Category: Facebook

Introduction

Interestingly, when Facebook advertising emerged into the market, there was no need for business managers.  As the average Facebook business had just a couple of ad accounts with very few Facebook pages, it was easily manageable by a handful of employees. Back then, Facebook dashboard features were much more limited than they are now. Analytics was not critical, tracking pixels in the same capacity did not exist, and things like dynamic ads from product catalogues were not this important.

Need of Facebook Dashboard

As known to all a Facebook account manager for your clients, falling into one of two categories is an ordinary course. Either one ends up spending a lot of time generating reports or way too little than required. Irrespective of the group you belong to, the best way to find a neutral ground is with a Facebook business dashboard. The only problem with Facebook analytics is the overwhelming volume of data. Too much data makes it challenging to figure out and decide priorities. What all to consider and see if your social media marketing efforts are working well or are in place or not matters.

Having a lot of information is excellent most times, but you might want to figure out specific area metrics. Here comes the use of a real-time Facebook marketing dashboard; it boosts the strategies effects and helps create relevant on-time reports with data for your clients. A Facebook app dashboard gives real-time updates in the form of information that is used periodically for analysis. Below mentioned are a few reasons why its time to appreciate the Facebook dashboard:

1. Audience Growth

The most common and obvious metric to watch closely is growth. Every client would want an upward growth trend on their account in regards to business. One must be wondering why this is even important. Monitoring audience growth acts as the determining factor. It eventually helps track the number of people you are getting across to and whether you are reaching the right people. It is linked to the most accessible number and easily monitored. The metrics further help figure out audience size by simply keeping a check on the number of likes the page has. All you need is a reliable way to measure the number of changes over time and update your clients accordingly. A Facebook marketing dashboard helps keep track of audience growth over time by viewing the page like numbers in either of the ways; monthly, weekly or daily.

2. Likes by Country

As Facebook is global, the data says it all; 89% of monthly users based out of the United States and Canada. Over 50% of users having a native language other than English mean the numbers are enormous. Such diversity certainly makes it easier to locate the target audience, and sometimes it complicates too. To cite an example, suppose a client’s customers live only in the United States and the 90% of likes their page gets are from users in Asia, it means the strategy is wrong despite the following growth. Data is essential and crucial; one can see the actual value of a page. Having 10,000 likes makes no sense; if people are uninterested in what your client offers, it is equal to zero preferences regarding prospect quality.

3. Likes by Age

Tracking age or demographics helps to determine who exactly is engaging with the content and if they are the ones who you are aiming to reach or not supports. It is all about priority if the primary target group is 30 to 45-year-old women, but getting 80% of likes from 20 -year-olds is undoubtedly an audience alignment problem. It means you are attracting the wrong users, and here one has to adjust Facebook app dashboard strategies to seek attention from the right audience.

4. Total Engagement

Engagements on Facebook are comprised of reactions, shares, comments, posts, videos, clicks on images, and links. With the total engagement KPI, one can easily measure the effectiveness of content and the kind of connection one plans to make with your client’s page in the long run. One can always analyze and compare engagement over time, using a dashboard to see the total number of share, clicks, likes and comments the page generates every day, weekly or monthly. Eventually, this helps to figure out which content is appealing to their set of target audience. If the crowd is not engaging with the page as anticipated, one has to realign the overall content strategy. Engagement reveals overall performance and not just what people are thinking about individual posts but also how a particular page is viewed.

5. Engagement by Type

The presence of various engagement types on Facebook, including negative ones such as users hiding your posts, makes things confusing and unpleasant. Post analysis if a specific genre of posts of a particular structure getting plenty of hostile meetings, one have to revisit the content and restructure it as per the feedback received based on data and metrics. Positive engagements also need evaluation, as specific genres show more profound levels of interest. When the crowd takes their time to comment on a page or posts, they found the subject posted exciting and relevant enough. When users go the extra mile and share your content, it also reveals a much deeper commitment to appreciate.

6. Total Reach

The total reach metric is how many unique users saw content associated with a specific Facebook page you manage for a particular time. By keeping an actual reach, you can figure out what kind of online presence your strategy is yielding on Facebook regarding brand awareness on the specific platform. These factors primarily are about what the organic reach metric will point to, as possibilities of poor quality interactions with the content are always there.

7. Video Views

Analyzing the Facebook video views metric helps to see what videos the client’s Facebook page is getting popular followed by the duration of time spent by people watching the video also counts. A video views graph shows how users viewed videos with parameters like whether it was for 3 seconds, 10 seconds or 30 seconds. It offers unique views, repeat views, click to plays and auto-plays. This information eventually lets you know what videos are most relevant and exciting to the target audience.

Here are some Facebook dashboard ad metrics you can track in your report:

·       Clicks (All)

·       Click-Through Rate (CTR)

·       Impressions

·       Page Engagement

·       Page Likes

·       Post Comments

·       Post Reactions

·       Post Shares

·       Reach

·       Website Purchases

·       Video views

·       Link clicks

·       CPC

Conclusion:

Over time, we see more businesses operating more pages, working with more and more agencies, and taking advantage of more incredible features available to everyone. Historically creating compelling and engaging content for social media sites was not anticipated. But with the emergence of platforms like Facebook, Instagram today, it is all about understanding your audience. Every social media dashboard help you measure and analyze how well your message resonates with your audience. 

In the age of the Internet, marketers and advertisers have a harder time trying to get the attention of their target audience. After all, there is much to compete against on the Internet.

From interesting cat videos to funny images, getting the attention of your target market will be a challenge, but is a challenge that needs to be overcome.

With that said, if you’re using Facebook to advertise, then you know it is much simpler to advertise here given all the features that Facebook provides. However, they can only do so much for you.

If you find that your Facebook Ads aren’t getting as many clicks as you’d want it to, then maybe it’s time for a change to happen. There are plenty of things you can tweak here and there to get your Facebook ads to be better. One of these things is your Facebook ads headlines.

Since these are the first thing that people will read from your ad, it’s important that you make it count. Make it as convincing and direct as possible. On that note, if you want your Facebook ads to be more clickable and to get the attention that you want it to get, then check out some of these tips below.

The tips below are going to highlight some elements or changes you can try and incorporate into your headline. Soon you’ll find your Facebook ads are getting more clicks than ever.

1. Start your headline with a number

There are plenty of interesting things you can start your headline with, but the most effective one so far is starting it with a number.

By using a number, you will get more people interested in your ad and will make them click through to it more than the ads without a number at the start. This is according to a study made on which headlines resonated most with people.

Of course, in the study, it’s about headlines in general, but this can certainly be applicable to Facebook ads headlines.

Having a number on your headline makes your ad seem more legitimate, especially if it’s referring to a statistic as well. This may have a hand at why headlines with numbers are more clickable than those without numbers.

2. Make it a perfect 5-word headline

There is a specific word count that is best for a Facebook ad headline. The ideal count would be up to 5 words.

Given the fact that there is a limited space allotted towards the Facebook ad’s headline, five words should be sufficient. At the same time, it keeps things neat and clear and concise. That way, there is no confusion and no unnecessary words thrown into the mix.

Additionally, the length of characters in your headline will also depend on the type of ad you’re using on the platform.

3. Form it as a question

Another way your headline can get some attention and receive the much-needed clicks is by asking a question on the headline. A question on the headline creates a sense of intrigue, and curious minds can be left wanting for more with it.

Of course, not any question will suffice. In fact, it’s important that the questions are relevant to the people whose attention you want to grab.

That way, it is as enticing as it could be to them. Otherwise, you’re just asking baseless questions and you might be entertaining the attention of people who aren’t even worth your time and effort.

4. Include an obvious benefit

Getting straight to the point on your headline is important. This is because if you’re concise, you are less likely to attract unqualified clicks and leads. Instead, the ones who are in need of the benefit that you offer will be the ones whose attention you can capture.

Several Facebook advertising agencies list the headline as something that should reflect what people will receive or be greeted with once they click on it. With it, you aren’t wasting their time and yours.

By including the benefit in your headline, you also can properly lead the people who see your ads to act in order to reap the said benefits immediately.

5. Create a sense of urgency

Last but not least, creating a sense of urgency will make your ads feel more in-demand. This will entice people to look into what you’re advertising. At the same time, it can push them to make quick decisions on whether they plan on patronizing your business or not.

Getting your Facebook ads noticed amidst the tough competition of hilarious home videos and cool trick shot compilations is a hurdle, to say the least. However, these tips should help you overcome them easier than you would have before.

Make sure that you try these out for yourself and track your results before and after the changes. That way, you are in control of what is going on with your ads. Plus, you will know how to optimize and improve your Facebook ads headlines overall.

It’s been a rough couple of years for the largest social media company in the world. 2018 was just a series of bad headline after bad headline, culminating in the Cambridge Analytica data scandal which saw them accused of permitting meddling in the most recent Presidential election in the United States of America. If they thought 2019 was going to treat them better, they’ve had little encouragement that the tide has turned in terms of the general perception of the company so far. Their failure to protect the data of their users has ultimately resulted in them being slapped with an eye-watering fine of five billion dollars, and now they’ve been forced to back down on their digital currency. 

Libra, as the currency would have been called, was supposed to be Facebook’s big step into the fiscal market; an attempt to establish themselves as a viable alternative to both Paypal and Bitcoin at the same time. When they made their official announcement of the currency in June this year, it came with a great deal of media fanfare. It was clear from the level of gravity given to the announcement that this was envisioned as a big deal for Facebook; possibly even the next major step in the evolution of the blue brand. Now, barely a month later, plans for Libra have been put on the back shelf – possibly even for good. There was some debate about whether Facebook users were truly ready to embrace dealing with cryptocurrency through a social media platform, but it wasn’t the users who turned out to be the problem – it’s the regulators. 

Paying For Past Sins

Facebook wouldn’t have been responsible for running Libra alone. As enormous and wealthy as the company is, it has no experience with dealing inside the financial sector. Larger and more trusted names had been attached to the project, including Mastercard and Paypal, despite the fact that some of the services that were proposed to run alongside Libra appeared to be a threat to Paypal’s business. Senior figures at Facebook hoped that the involvement of established firms would be enough to persuade legislators and regulators that there was no risk to customers, but it wasn’t enough to win support in the hostile environment of the US Senate. 

David Marcus, who is in charge of the Libra project within Facebook, was placed in the unenviable position of sitting in front of senators earlier in July to explain the plan and face questioning. Given the difficulties that Facebook’s issues with Cambridge Analytica caused within the sphere of American politics, it’s unsurprising that he found few friends waiting for him when he came to make his case. Questions regarding whether Facebook could be trusted with people’s financial data after their recent issues dominated the session, leading to Marcus being forced to admit that he understood that social media users didn’t want their financial details stored by the company. 

In something of a crushing rebuke to the company’s business practices, Marcus was also directly asked why Facebook had chosen to establish a formal headquarters for Libra in Switzerland rather than the company’s home in the United States, and whether the move was intended to prevent scrutiny of the company’s activities by US agencies. Marcus was again quick to deny the allegation, pointing out that Geneva in Switzerland is the headquarters of many of the world’s largest financial institutions, including the World Trade Organization, and therefore having a base there made strategic sense for the currency. 

Try Again Later? 

In mitigation, Marcus insisted that Calibra – the purpose-built platform that would be constructed to host Libra – would not be under Facebook’s sole control, and would be a joint venture between Facebook and the other companies involved. The proposed ‘Calibra wallet’ would function in a similar manner to Google’s wallet, and would be built into all digital services offered by Facebook, including Instagram and WhatsApp. Other companies would then be able to use third-party apps to accept or sent the Libra currency into Calibra wallets, while at the same time allowing for the anonymity which is seen as the chief appeal of all cryptocurrencies. 

His appeals failed to move the majority of senators at the hearing, who indicated that they would be unwilling to support the proposed currency until firmer assurances could be given, and further assessments could be performed. For their part, Facebook has now stated that they’re willing to ‘postpone’ the implementation of Libra until the concerns of the US Treasury and equivalent bodies around the world could be satisfied. The provisional launch date for Libra was some time before June 2020. No information about how long such a ‘postponement’ may last was available at the time of writing. 

Given that it’s now likely to be some time before Facebook will have the opportunity to roll their new currency out to users, it will give them more of a chance to ascertain how much demand for such a service exists within their current base of users. Understanding of how cryptocurrencies operate within the general public is still limited, although they’re slowly entering use outside of the dark web economy they were first designed for. One of the chief recent adopters of cryptocurrency has been the gambling and gaming industry. Many UK online casinos and online slots websites now allow players to pay for their games using cryptocurrencies, and receive winnings the same way if they so desire. As UK Slots players like to be able to send and receive money quickly, the fact that enough of them wish to use crypto to pay for slots and other casino games to provoke slots websites into enabling such transactions suggests that familiarity with the concept is spreading. 

Although Libra may sound like an ambitious idea right now, with another year’s worth of evolution in the field of cryptocurrencies, it may be a more popular concept by its eventual launch date than it would seem right now. The question facing Facebook is whether they can build enough trust with the right people between now and then to make their idea into a reality. 

Looking for ways to get free real likes on Facebook? Then you are in the right place on the web. Used by over 1 billion users, Facebook is the ideal platform to reach potential customers irrespective of the fact whether you are a blogger, a marketer or an established business or a startup. Getting a sizeable amount of likes on your pages increases the traffic flow to your website, which further boosts the chance of conversion or profit depending on whether you are selling something or using Ads to earn money.

At this stage, we are skipping the ways that beginners use initially. In this post we will talk about how to increase the Facebook likes on the page which is already all set and running.

Therefore, here we are assuming that you already have a page, have already invited your friends, have added your website URL to your page’s call to action button, and by far have followed or liked some similar great pages. So here are a few steps to further boost your real likes for Facebook Page.

1. Post when the time is RIGHT & ask the users to ‘like and share.’

Analyze your Facebook page’s insights and look for the time of the day when the majority of the users are online. Go to the Insight section of your page followed by the Post section’s ‘When your fans are online’; there you will see the data for every day of the week and the time when the majority of users use Facebook. Use this data to post engaging content – it will increase your chances of reaching more users. And since at that time the majority of users will be accessing Facebook chances of higher engagement will likely increase. Also, ask the users to ‘share & like’ your post – it will expand the probability of new followers & real likes.

However note that the most ideal time to post an update on Facebook is considered to be between noon and 1:00 pm, or around 3:00 pm. Also for better engagement always post on Thursdays and Fridays when the weekend is near & people are more active on Facebook.

2. Giveaways and contests

Giveaways and contests are a great way to improve your Facebook page followers and likes. When you giveaway something for free, page fans will definitely react & if they like what they see, the majority of them will spread the word by sending invites to their friends and family.

Keeping in mind that non–fans will also reach the post, you can benefit by adding something like this to the post – ‘Enter the Giveaway by liking our page”. So make sure that the contest idea or giveaway is great as it will be the main driving force.

3. Instead of a simple post use Images & Memes

It has been seen that images and memes get more organic reach than other posts; note that this is an observation which actually works for many, provided you have chosen the image/meme well. Moreover, these are also the things which get shared a lot with the huge amount of engagement, giving you ample chance to reach new real people.

4. Post valuable content & use keywords people are using to search

In the end, it all comes down to the quality of the content you are posting on your website. It is the thing that will retain your users, and they will only come back if they find the content useful. So, though for engagement you can do a lot of things as already stated, like contests and use of Memes, for actual retaining the readers on your website, content needs to be well written, useful, insightful, well structured and readable. This way you will be able to improve your conversion rate.

In your FB post use the keywords that people are using to search the product etc. that you are selling. It is also one of the many great ways to reach new users.

5. Use FB Advertising with a targeted audience

Whenever you are sharing a post for some special day or some national holiday in the US like Easter or Christmas, it is advised that you use FB’s advertising option. Decide a budget and the number of days you want the promotion to run. Through this method, you will be able to gain genuine likes and comments. And the people who like your post might visit your page and eventually your website through the link given in the ‘call to action’ button of your page.

So, why use constantclicks.com?

It is true that we can’t help you with the content or the choice of the image or video that you are using for the post (at the time of writing), but we can save you the effort that goes into marketing and promotion (that has been discussed in point 5). We can do this job for you, and unlike FB advertising, we offer lower rates for the same results (real likes that will help your business). Whatever the type of post & the content you are sharing, we will find the right page or group on Facebook for it and with 100% positive results. Using our services will save you money as well as time!

Keep coming back for more! Have a great time ‘social media denizens’!

An ardent reader and a sucker for all things fiction, Bhavna has been working as a web content writer for the past 3 years. She has worked on some topics from social media to Google Ad Words; she loves social media and never passes a chance to write about her new obsession – finding and sharing ‘new ways to increase likes and followers on FB and Instagram.’ Currently working as a guest blogger at constantclicks.com, she splits his time between two loves of her life – reading and writing.

Facebook is one of the biggest and most powerful social media platforms with more than 2 billion users worldwide. According to data released by Facebook in 2018, there were over 2.13 billion monthly active Facebook users in 2017 – up 14% year-on-year.

While many of us use this site daily, Facebook has been rocked by its handling of users’ private data. The recent Facebook data scandal is causing people worldwide to re-evaluate the safety of being on such as a platform. The privacy scandal is being viewed as an indication our online data isn’t safe. With the #Delete Facebook hashtag trending shortly after the news broke, the popular site is in trouble.

But, how Facebook handled this scandal is interesting. Whenever one of the world’s biggest companies faces a crisis, it’s worth looking at how they handle it. As most of these companies have a team of experts on hand to lessen the impact, these can be great learning experiences for businesses of all sizes. This week, I’m looking at what happened and what you can learn from this.

What is the Facebook data scandal?

Before you can understand how to learn from this scandal, it’s important to fully understand what happened. Despite constant media coverage, some of us are still in the dark as to what really happened because of one simple reason – it’s a complicated matter.

Facebook is facing investigations after revelations that the data of 50 million users were improperly harvested by an analytics firm, Cambridge Analytica, used by Donald Trump’s campaign. The most serious is one by the US Federal Trade Commission, which settled a similar privacy complaint with Facebook in 2011. The FTC is looking into whether Facebook violated its 2011 settlement by allowing the misuse of user data collected for academic research. Facebook could be liable for hefty fines if it is found to have broken its agreement with the FTC. Cambridge Analytica, the British firm employed by the Trump campaign, said it deleted the data when it realised it had been collected in violation of Facebook’s terms of service. Facebook has suspended the firm, has apologized, and is investigating whether or not the data was deleted.

There are more details to this case that are still to be understood, but it is obvious that Facebook’s standing is not in great shape. Their response was vital to the company’s future, so it was important it was well handled.

How Facebook responded

Understandably, the media interest in this story was huge. With Facebook such a popular and well-used site, everybody wanted to know what had happened, why and what the ramifications were. Facebook faced mounting pressure to respond and provide answers.

It took Facebook founder and CEO Mark Zuckerburg several days to respond, and when he did it was in his own blog. Outlining a series of events from 2007 to present day, he explained what happened. This post included information about previous steps the company had taken in 2014 to prevent similar situations, as well as mentioning new updates on the horizon designed to give users more transparency about how their data is collected and used.
A few days later, Zuckerberg published full-page ads in multiple national newspapers. These were reiterating some of what was included in his Facebook message and prominently stating: “We have a responsibility to protect your information. If we can’t, we don’t deserve it.”

What your company can learn from this

Looking to Facebook’s current position and problems, there are several lessons by saad raja to be learnt here and steps you can take to ensure your company handles the situation better should something similar happen to you.

Respond quickly: One of Facebook’s biggest mistakes was waiting several days before responding officially to news of the scandal. His Facebook blogpost took several days and his full-page ad came over a week after initial news of the scandal broke. While they were perhaps the recommended steps to take, their delay left more time for the public and press to doubt, question and vilify the company.

If you face a scandal, the speed at which you respond can make – or break – your chances of recovery. If you can’t get ahead of a PR scandal or a bit of bad news about your company, you better be sure you act fast in response to it. The longer your customers, stakeholders and the public spend thinking about the situation, the more time they’ll have to form opinions about what happened, and why. Even if you’re missing some of the details, you need to make a statement to show that you are taking action – even if it’s to say you’re investigating or looking into it.
The sooner you can get your voice out there, the sooner you’ll be able to reframe the scandal in your narrative. Don’t let others – whether this is the media or your competition – dictate how the story plays out. It is best to dedicate a team of staff to handle this situation. Make sure that they know the company’s stance and are well-equipped to deal with any problems. With scandals, speed is key.

Admit fault: Mark Zuckerberg did a great job of providing details regarding the incident in his blog post. Notably, his post did point blame at other companies. Perhaps rightfully, most of his post was spent discussing how the researcher and Cambridge Analytica were to blame for the incident. Facebook made the mistake of blaming others rather than taking responsibility but did say at the end of the post – albeit in a general sense rather than specifically “I started Facebook, and at the end of the day I’m responsible for what happens on our platform.”

Admitting fault is vital if you want your statement to be taken seriously, and it’s important to outline what you will do to prevent the problem from happening again. Zuckerberg did an excellent job of outlining this in his post. Customers want to know why this happened as well as how. As Facebook’s scandal involved secrecy in the company’s operations, it was important that their response was as transparent as possible. Letting your clients know the full details of what happened and how you plan to move on from this is a great step towards recovering from the scandal. It is, in fact, the vital first step I recommend in the wake of a scandal.

It is also important to note that this apology came from Zuckerburg. As the recognizable figurehead of the company, the message felt more genuine coming from the top rather than Facebook – a faceless company. Whether your company has a figurehead or not, make sure the message comes from the top and – if possible – an individual.

Offer transparency: Trust in corporations is at an all-time low. What once worked in marketing and apologies won’t work now. With the rise of the Internet, customers are more able to find out more about your company and can easily find people online who share negative views about your business. Businesses are no longer all-powerful and unquestionable conglomerates.

Offering transparency is a gesture of good faith to your audience, building their trust in your organization. If you are withholding details – or even just being perceived as withholding details – you can lose even more of your customers’ trust. In the worst cases, it can even be a death sentence for your brand.

The truth is fully required in a crisis. If you delay the truth or don’t give out all the information, you are prolonging the scandal. You leave yourself vulnerable to more attacks on your business as the truth slowly comes out, so its best just to get it out there soon. Even if you look bad because of it, it’s almost always better to be honest.

Be proactive: If you know a scandal is going to break, try to get ahead of it. Announcing a PR crisis before it hits mainstream headlines gives you the chance to control the message, and set the tone. By the time Facebook talked about it, sensationalist headlines and social chatter had already made Facebook out to be the bad guy in the situation.

While it may seem scary to announce your own problems, it allows you to remain in control and show your customers that you are a transparent company who are willing to accept fault for their situation. This allows you to respond quickly and clearly admit fault. If you’re able to, being proactive about a scandal may be your best option.

Apologise: This is the most important action you can take. Offering a sincere apology, and telling customers how you failed them is a gesture of humility, and is often the first step to restoring trust. While Zuckerberg did a good job of telling users how Facebook failed them, Zuckerberg did not issue a direct apology in his post, which several users pointed out in the comments section of it.Saying sorry speaks volumes about your customers. But more importantly, the lack of an apology can be so much louder. If you are hoping to keep your customers on the side and recover in the future, apologizing is vital. You can’t get out of it –apologise quickly and sincerely.

A scandal like this one is a learning experience for all companies. Regardless of how you feel about Facebook or the state of modern online user privacy, this is a classic example of a PR disaster and brand management in action.
While it’s true that most of us won’t face a problem of this magnitude that affects such a large audience, it’s great to note how those at the top are handling situations. By looking at the strengths and weaknesses of how Facebook handled their situation, you can learn what to do and what not to do, should the worst happen to you. You can also plan for how to manage a crisis, so you’re one step ahead.

Wondering how to make a chatbot for Facebook messenger using the Chatbots Builder? Well if the answer is yes then we are here to help you out. As you already aware of chatbots and probably know that the Chatbots are the new future. Also how important chatbots are when it comes to growing your business online. As you already know that the chatbots interact with your customers on your behalf, provides them useful links and so on. However, when it comes to Facebook chatbot, it is quite different. The Facebook chatbots are designed to share your blog posts to your readers or collect feedback from them. So just in case if you are too wondering how to make a chatbot for Facebook messenger using the Chatbots Builder. Then here we go:

Creating a chatbot for Facebook Messenger

At the very first you have to visit the Chatbots Builder website and click on the “Register for free” button.

Now you will get redirected to a new page where you have to enter your email address and your preferred password. Once you are done entering both of the details hit on the registration button.

On the second the page the Chatbots Builder website will ask you for a verification code. The code has been sent to you via your email. So simply access your mail account and copy the code that you have received from Chatbots Builder. Once you are done copying the code come back to the Chatbots Builder website and paste it and you are done.

Now you will get redirected to the dashboard of Chatbots Builder website. Here you have to click on the “Start the Authorization Process” button.

Once you click on the button, a new tab will open which will ask you to “Login With Facebook.” So simply click on that button and you are good to go.

Then you have to follow all the screen instructions, and you will get done with the authorization process.

Now on the right side of your Chatbots Builder, you will get to see all the Facebook pages which are associated with your Facebook account. So click on a page for which you want the Chatbot.

Now over here to understand better about the Chatbots Builder you can use the Video tutorials provided on the website. Or you can skip it and start building your bots directly.

Now to build a chatbot, you have to click on Start wizard button.

After that, you have to enter a welcome message for your readers. Simply follow the guidelines mentioned on the Website.

Then you have to enter some questions. However to make you understand better here is an example:

Then on the next page, you have to enter an answer to the question.

After that, you have to upload an image from your computer.

On the next page, you have to enter the URL of your website and add an anchor text.

Now the chatbot is ready to use. However, you can still try out a few more features. To try out the additional features, you have to click on the Proceed button. Then you will get some other features which you can try to make your chatbot more user-friendly.

However, there is a thing to remember that the Chatbots Builder website only allows you to create a single chatbot for a single account. Just in case if you want to manage multiple chatbots from a single account. Then it is advisable to try out the premium plans. The premium plans are divided into 4 categories which come with some features, that includes unlimited replies for your chatbots. You can also access the templates and so on.

Also before making the chatbot, it is advisable to check out the video tutorials as it will give you an idea of the whole process.

So that was all about the how to make a chatbot for Facebook messenger using the Chatbots Builder. Just in case if you have any questions you can comment below, and we will surely help you out.

The basic definition of retargeting is marketing to people after they have visited you website. In effect it’s when you leave a website, but then ads from there keep popping up on other sites for days and sometimes even weeks. You can install a simple piece of code into your website called a Pixel. This allows you to run ads to people after they have visited your site. The code tells Facebook what actions the person is taking who visited the website. Facebook can then determine whether an ad should be shown to that person.

Retargeting is a much better way to advertise than more traditional targeting. Stats show that up to 70% of online shoppers will abandon their shopping basket before they checkout and without retargeting, only 8% of them would return to complete the purchases. It’s also estimated that around 60% of people notice ads for products and services that they have looked at after leaving a website. So you can see why retargeting works and nearly 50% of Search Engine Marketing professionals believe that retargeting is the most under-utilised tool in the business.

When it comes to Facebook retargeting it works by the pixel being embedded on your website. This then installs cookies which can track the person’s Facebook visits on the site. The pixel is unique to the advertiser so that it can track which parts of your site are being viewed and by who. It’s a sort of hot traffic technique as these people will already know you, they’ll know your brand and they’ll know your products and services too. When done right through Facebook, retargeting will help to drive sales enormously and the ROI on investment should be mightily impressive. This is a tactic employed by many big brands from all niches including Real Madrid in the sports niche and even Party Casino in the online casino niche.

The more targeted the advertising is, generally the more effective and successful it becomes and Facebook can help people put together an extremely targeted ad campaign that will go out to specific targets, using various devices, in different locations. The fact that you are able to target specific audiences is probably what makes Facebook retargeting so effective. This means your ads will be displayed to the right people every time and therefore there’s more chance of success. If the ads are going out to the wrong people, the chances of success are minimal.

Facebook then provides you with ad reports showing you what worked and what didn’t work. This allows you to make necessary adjustments to further improve your retargeting campaign. So all in all, Facebook really is the place to be for retargeting as it literally has everything you need in terms of the tools to get everything set up. Not only that, but there are over 2 billion active accounts on the platform, with over 1 billion Facebook users logging in on a daily basis. It’s the most populated social media platform around and it has the most active user base too. When it’s people and audiences you wish to target, you should look no further than Facebook.

Everyone knows that Facebook was originally founded as a social network for Harvard students back in 2004. A phenomenal success, it is now a must-have marketing tool for businesses. The problem is that using Facebook for business is somewhat confusing. Even businesses that have Facebook pages post haphazardly without planning. What can you do? Follow these five tips for an awesome Facebook business page.

1. Make A Plan

Facebook doesn’t work if you put it on the back burner or only pay attention to it when you have the time. Craft a plan, target your content and, surprisingly, unless you have more than 10,000 followers, don’t post too often. Unlike Twitter, Facebook posts have more impact if followers are not overwhelmed with posts. Set up a schedule where you post once or twice a week.

2. Make Content Count

Because you post less frequently on Facebook, what you do post has to count. Unless you sell umbrellas, posting that “It’s raining in Philly today” is a waste of a good post. Instead, make your posts interesting, fun and important. Facebook is a wonderful tool to engage your customers. For example, the LBF Travel site does a great job of varying content and making each post count. The global travel agency’s Facebook page posts include fun visuals, travel tips, news and behind-the-scenes photos that put a face on the company.

3. It’s Interactive – Use It

Part of the reason Facebook is good for business is that it allows you to build relationships with current customers and find new customers as well. It’s interactivity – the give and take you engage in with customers is a form of communication that you have to take part in. Otherwise, people will think you won’t care. You can incorporate a messenger chatbot to stay connected with your customers 24/7 and respond to their queries promptly.

Set aside time each day to read follower comments and respond to them. Responses don’t have to be lengthy. People want to know you heard them. That said, you will receive a negative post or review from time-to-time. Don’t think of it as a damaging tragedy, but an opportunity to show off your customer service skills. You may never be able to please the original poster, but followers see how determined you are to serve a customer. If people are confident you’ll do your best to solve problems that arise, they’re more likely to purchase from you.

4. Add Visuals

If you look at the Facebook page for Nutella, the popular hazelnut spread for toast and pancakes, you can’t help but smile. The graphics are so well done and such fun to look at. Nutella uses videos to introduce new products and offer serving suggestions. Visuals capture attention long before blocks of texts.

5. Use Facebook Tools

Facebook has tools in place to benefit businesses. For example, you can experiment with the call-to-action button in the header. You might try “Watch the Video,” Shop Now” or “Contact Us” and see which gains the most responses. Like pages of complementary companies to form cross-promotion unions. And, finally, do a little experimenting with Facebook Ads. They aren’t free, but you can run an ad for as little as $5.

Facebook has been accused of having a liberal bias in regards to what stories go under its “Trending” topics. Liberal media has been an issue for many years for both newspapers and TV. Social media platform, Facebook, is now accused of engaging in this controversial practice. According to an anonymous individual that works as a contractor at Facebook, employees were deleting Conservative news to be published on Facebook’s “Trending” section. All of this was known after Gizmodo, a popular blog, reported the incident last Monday.

According to Facebook, this goes against its policy. However, Facebook restated that this section is filtered by algorithms – which also serve the purpose of keeping spam at bay. It is possible that workers could have edited the “Trending” section. In fact, another contractor also confirmed that Facebook had a liberal bias and that it suppressed Conservative news on a regular basis.

Government officials didn’t wait to check out this issue, and the Congress immediately sent a request asking about this practice. Facebook hasn’t commented on that specific query yet. Nevertheless, it is expected to cooperate to avoid the subpoena to clarify its methods.

Facebook And The First Amendment

On Thursday, Facebook sent a 20-page document published in The Guardian explaining that besides the algorithm, there are also humans deciding which stories are published and which aren’t. The document also states that specific stories can be put if the people in charge if they decide to.

This wasn’t a complete answer since Senator Thune had sent a letter to Mark Zuckerberg asking exactly how news stories are selected, and demanding a complete list of those stories that weren’t published. Thune was very concerned about the fact that Facebook could influence the opinions of many people in the U.S. since Facebook has over 200 million American users.

The controversy is out there, and it has many implications. The largest social media platform in the world could be facing possible legal challenges. However, in case of Facebook were to be found “guilty” of deleting Conservative trending topics it could defend itself with the First Amendment of the Constitution.

Attorneys have different takes on the matter. Stephen Strauss, a lawyer at Bryan Cave, suggested that Facebook could be facing legal problems since it initially stated that the Trending feature was controlled by an algorithm and later on backed off of its initial statement.

Mark Bailen, attorney at BakerHostetler, said Facebook could publish the news it likes without being banned by the government for this action. According to him, the First Amendment is clear in that every individual or company has the right to publish any news stories it wants. Floyd Abrams, a First Amendment lawyer, says that Facebook should be careful about throwing away its own authority by subjugating itself completely to the demands of the Congress.

Facebook publicizes that all of its content is unbiased and according to guidelines no content can be prioritized over another. It is interesting to note that if Facebook is protected by the First Amendment, it could have a huge political influence in the future as it could decide what news gets published and which ones don’t take a biased stand.

In case, things spiral out of control for Facebook, U.S. citizens may be tempted to file lawsuits against it. This is because of Facebook declared that it published its news in a certain way when in fact, didn’t. However, it would be difficult to find a reason of how this has affected a person in the U.S.

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