Defining Hashtags for Local Business

Hash tagsFor most local business owners, the term ‘hashtag’ isn’t new to them by any means; yet if you asked many local business owners, they might not be able to tell you exactly what a hashtag is or how to use them. But the truth of the matter is—they can really help boost your business in a variety of ways.

Per Twitter’s help page, a hashtag is defined as:

The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.

In a nutshell, hashtags can be used by small businesses to promote, get found, spread messages, research the competition, and more to boost their local business, research and educate themselves about current industry trends, and generate buzz to build brand identity and expert status throughout the Internet.

How can you maximize the use of hashtags?

  •  Read up on how to use hashtags on Twitter. Twitter has some great information about how to use hashtags in their online help center. There’s also some great info about hashtags and best practices on the Twitter Fan Wiki page
  • Use relevant keywords and find out what hashtags are being searched on so you can use them for your local business. The new hashtag tracking (launched 2020) tool is a great resource to find out what some of the current trends are and to identify if your hashtag is currently being searched on. Use keywords that are relevant for your local business in hashtags for an added boost in ‘findability’ for your business. This new resource seems to be a very accurate source of hashtag mention data.
  • Use hashtags for promotions and customer engagement. There are some great success stories for businesses around the use of hashtags in an article on a Fox Business News website. For example, a non-profit farmer group, the Vineyard Team, uses Twitter with great success to spread the word about events for their SIP the Good Life division, a division created to “spread the word about their sustainable programs beyond farmers”.
  • Make sure you have a public account.  When you have a public account, if you Tweet using a hashtag, then anyone who does a search for that hashtag could find your tweet. With a private account, only your followers can find you.

What should you avoid when using hashtags?

  • Don’t try to spam with hashtags or work the system You don’t want to distract readers from overdoing it with hashtags, nor do you want to turn them away by spamming. It’s recommended to use no more than 3 hashtags per Tweet.
  • Don’t use irrelevant hashtags.  Again, stick to relevant hashtags for your business. You don’t want to mislead your readers or confuse them with irrelevant hashtags.

Using hashtags can help you promote your business and get found online, which means increased leads and sales for your local business. Do your own research and create a game plan to optimize hashtags and Twitter for your small business today.

This article is written by Chris. He writes from real world experience building businesses and closing sales. His company Surefire Social specializes in local business marketing. If you wish to write for us, kindly check this.

Stimulate Your Overall Blog Growth With Twitter

Twitter and BlogSocial media sites are the newest addition that have revolutionized the face of Internet business. Some of these sites have shown remarkable adeptness in breaking out of the generic mould of simply promoting blogs and websites. Rather, they have progressed to leveling out the playing field for many associated aspects of the online businesses.

Twitter is probably one of the forerunners of this select group of social media sites. Here is a detailed look at just how you can use Twitter to stimulate your blog’s overall growth without limiting it to just the promotional aspect.

Concise and to the point writing effect

Twitter is known for its concise updates. Your creativity is tested when you have to express your opinion or give an introductory teaser about your new blog post within the span of 140 characters.

However, the distinctive possibility that people might actually pay attention to short and precise updates more than lengthy ones where they have to work at finding the relevant information, will work to your advantage. This advantage will definitely spill over in to your perception power to add just the right amount of concise dexterity to your actual writing style for your blog posts.

Prep your Alexa link counts

Alexa rankings and the Alexa link counts for your posts can define the success or failure of your concentrated techniques of SEO and creativity that you apply on your blog.

Twitter can add to your credibility in this regards and the significant exposure that you accumulate through your raw stream of followers on your Twitter profile can help you increase your Alexa link numbers, significantly. You have to be regular with your comment follow up on a range as little as five blogs every alternate day, from your raw link stream on Twitter.

I’ve written a post on how to increase Alexa links with Twitter. Be sure to check it out.

Harness Twitter networking potential

Marketing is an integral part of every social media site; especially Twitter is an excellent media for highlighting and promoting your blog. However, it is vital that you rise above just advertising your blog to the readers and focus on connecting with your subscribers, peers as well as the A-list competitors of your niche. Professional blogging owes a lot of its credibility to the establishment of the blog and author’s expertise over the Internet.

The correct networking techniques can very well put your blog with the top of the line players of the field. Twitter is a micro blogging site, a short stop that encourages people to explore deeper to relate to each other. Use this foundation to inspire interest in others for your blog, as well as take interest in other websites and blogs to encourage backlinks and responses.

Encourage interaction with Twitter contests and conversations

Interaction is the key to create a better level of communication between your blog and readers. Your opinions as well as information need the validation of exactly how the readers perceive them. It is important to collect these feedbacks to improve on mistakes and engage techniques that seem to work efficiently. Twitter is essentially a social platform that is meant to encourage better communication. Use this idea to your advantage.

Encourage better reader connectivity with organized efforts such as a social contest on the site. Relate the contest directly to your blog so that your readers find a common ground to connect with your blog, even while they participate in the contest. We often conduct such contests on our discount coupon blog that features photos.com and istockphoto discount deals.

You might also open up engaging conversation updates that initiate relevant discussion and encourage target audience input on important topics.

Surveys and direct audience critical reviews

Twitter is a social networking site with an easy to follow interface. Your networking skills can help you not only connect with your target audience about future blog posts, but you can also gather important data for already published posts ad ascertain their status of relevance. Your target audience, the group that you aim to influence with your writing and information, can be your direct critics. This eliminates any information loss or mis-communication.

Use Twitter as the common forum to raise questions about your own posts, to determine the usefulness of your blog posts for your target audience, directly from them. These comments and follow up Tweets can also be your very real promotion tactic to impress future readers.

Conclusively, Twitter can help you be a better blogger, can help improve your information portrayal to guarantee better results, improve your SEO techniques and add weight to your expertise. These are just a handful of benefits excluding the vital advantage of the site being a blog promotion media.

So, take charge of your Twitter profile and use it to stimulate your blog’s growth to its maximum potential.

How do you use Twitter to improve your blog’s growth?

HOW TO: Use Social Media To Promote Your blog

Social Media and BloggingRegardless of whether you are a newbie or a season blogger, I am sure you could always do with more traffic to your blog. And Social Media is a great marketing tool, if you haven’t noticed it already. Chances are you may be using some of these social media platforms. But there are still many who are not in a hurry to jump into the bandwagon yet. Perhaps they are afraid of the unknown or maybe because they do not know how to use the social media to their advantage. Well, that’s what this article is all about, to list down the different social media and how they could help promote your blog.

Wikipedia defines social media as “the use of web-based and mobile technologies to turn communication into an interactive dialogue”. Examples of social media include the undisputed heavyweights Facebook, Twitter and YouTube as well as LinkedIn, Digg and MySpace, just to name a few. Does social media marketing works? Well, according to Nielson, the world population spends 22% of online time at social networks and blog sites. Given this and the fact that social media attracts millions of users every day, it is thus safe to say that social media sites are one of the cheapest and most effective internet marketing tool available today. So the next question will be how to use these social media sites to promote your blog.

Get An Account

The first step is obviously signing up an account with the relevant social media. Some allow you to set a business accounts page like Facebook while others are networking on a professional level like LinkedIn. And then there is Twitter whom many online businesses and bloggers love for its simplicity and the speed at which information can be sent. It is advisable to check beforehand the rules and regulations regarding the setting up of your own account.

Linking Your Blog Posts To The Social Media Sites

The next step is to link up your blog posts to the social media sites. Whenever you publish a new post, update it on your social media account. Tweet about your latest post or perhaps ask a question and then place a link back to your blog. Alternatively, you can include an interesting extract of the post into your Facebook wall. You will be bound to create some curiosity. Just remember to provide a link back to your blog.

Add Social Media Buttons In Your Posts

There are WordPress plugins which you can install to have social media buttons in your posts. Generally, most bloggers would prefer to have them at the bottom of the posts but you can place them anywhere in your post. The idea is to allow your readers to easily share your posts through the social media platforms. You can check out SexyBookmarks, an increasingly popular WordPress plugin which places cute social media buttons on your posts and pages.

Engage and Convert Readers

Interesting blog content is a must. Think carefully about the topics that you want to write on. Remember that quality is more important than quantity. You need to engage your readers first before you can convert them into followers and subsequently, to get them to help you spread the word about your blog. Be approachable and friendly, and reply to comments and questions. This will encourage your readers to share your blog and its contents.

Automatically Feed Content

Some Social Media sites has settings to automatically feed content from your blog to their network so that you can save a good amount of time and effort. This is a great way to entice your readers and friends to check out your blog or your social media accounts. At the same time, it provides a platform for them to share your blog with their friends.

There you go, some of the steps that you can take to benefit on social media’s popularity to promote and market your blog. They will help you improve your blog’s traffic and subsequently SEO. This in turn will translate into credibility and from there, you may even experience exponential growth in your blog’s traffic and readers.

This article is written by Alicia. She is a web designer and developer. Loves WordPress themes and plugins. If you wish to write for us, kindly check this.

7 Tips To Tweet Your Way To The Bank

Make Money From TwitterTwitter and Facebook are synonymous with social networking. Even Big G has jumped into the bandwagon by introducing its own Google+. No one can dispute the growing popularity of Social Networks. Just imagine the potential of tapping into the hundreds of millions of Twitter users. This is marketing heaven indeed. But the big question is how do you make money from your Twitter account?

Building your Twitter followers is the first order of the day but if you’ve got this situation handled then it’s high time you got the cash registers clicking.

For Building Your Twitter Followers, these will be helpful :

  • #5 Tips To Increase The Number Of Your Twitter Followers
  • 5 More Simple Tips To Increase Twitter Followers

Below are some simple tips on how you could convert your followers into unknowing accomplices of your money making scheme.

1.Monetize your Twitter Background

Customizing your background is a great way of expressing yourself and personalizing your Twitter experience. But this too could be a wonderful media for advertising another company’s products or services. Magpie for example is an ad network for Twitter that pays you every time they advertise on your Twitter account.

2.Redirecting Followers

All it takes is a marketing tweet along with a link that serves as a doorway for your followers to visit your advertiser’s website. This is similar to Cost-Per-View campaigns where money is paid according to the times that a follower is redirected.

3.Affiliate Marketing

Very similar to the strategy above but this time you redirect them to your affiliate link. Again, a short tweet with your affiliate’s link is all that’s needed to make some money. Just be careful to make this tasteful. Placing your affiliate’s link on all your tweets could make a lot of your followers searching for the exit door.

Learn about Affiliate Marketing :

  • What Exactly Is Affiliate Marketing? [Simple Guide]
  • What Exactly Is Affiliate Marketing? [Part 2]

4.Seek Advertisers

It’s certainly easier to find advertisers if you have a strong following. Advertise products you only feel strongly about. Focusing on low quality but high paying advertisers could be bad for your Twitter’s long term health. Stick to companies within your niche. It makes selling more natural and easier.

5.Building a Twitter Campaign

Companies might enlist your services to build their Twitter account. A proven track record of success can land you a job as a professional working for companies that would like to improve their online presence.

6.Selling Yourself

Take advantage of all the option available at Twitter. We’ve talked about how your simple background could be used as valuable advertising real estate. It would be a good idea to develop your profile page. Using your Bio for example and turning it to a sales page helps you advertise goods and services you offer.

7.Final Tweet

Everything is about selling, whether its blogging or tweeting for a profit, developing an effective marketing strategy is the key to success. Twitter is just one of the ways people could make money online. This alone may not give you the financial windfall you were looking for but combined with your other online marketing efforts it could contribute to your online success.

ALSO CHECK : 15+ Best Sites To Make Money With Twitter

This article is written by Michael Scottsdale. He is a professional writer and currently works as a consultant for online businesses. If you wish to write for us, kindly check this.

Social Media: A Wonderful Tool To Build Your Career

Social Media CareerThis is the age of speed and you must take advantage of the latest scientific and technological progress. The top social networks – Facebook, Twitter and LinkedIn – are doing exceedingly well in connecting people. They have won many hearts as they have won the distance. I don’t have a speck of doubt in my mind that there will be no net user on this planet who doesn’t know about these social networking sites.

Do you know how useful these social media can be in building your career? All of these top social networking sites are free and easy to join. Moreover, you can set a wide network of contacts using these sites. You are supposed to market yourself well and connect with people who can prove a great help in the job search.

The most important factor that makes your search for a job easy is your online presence. You must be able to highlight your strengths, your set of skills and professional experience. If you want to speed up your search for a handsome job opportunity, your online profile will definitely make their presence felt.

Facebook

Facebook has become immensely popular in no time. The reason is of course the ease with which you can operate so many applications and connect with thousands all across the globe. It is so tempting to post something on walls and show to the entire world that sometimes Facebookers  don’t even realize that their current employer can read what the employees type on the walls. Careless use of Facebook has made many job seekers lose some handsome opportunities and the current employers their posts. So, one has to be careful while using this effective medium for job search.

LinkedIn

Thousands of influential recruiters all over the world use LinkedIn to find out the right candidates for various posts in their companies. Do create a profile on LinkedIn; fill in all the information necessary for recruiters to pick you up. Do put the keywords of your resumes and your set of skills so that your profile should become easy to find out. While connecting with other members, I would say be selective. There is no need to connect with anyone you come across. Connect with only those who will be useful to you professionally.

Twitter

Twitter is generally used along with LinkedIn. It can help you set up a widely spread network of contacts and find job listings. You will be able to build your brand and showcase the same before the world. Twitter will definitely help you reach wider audience which would ultimately result in an easy job search.

Internet privacy

While using social networking sites, be careful about the online privacy. It is very important to make sure that you share photos or personal information only with people who are your friends or whom you know well. There have been many instances where promising and deserving candidates could not get the opportunities they were trying for just because they formed bad impression before their potential employers as they forgot to restrict their sharing personal information only to their friends.

Social media can prove a great help in job search and in your career building. It is indeed a boon if used wisely.

This article is written by Jennifer Louis. She is from USA, and writer who loves to write articles and blogs on career, cover letters, jobs, sample resumes.

Leverage On Twitter Traffic To Market Your Website

Increase Twitter FollowersIn this modern time and age, those who are not in tune with advance social networks such as Facebook and Twitter will be considered ‘backward’ or ‘old-fashioned’. In the case of owning a Twitter account, it might be a lot harder and trickier for you to gain followers as you’ll need some extremely interesting, eye-catching and spiced up tweets in order for you to get hundreds or thousands of followers. The better your tweets are, the more followers will connect with you and be your biggest fans. Twitter could also be used as a medium for your business marketing and communication to reach out to a larger number of potential customers. However, there are methods that make gaining and increasing your Twitter followers much easier without having to come up with quirky and juicy tweets. Here are some tips to leverage on Twitter traffic and increase followers for marketing your websites and blogs.

1. Hit on the ‘Follow’ button often

In order to keep up with the pace, you’ll need to follow, follow and follow others. There’ll be plenty of tools available online for you to do this task more quickly, if your fingers are tired. These specialized apps will also let you identify the people who are talking about your niche which in turn will encourage the others to mass-follow them. On the other hand, you’re allowed to mass follow 50 people at a time, so keep hitting on the ‘Follow’ buttons!

2. Wait patiently for the follower’s mark

Once you’ve managed to hit the follower mark of 2000 (or your very own limit if you’ve already surpassed that point), what you should do next is to wait for around four to five days for the people you’ve followed to follow you back. Do keep it in mind however that there’s no absolute guarantee that everyone will follow you back. You may expect a return of about 50% and if you’re able to get more than that, it’s even better but don’t get your hopes up too high.

If you aren’t able to get a 50% return, then perhaps it’s time for you to take a quick look at your own Twitter page or the image that you’re displaying. Change whatever that is necessary. Also, this will be the perfect time for you to start fostering a relationship with your first round of followers, the sooner the better.

3. ‘Unfollow’ the unnecessary

In order for Twitter to allow you to grow beyond 2000 followers, the ratio of followers to following needs to remain close to 1:1. However, although the rule isn’t applicable to every Twitter users, beginners should always abide by the given rule to have check and balance. There are also plenty of tools for you to use to instantly ‘unfollow’ 25 people at a time. Unlike most other mass-unfollowing tools, there’s an app that allows you to be selective in the process as opposed to purging the entire list of followers. But you should never mass follow or unfollow Twitter users.

4. Never spam, keep it professional

Seriously, never ever spam. It’s really uncool and it invades other people’s privacy. Feel free to do so if you want to be hated by the community and lose a lot of followers. Otherwise, please only use this method if you have something extremely special and valuable to add and let the masses know about it.

5. Be interesting at all cost

Your tweets should always represent your image if your Twitter is all about your business. If your Twitter is personal, then your tweets should be interesting enough but don’t be too provocative and controversial. Not everyone loves hot gossip, so be extremely wise and cautious with your words when you tweet to the public.

All in all, having more followers than your other competitors in the industry could really help you get that much-needed edge in the social media realm; hence maximizing your followers as much as possible is the only way to achieve your mission. Happy tweeting!

This article is written by Alicia. She is a web designer and developer. Loves WordPress themes and plugins. If you wish to write for us, kindly check this.

Ultimate Guide To Select Your Twitter Username

If you want to brand yourself on twitter or any other social networking sites, then first step is about selecting a better username for you to brand yourself in twitter or any micro blogging site. The username or handle is your identity. If you feel that your original name is better to keep as username, and then you can do it, anyway here are some of the tips I thought that should help you in selecting your twitter handle or username.

Twitter Username

Before selecting the username, here are some points that you should remember. You can only use characters such as uppercase and lowercase letters, numbers, and the underscore character ( _). My opinion is that, if your original names is too lengthy, and then try to create your username something short, memorable, something that identifies you or describes your character and easily rolled out in the tongue.

Short Twitter Username Would Be Great

Why should your twitter username be short? Because tweets are of just 140 characters, so when people @mention you or ReTweet your tweets, if your username is more than 10 characters (twitter limits up to 15 char), then people miss your handle very often.

Twitter is growing fast. Grab your name fast – As you all known, twitter is growing really fast, rapidly you get news faster than media coverage, twitter has been very helpful in many occasions (Good & bad), so getting your desired username is difficult, so grab your name fast.

Also you should not be afraid to use your real name. If you find your real name is really a tongue twister or not easily memorable, then as I said before try something that is short, identifies your character etc. etc. If you real name is already taken, try inserting adjectives in front like handsomejohnetc.

Make sure you don’t use numbers like sachin786, but if you have an email ID say for example: sachin90@whatever.com you can have @sachin90 as your twitter username. Also never use curse words or obscenity in your username that lets you down in some case. When you’re creating twitter profiles for your company, always try to keep your company name as profile handle, if you’ve registered or already a huge brand offline, you can contact twitter team if your company name is already taken by someone.

Impact on Search Engine Optimization

Your twitter @username and Profile name has a great impact on search engine optimization. If you already have a twitter profile, by now you might have realised it. So make sure the company name is correctly entered in the Name text box and you choose proper @username for your business. You can also keep keyword rich @username for your company profile.

Try to have a username creative and that distinguish you. Jack75 and Jack85 are both similar. sodistinguish yourself from others. To distinguish, don’t just add a bunch of numbers after your name. That isn’t a smart decision. Also while selecting a username; never select it as if it sounds like a bot. My kind opinion is not to have words like seo, marketing in usernames. Don’t use a celebrity’s name, its lame and don’t sound like a faker.

Before we wind up the post, here are quick ideas for twitter username – You can try put last name first, add underscore symbol preceding or appending It, middle name as initial, smart description about yourself, high school nickname, rhyming or pun based name etc.

Why do I repeatedly asking you to select a decent username for your twitter profile, because when you run into a twitter pal networking event or any other social events, people recognize you by your twitter usernames. You want to make sure that you don’t feel disgust to write your twitter username on the board or shout out in greeting. So select your twitter username wisely.

This article is written by Srivathsan. He is a geek and writes about mobiles and gizmos among other things at Mobigizmos.com.

HOW TO: Send Audio Tweets To Twitter

You would have been tweeting 24×7, but have you tried Audio Tweets? If you want to convey something more potentially you can try this. Now I’ll share some of the useful tools to send audio tweets to Twitter.

Chirbit is a useful and fun tool that enables you to record,upload and share your voice or audio files easily. Record your voice using a webcam or microphone conected to your computer, or upload an existing audio file. You can then share your chirbit, on twitter, facebook, email, your blog, or smartphone.

chirbit

Create a free account there, and you are ready to sweeten your voice. You can start sharing your audio or voice right away. You can use your microphone or webcam to proceed. They’ll record your voice and upload it. Now you can share them on your tweets. You can check this video for more details.

You can upload audio files like mp3, aiff, amr, m4a and wav. They also have the option to download all your recordings. You can also try sites like AudioTweet and Chir.ps.

Find When Your Twitter Followers Are Active

Do you really think your followers are checking your tweets? Many of us wasting our precious tweets unknowingly. Now we’ll see when the people following you are active on Twitter, so that your shared links and tweets can get popular. By this you can establish your Twitter Existence.

Active Time - Twitter

Whentotweet analyzes the time at which your followers tweet and gives you a personalized recommendation on when the best time of day for you to tweet is. Amazing to see Whentotweet is built in Python on top of Google App Engine.

The free version of Whentotweet analyzes your first 500 followers and the latest 200 tweets of each follower and the PRO (premium) version analyzes one million followers and up to 1000 tweets per follower.

If you are a Twitter freak, you can check other useful Twitter tools here.

5 More Simple Tips To Increase Twitter Followers

Twitter is something which no other social network can replace, because the concept is quite unique. Having lots of followers in Twitter can indeed turn you into a celebrity! Earlier we shared tips to increase Digg Followers and increase Friendfeed Subscribers. Now we are back with another 5 simple tips to increase Twitter followers.

So you have a Twitter account but unfortunately a less number of followers. Having account a required followers is something like (a Mercedes without requires diesel lol). I am providing you some of the best tips to get more followers on Twitter easily. I am not going to tell about some auto piloting system like twiends.

Image Credit : hktang – Flickr

I know twiends grow your followers but are the followers really helpful to you? No they are just exchanging the following method. As you know twitter is the best platform for webmasters and bloggers to increase their popularity on web. So why not to increase your followers and getting most of twitter.

1. Short bio describes a lot

Many people completely left this box blank. They just type their name upload their photo and wait for people to follow them. Are they doing right? Absolutely no, Will you follow an unidentified people? I know that you are not going to follow such people, So always fill up your short bio box.

2. Follow only who lies in your category

If you follow those people who come in your category then the chances are more to get followers, did you know how?

Many people balance your personality with the people whom you follow. If you are a blogger then you should join these account @Mashable, @TechCrunch, HellBlog, etc. I am not giving all the accounts but at least you should join these faces.

3. Profile pic forces to follow

I know you can’t believe this, but this is true. Some people are attract on faces. I got a message from a lady who just send me a message after following me.

“Hey @Ifhamkhan I really don’t know who you are, but when I see your pic on twitter I really wanna follow you”

So why not to create your avatar attractive. Mostly High definition pic with clear faces attracts a lot. Don’t use your side photo in which your face not looking perfectly.

4. Tweet about your passions

Tweet only feeds which you really love. for example you got an awesome news from somewhere and you are happy with the news then just simple click on “tweet”. Your chances are higher to get more followers. If you love the article then it is sure that other also love that.

5. Your account on web

If you have website and blog then it is very necessary to put your twitter follow button on the top. You can also check the direct follow button released by Twitter, it will help people to follow you easily. Add your twitter handler on Email signature. Facebook profile and as many social network as you have.

These are the basic and attractive tips to get more follower on twitter. Let us know if you know one?

This article is written by Ifham Khan. He is the author of geekspalace and dailytechtips.co.cc. If you wish to write for us, kindly check this.