Do You Write For Users Or For Search Engines?
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We all know how important it is to optimize our content for search engines, but if you look at latest search engine trend, Google is focusing on ranking honest content more than content written for search engines.
A good Rule of thumb is “Would you write this if search engines didn’t exist?”
Beside ranking and indexing you also need to gain popularity and authority among your community and readers. So you must write articles that help them and provide solution to their problem. It shouldn’t be “only” aim to appear in search engine result.
What happens when you search for a particular keyword, and as a results X site appears and when you clink and land on X site, you find there is not much information that you have been looking for on the subject. The simple reason is article was just design to get the traffic from search engine for that particular keyword. It’ll definitely makes you frustrated and probably within a second you’ll click the back button to check the next indexed site.
Why you should write for readers first?
#1 Users Google their problem, give’em the solution.
Rule of thumb is “Don’t deceive your users”, give them the solution if you are an expert on that subject. Don’t write if you’re not proficient with that niche or subject. Don’t write an article filled with keywords and search phrases related to the problem but have no real solution for it.
#2 Read the article after finishing it and ask yourself “Does this help my users?”
Whenever the answer is “no”, you should know you need to change something. As a blogger I think your job is not to just spread and share the popular news on the blog actually your articles should have your essence and must dwell your unparalleled style of writing.
#3 What makes your website unique, valuable, or engaging.
Rule of thumb is “Whether your website stand out from others in your field”. Site design is one parameter, but most importantly the quality content is which counts. You can be prominent in your niche if your writing is unique, content is expectant and articles are helpful. If you still think design matters, have a look at this blog, you can’t get more neat and clean design than this guy have here. It is almost design-less, still regarded as one of the best blog in blog-sphere. (obviously for its unique and impressive content)
#4 Search engines hate when you use these techniques.
Rule of thumb is ” being a nice guy doesn’t mean you can’t succeed in a difficult game”. You can be on the top without using improper tricks intended to improve search engine rankings. search engines ( or should I say Google) hate following ideas;
- Automatically generated content
- Scraped content
- Link schemes
- Hidden text or links
- Doorway pages
- Automated queries
#5 Keep it Simple straight and to the point.
Rule of thumb is “Your readers are only interested in them”. Don’t make it unnecessarily lengthy. Cut the crap and come to the point without polluting screen with excessive examples, ramblings and stories.
If you follow above points while writing articles, it will definitely help build a strong community around your blog niche at the same time help you do better with search engines.
How writing for Users can Benefit you?
#1 Social Share
They comes, They read and if they like it they”ll share.
If users get their problems resolved through the tricks, tips and solution explained in an article on your blog, I don’t think there a reason why they would not be sharing your article in their social community. If the article is worth reading It’ll be share further in many other communities and groups instantly.
#2 Users can make your content go Viral
If your content is great, futile, funny or resolving, couple of things can happen;
- It can ranked and indexed at #1 position in SERP for that particular keyword or phrase
- Can get viral on social sites like YouTube, Facebook, Twitter or Linkedin Group
Competition is hard for former, as there are experts who game the system with SEO tools, although the quality of content may be not as good as in article. You can still make it viral in Social Media. Tell me what exactly you do when you see something useful on your social timeline? The answer is obvious, you share it with your fans and followers. The same way it’s shared by their fans and follower and the content go viral among various social media communities and group in no time.
#3 Social Authority or Author Rank
Last year Google introduced Google Authorship. It is an algorithm which associates individual authors with their published content. This gives individual writers an opportunity to build credibility. It is realistic and very much accepted and appreciated by publishers.
It has changed altogether the game of search engine Indexing and ranking. Google now value the social share and authority of publishers among their users or readers.
Hence the time now has come to start building social community around your blog niche and write articles that matters more to its user than to search engines.
I would like to know what goes in your mind when you write articles on your blog
– How well it’ll rank in search engines OR
– How much appreciation It’ll get from content user or readers.
Please share your thought in comment below.
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