Interestingly, when Facebook advertising emerged into the market, there was no need for business managers. As the average Facebook business had just a couple of ad accounts with very few Facebook pages, it was easily manageable by a handful of employees. Back then, Facebook dashboard features were much more limited than they are now. Analytics was not critical, tracking pixels in the same capacity did not exist, and things like dynamic ads from product catalogues were not this important.
Need of Facebook Dashboard
As known to all a Facebook account manager for your clients, falling into one of two categories is an ordinary course. Either one ends up spending a lot of time generating reports or way too little than required. Irrespective of the group you belong to, the best way to find a neutral ground is with a Facebook business dashboard. The only problem with Facebook analytics is the overwhelming volume of data. Too much data makes it challenging to figure out and decide priorities. What all to consider and see if your social media marketing efforts are working well or are in place or not matters.
Having a lot of information is excellent most times, but you might want to figure out specific area metrics. Here comes the use of a real-time Facebook marketing dashboard; it boosts the strategies effects and helps create relevant on-time reports with data for your clients. A Facebook app dashboard gives real-time updates in the form of information that is used periodically for analysis. Below mentioned are a few reasons why its time to appreciate the Facebook dashboard:
1. Audience Growth
The most common and obvious metric to watch closely is growth. Every client would want an upward growth trend on their account in regards to business. One must be wondering why this is even important. Monitoring audience growth acts as the determining factor. It eventually helps track the number of people you are getting across to and whether you are reaching the right people. It is linked to the most accessible number and easily monitored. The metrics further help figure out audience size by simply keeping a check on the number of likes the page has. All you need is a reliable way to measure the number of changes over time and update your clients accordingly. A Facebook marketing dashboard helps keep track of audience growth over time by viewing the page like numbers in either of the ways; monthly, weekly or daily.
2. Likes by Country
As Facebook is global, the data says it all; 89% of monthly users based out of the United States and Canada. Over 50% of users having a native language other than English mean the numbers are enormous. Such diversity certainly makes it easier to locate the target audience, and sometimes it complicates too. To cite an example, suppose a client’s customers live only in the United States and the 90% of likes their page gets are from users in Asia, it means the strategy is wrong despite the following growth. Data is essential and crucial; one can see the actual value of a page. Having 10,000 likes makes no sense; if people are uninterested in what your client offers, it is equal to zero preferences regarding prospect quality.
3. Likes by Age
Tracking age or demographics helps to determine who exactly is engaging with the content and if they are the ones who you are aiming to reach or not supports. It is all about priority if the primary target group is 30 to 45-year-old women, but getting 80% of likes from 20 -year-olds is undoubtedly an audience alignment problem. It means you are attracting the wrong users, and here one has to adjust Facebook app dashboard strategies to seek attention from the right audience.
4. Total Engagement
Engagements on Facebook are comprised of reactions, shares, comments, posts, videos, clicks on images, and links. With the total engagement KPI, one can easily measure the effectiveness of content and the kind of connection one plans to make with your client’s page in the long run. One can always analyze and compare engagement over time, using a dashboard to see the total number of share, clicks, likes and comments the page generates every day, weekly or monthly. Eventually, this helps to figure out which content is appealing to their set of target audience. If the crowd is not engaging with the page as anticipated, one has to realign the overall content strategy. Engagement reveals overall performance and not just what people are thinking about individual posts but also how a particular page is viewed.
5. Engagement by Type
The presence of various engagement types on Facebook, including negative ones such as users hiding your posts, makes things confusing and unpleasant. Post analysis if a specific genre of posts of a particular structure getting plenty of hostile meetings, one have to revisit the content and restructure it as per the feedback received based on data and metrics. Positive engagements also need evaluation, as specific genres show more profound levels of interest. When the crowd takes their time to comment on a page or posts, they found the subject posted exciting and relevant enough. When users go the extra mile and share your content, it also reveals a much deeper commitment to appreciate.
6. Total Reach
The total reach metric is how many unique users saw content associated with a specific Facebook page you manage for a particular time. By keeping an actual reach, you can figure out what kind of online presence your strategy is yielding on Facebook regarding brand awareness on the specific platform. These factors primarily are about what the organic reach metric will point to, as possibilities of poor quality interactions with the content are always there.
7. Video Views
Analyzing the Facebook video views metric helps to see what videos the client’s Facebook page is getting popular followed by the duration of time spent by people watching the video also counts. A video views graph shows how users viewed videos with parameters like whether it was for 3 seconds, 10 seconds or 30 seconds. It offers unique views, repeat views, click to plays and auto-plays. This information eventually lets you know what videos are most relevant and exciting to the target audience.
Here are some Facebook dashboard ad metrics you can track in your report:
· Clicks (All)
· Click-Through Rate (CTR)
· Page Engagement
· Page Likes
· Post Comments
· Post Reactions
· Post Shares
· Website Purchases
· Video views
· Link clicks
Over time, we see more businesses operating more pages, working with more and more agencies, and taking advantage of more incredible features available to everyone. Historically creating compelling and engaging content for social media sites was not anticipated. But with the emergence of platforms like Facebook, Instagram today, it is all about understanding your audience. Every social media dashboard help you measure and analyze how well your message resonates with your audience.