marketing inside of groups to position yourself as an industry leader.

By actively providing helpful information, insight, and participating in groups, your collective influence will drift to your brand in the form of new connections, prospects, and leads.

Interacting with groups is not the only way to build brand engagement and visibility through groups. Creating your own company group is a killer way to boost visibility and help establish an authoritative stance within your industry.

Get active and get growing, by showing new potentials your ability to create an engaging experience.

3. LinkedIn Is Primo Real Estate to Increase Your Organic Visibility

If you’re not in tune with what’s happening in the world of LinkedIn, then you need to get with the program because yes both your Company Page and the posts you make created using LinkedIn Pulse, are indexed by big search engines, ever heard of Google? By keeping your business profile and regular postings optimized, you are doing yourself a huge favor when it comes to making sure you are doing your part to see spikes in organic search visibility, unique visitor traffic, and industry relevant referral traffic when putting a link back to your distributed content from your landing pages.

4. It’s Not Sales It’s Creative Storytelling at Its Finest

In a world where the average “plugged-in” person is exposed to nearly 5,000 ads daily and process more than 100,000 words over the course of a day, standing out is like finding a smurf in a bucket of blue paint. It’s not easy, which is why copywriting and the art of storytelling has yet to die down, seeing increases in demand for creative minds to direct, curate, and develop captivating content.

Your LinkedIn profile page or company’s “brand” page is essentially the perfect place to start engaging your audience by establishing your brand’s story. While it’s true, words sell, attracting more attention, leads, and shareable opportunities can only be done by expanding on your marketing strategy. To do this, increasing your visual representation like images, videos, infographics, and other data that tells your brand’s story to gain your audience’s attention.

Stand out by showing what makes your brand and company story different from competitors.

5. Expanding Your Connections to Enhance Your Network

As we mentioned earlier, LinkedIn is a professional social platform where like-minded individuals forge bonds, relationships, and partnerships within a network to strengthen a user’s industry-relevant resources, contacts, and leads. With that being said, it only makes sense to continue to expand your network by gaining new connections and added to your list of contacts.

Through direct engagement and the sharing of content on the LinkedIn platform consistently, the trust of your followers will grow, enhancing their experience as having you in their network, which makes it easy to prompt connections to join an email list to receive future updates of your stellar content, news, and other brand-related activities. This is much more effective than using opt-ins in hopes of gaining a few new emails or loading your content down with call-to-actions when being straightforward and asking flat out tends to yield the best results on this platform.

6. Using LinkedIn Analytics to Capture More Leads

Rounding off this list is probably one of the most essential tips, strategies, hacks, or whatever you want to look at it as. LinkedIn is no different from any other platform most businesses use, meaning it is collecting data that is just sitting there waiting for you to use. They have a comprehensive and easy-to-understand interface that helps narrow down on audience engagement, so you put your message in front of the right audience. Whether you are using promotional ads or organic content, LinkedIn Analytics helps make sense of your page’s data. Know where to go, whom to reach out to, and which of your efforts are working the best, with LinkedIn’s analytics corner. Are you ready to take your LinkedIn strategies for B2B marketing to the next level?

Simple Tip To Find LinkedIn Profiles Using Google Search

I’ll be honest, I admit I don’t really use LinkedIn that much, but I’ll also admit it’s one of the most powerful resources for finding the right person or company for doing something. Almost every professional has a LinkedIn profile these days. I’m having a personal LinkedIn profile and our Slashsquare network has a LinkedIn page.

You can connect with fellow Bloggers, Coders, Programmers, Investors, Funders, Entrepreneurs, etc. though it’s not a platform like Facebook, it still has some benefits.

Few days back I across some LinkedIn Profile Google Search tips on Digital Inspiration blog and I personally found them very useful. I tried some search queries and found the required profiles/pages. As a Blogger, I decided to share them with you via HBB.


Top 5 Tips By Which You Can Easily Generate Leads On LinkedIn

Find LinkedIn Profiles Using Google Search

You just need to use these search queries on Google and you can find your desired results. You can tweak them according to your requirements as well. If you are creative enough, then you can experiment with various search tricks and get your own formula.

1. LinkedIn Profiles Excluding Internal Search Pages

site:linkedin.com/in/ OR site:linkedin.com/pub/ -intitle:profiles -inurl:”/dir”

LinkedIn Profiles Excluding Internal Search Pages

2. LinkedIn Profiles With Required Positions

“head | vp | vice-president | senior | director” site:linkedin.com/in OR site:linkedin.com/pub -intitle:profiles -inurl:”/dir”

LinkedIn Profiles With Required Positions

3. LinkedIn Profiles With Required Countries/Cities

“Location * India” “head | vp | senior | director” site:linkedin.com/in OR site:linkedin.com/pub -intitle:profiles -inurl:”/dir

LinkedIn Profiles With Required Countries Cities

4. LinkedIn Profiles With Required Post Codes

“web developer” 110001..110099 site:linkedin.com/in

LinkedIn Profiles With Required Post Codes


7 Easy (And Efficient) Ways to Use LinkedIn To Promote Your Business

That’s all. Hope you found these tips useful. You can also tweak them according to your desired metrics. Let us know in the comments below if you know any other awesome LinkedIn search queries.


3 Reasons Local Business Should Use LinkedIn Company Pages

linkedin company pageLinkedIn has for a long time had the reputation of being professional networking platform. However, until recently, it in many ways wasn’t as friendly for Local Business as it was for individual business professionals. With the recent launch of key appearance and layout changes, LinkedIn has integrated some of the best features found on other Social Media platforms for use on its Company Pages. These changes mean your local business should take some time updating its profile to leverage these new features. Doing so can allow your local business to reach local customers, build brand awareness, and assist in the location of new marketing leads.

1. Reach Local Business Customers

The key to being successful in Business is being found by those who need or can use your product or service. With its recent changes, LinkedIn has become the professional resource to use to learn about an organization, gain an understanding of what their products/services are, and understand their notable achievements. With Company Pages, your local business is able to share a basic sales pitch in potentially a very personal way. Remember, LinkedIn is great at allowing organizations to get recommendations and show who a user knows who is tied to, has utilized, or even recommends a company. Personal recommendations can be a key source of customers who have an established level of comfort with a product or service merely because someone they know had a positive experience with a product or service provider.

2. Create A Brand Awareness

The new Company Pages allow your organization to truly showcase its products or services in a segmented manner. In fact, local business materials shared by LinkedIn highlights that companies will be able to set up up to 30 different specialized target markets. Although many organizations will not likely need to try to focus on such a wide range of potential customers, it is valuable for an organization to be able to truly craft a message for a specific audience rather than trying to develop a general enough message to potential garner some attention from its social media audience. In fact, through this feature on LinkedIn, a business is able to highlight up to 5 products or services to each specialized audience message. Finally, LinkedIn also provides businesses the opportunity to integrate video into their presentation.

3. Generate New Marketing Leads

Your local business can also develop leads through its segmented content. It is important to utilize a strong call to action and visual images on your Company Page to engage potential customers. However, on LinkedIn, your local business may find the strongest leads come because of well written and strategic recommendations. Ultimately, aren’t your customers more likely to explore your local business offering and perhaps make a purchase because their friends or a trusted connection has? LinkedIn Company Pages bring “social” proof to the professional realm.

If you’re looking for more information about LinkedIn’s new Company Pages, a simple search of the internet can yield some valuable resources, such as this local business article.

Top 5 Tips To Generate Leads On LinkedIn

LinkedIn LeadsBefore you start reading this post, I would like to ask you a question. Which all sites do you use frequently for social networking?

Your instant reply would be Facebook and Twitter. Though they have the potential to get you some income we can’t neglect other social networking websites like LinkedIn etc. I know LinkedIn is not as exciting like Facebook or Twitter but it isn’t that bad. When I started my blogging career, I focussed on almost 10 Networking sites which also included Rediff, StumbleUpon, LinkedIn etc but now I have started neglecting it. With my second site to be launched soon I have again started to put in some efforts back on linkedIn again.

I have also discovered that it is not only a powerful networking tool but it can also help you in generating some leads or sales. With almost 150+ Million members (almost all are Bussiness Owners, Senior Management etc etc.). It has the perfect readymade audience that I was looking for my new site which would be about selling some SEO services. After going through the linkedIn again, I have come to a point that generating leads is not a big task on LinkedIn. So here are some personal tips by me on how to generate leads on linkedIn.

1. Give a Oomph Factor to your profile

Your profile would decide your linkedIn presence, and if your profile is not upto date then you are missing out on something big. So its time to change it and make it par with others. Add your experience in your LinkedIn profile. Provide an in-depth write up about your professional history and your services that you offer so that other LinkedIn Members would get to know your services better and order you somehing directly. A professional looking picture of you is suggested. Don’t add some other pics like Taj Mahal or Twin towers.

2. Create a LinkedIn Feeds

The best part about LinkedIn is that it gives Individuals and Companies a chance to demonstrate their expertise by replying to questions in their field in LinkedIn answer Area. To grab the attention, answer in categories like your current employers or previous employers or your geographic location. To make it even more easier for you, you can create a RSS feed for your answers and use it with any of your Favourite RSS Feeder tools like Feedburner.

3. Increase your connections

It is similar to increasing your Facebook friends. This one is pretty simple to understand and even to complete the task i.e Adding more connections to your profile. The more, better for us. Because you would have wider audience for your products and increase your chances of generating the leads. When you find someone with whom you would like to connect, give him your personal info briefly this would help the second person know you better. Let the person know about your services and products and express your desire about staying in touch with him/her.

4. Share Content

Another simple way to generate leads is to share contents with your connections on regular basis. I’m sure you would be reading something interesting or different every day then why not let your connections also know about this unique post and get some trust. You might also consider to share only those content which is related to your product or services and even write a short brief about the post before posting it on your profile.

5. Search for local events

Look for some local events that are posted on LinkedIn, which would again help you in increase your presence and reach. Meeting online connections are something that I love, hope you will also have this minset. You can also create events on LinkedIn.

Though I have generated some leads using the above tips but I can’t guarantee success to you too. What next? Feel free to comment below and know your trick to generate the leads on LinkedIn.

7 Easy Ways to Use LinkedIn To Promote Your Business

LinkedIn BusinessLinkedIn is a professional tool that every business owner should use. It’s an excellent means of connecting with other business professionals in your field as well as connecting with clients. Unfortunately, many business owners neglect their company’s LinkedIn pages. LinkedIn is still relatively new, and people are just now starting to figure out how to use it to their advantage. You may feel as though dedicating a large chunk of time to developing your presence on LinkedIn just isn’t feasible with everything else you have to do, from inventory management to conference calls. However, maintaining your company’s LinkedIn profile is becoming increasingly important in today’s digital world. It is an essential way to promote your business. So, here are some simple tips to help you use LinkedIn for promotion purposes:

1. Make the Most of the Overview Tab

Click on the “overview tab” on your company’s LinkedIn page. Using the appropriate field on the overview tab, write a brief description of your company’s history and what you do. This will allow LinkedIn users who find your page to immediately recognize what kind of company you are and read on if they might be interested in doing business with you.

2. Write Status Updates Often

You can also write status updates about your company on your LinkedIn page. These are similar to the status updates you can write about your company on Facebook and Twitter. Every few days, you can write something interesting about what your company is doing. If you write insightful status updates regularly, people will return to your page to read them, and you will generate increased interest in your business.

3. Reply to Comments

LinkedIn users will be able to comment on your status updates. Be sure to reply to their comments to show that you appreciate their interest. You may even want to send certain LinkedIn users who regularly comment on your status updates personal messages. Personal messages are the next step in networking on LinkedIn, and they’re a way for you to get the ball rolling and see if a user would like to do business with your company.

4. Openly Display What You Sell

Display your products and/or services using the “products and services” tab. It is a good idea to put professional pictures of all your products on this section of LinkedIn. If you offer services rather than products, put up some descriptions of the different services you offer.

5. Encourage Customers to Recommend You

Once the pictures of your products or the descriptions of your services are up, customers have the option to recommend your products and services. If you know a customer is pleased with your company, you can send them a personal message and request that they recommend a product or service of yours. When customers recommend your products and/or services, all the people in their network will be able to see the recommendation on their LinkedIn page.

6. Get the Whole Company Involved

Encourage your employees to create LinkedIn profiles and join your company’s network. Your LinkedIn business page will include pictures of all of your employees who are on LinkedIn. When people visit your page and see pictures of all your employees, they’ll be able to get a personalized feel for your company.

7. Analyze Data

Use the “analytics” tab to find out more about who is visiting your page. LinkedIn collects data about people who visit your company’s page and creates charts for you based on that data. Only you will be able to view those charts. You can use the analytics information provided by LinkedIn to see what kinds of business fields people who visit your page are in, which status updates increase traffic flow to your page, and much more.

So, follow the tips above and start harnessing the promotion and business networking power of LinkedIn!

You can also connect with Slashsquare on LinkedIn.

This article is written by Carolyn. She is a blogger and internet marketer. If you wish to write for us, kindly check this.