Do You Write For Users Or For Search Engines?

We all know how important it is to optimize our content for search engines, but if you look at latest search engine trend, Google is focusing on ranking honest content more than content written for search engines.

A good Rule of thumb is “Would you write this if search engines didn’t exist?”

Beside ranking and indexing you also need to gain popularity and authority among your community and readers. So you must write articles that help them and provide solution to their problem. It shouldn’t be “only” aim to appear in search engine result.

What happens when you search for a particular keyword, and as a results X site appears and when you clink and land on X site, you find there is not much information that you have been looking for on the subject. The simple reason is article was just design to get the traffic from search engine for that particular keyword. It’ll definitely makes you frustrated and probably within a second you’ll click the back button to check the next indexed site.

Search-Engines-Vs-Users

Why you should write for readers first?

#1 Users Google their problem, give’em the solution. 

Rule of thumb is “Don’t deceive your users”, give them the solution if you are an expert on that subject. Don’t write if you’re not proficient with that  niche or subject.  Don’t write an article filled with keywords and search phrases related to the problem but have no real solution for it.

#2 Read the article after finishing it and ask yourself “Does this help my users?”

Whenever the answer is “no”, you should know you need to change something. As a blogger I think your job is not to just spread and share the popular news on the blog actually your articles should have your essence and must dwell your unparalleled style of writing.

#3 What makes your website unique, valuable, or engaging.

Rule of thumb is “Whether your website stand out from others in your field”. Site design is one parameter, but most importantly the quality content is which counts. You can be prominent in your niche if your writing is unique, content is expectant and articles are helpful. If you still think design matters, have a look at this blog, you can’t get more neat and clean design than this guy have here. It is almost design-less, still regarded as one of the best blog in blog-sphere. (obviously for its unique and impressive content)

 #4 Search engines hate when you use these techniques. 

Rule of thumb is ” being a nice guy doesn’t mean you can’t succeed in a difficult game”.  You can be on the top without using improper tricks intended to improve search engine rankings. search engines ( or should I say Google) hate following ideas;

  • Automatically generated content
  • Scraped content
  • Link schemes
  • Cloaking
  • Hidden text or links
  • Doorway pages
  • Automated queries

#5 Keep it Simple straight and to the point.  

Rule of thumb is “Your readers are only interested in them”. Don’t make it unnecessarily lengthy. Cut the crap and come to the point without polluting screen with excessive examples, ramblings and stories.

If you follow above points while writing articles, it will definitely help build a strong community around your blog niche at the same time help you do better with search engines.

How writing for Users can Benefit you?

#1 Social Share

They comes, They read and if they like it they”ll share.

If users get their problems resolved through the tricks, tips and solution explained in an article on your blog, I don’t think there a reason why they would not be sharing your article in their social community. If the article is worth reading It’ll be share further in many other communities and groups instantly.

#2 Users can make your content go Viral

If your content is great, futile, funny or  resolving, couple of things can happen;

  • It can ranked and indexed at #1 position in SERP for that particular keyword or phrase
  • Can get viral on social sites like YouTube, Facebook, Twitter or Linkedin Group

Competition is hard for former, as there are experts who game the system with SEO tools, although the quality of content may be not as good as in article. You can still make it viral in Social Media. Tell me what exactly you do when you see something useful on your social timeline? The answer is obvious, you share it with your  fans and followers.  The same way it’s  shared by their fans and  follower and the content go viral among various social media communities and group in no time.

#3 Social Authority or Author Rank  

Last year Google introduced Google Authorship. It  is an algorithm which associates individual  authors with their published content. This gives individual writers an opportunity to build credibility. It is realistic and very much accepted and appreciated by publishers.

It has changed altogether the game of search engine Indexing and ranking. Google now value the social share and authority of publishers among their users or readers.

Hence the time now has come to start building social community around your blog niche and write articles that matters more to its user than to search engines.

I would like to know what goes in your mind when you write articles on your blog

– How well it’ll rank in  search engines OR

– How much appreciation It’ll get from content user or readers.

Please share your thought in comment below.

4 Things You Should Know When Using Popups On Your Blog

If you’re a blogger, one of your major concerns is probably increasing traffic to your blog – not just one-time visitors, but regular readers. Email subscription lists are ideal for developing a loyal reader base, and pop ups have been proven to be an effective means of harvesting email addresses. The problem is that many readers hate them. You can resolve this dilemma by using pop ups properly – and knowing when you should not use pop ups at all.

1. Make Pop Ups Useful

popup adsInclude useful features with your pop ups. For instance, along with harvesting email addresses, consider offering a free report for subscribers. Or include questions within the pop up to allow readers to determine how often they wish to receive newsletters or whether they want to receive the full body of the newsletter or just a link. Including this type of information in your pop up allows you to acknowledge your readers’ preferences, which can only help in building an audience for your blog or newsletter. The fact that you collect this information also sends a signal to readers that their preferences matter.

2. Avoid Pop Up Overkill

If your website has several pages, placing a pop up on more than one page can make sense. However, placing pop ups on every single page of your website only serves to annoy your readers and potentially drive them away.  Don’t program pop ups so that readers can’t make them go away without filling out the requested information. The pop up should either fade away after a few seconds, or there should be a prominent “X”, “cancel” or “close” button attached to the pop up. If your readers don’t want to fill in subscription information, pop ups that obscure the text of the copy they came to your website to read won’t change their minds.  Instead, they will probably click away from your website – likely never to return.

3. Don’t Use Misleading Pop Ups

Pop ups to collect email addresses and newsletter delivery preferences are fine. Pop ups that lead readers to other pages where they are faced with promotional copy for merchandise or services you’re selling – not so much. Rather than generating increased revenue, your efforts may backfire. Word of such unethical conduct gets around, and potential readers may use browser preference features to block your website altogether.

It’s also not advisable to spam readers’ mailboxes with ads after they’ve provided their email addresses for newsletter or blog subscriptions. It’s one thing to provide notice of upcoming blog entries. But you may find readers dropping their subscriptions in a hurry if you’re clogging their email inboxes every single day with a different item you’re pushing.

4. Avoid Pop Ups on New Websites

Until you’ve established an audience, keep pop ups to a minimum. While it’s true that pop ups are effective in harvesting email addresses, until your blog is established, you don’t want to do anything that might alienate potential readers. Many readers will assume a pop up is an ad and close it without even reading the contents.

A better strategy may be to include a subscription link at the end of each blog entry, or include a subscription link as a menu item on your blog’s home page. The advantage of this technique is that readers have already made it to the end of at least one blog entry, which is a positive indication that they like what they’ve just read, and are more likely to give a subscription to your blog a try.

This article is written by David Kendall. He contributed this guest post on behalf of WhoIsHostingThis.com for more information on their hosting reviews. David is a freelance technology writer and his articles appear on various marketing blogs.

18 Things You Can Do To Increase Blog Subscription Rate

Subscribers BaseThere’s a world of difference between a Blog Reader and a Blog Subscriber. Earlier we shared some basic tips to increase your subscribers count and also some reasons why you should subscribe HBB. 😛 A Blog Subscriber is a loyal reader who not only reads your blog posts regularly but is also interested in being a part of it. Your subscribers form your mailing and marketing list, your basic ticket to sales furtherance strategies. Take a look at our great tips to increase your blog subscription rate phenomenally.

Note: Subscribing is not only applicable for Email Newsletters and RSS, but also for other Social networks, so you can apply these things on them too.

1. Devise an Efficient Content Strategy

Establish a steady content upload strategy so there’s always something fresh and interesting. Make the content fresh, light, funny, personal, valuable and meaningful. Tall order? Yes. You want subscribers? Do it.

Some useful Resources:

  • 7 Essential Tips To Produce Creative Quality Content
  • HOW TO: Brand Your Blog With Unique Content
  • 5 Ways You Can Get Fresh Content Inspiration
  • 2. Make Your Subscription Link Highly Visible

    Make sure your feed subscription button or link is highly visible on every page. Make that you include a subscription link with each post, in your email signature and in your guest posts and comments.

    3. Provide a Call To Action

    Sometimes you’ve got to tell people to take action, or else most of them just won’t bother. Put out a call to action, something aggressive yet humorous, like, “We know you loved this article! Why wait? Subscribe to our regular feeds now!”

    4. Create a ‘Subscribers Only’ Community On Your Blog

    Promote regular Subscribers Only polls, surveys, lotteries, reward schemes, prime content, discussion forums, or a free eBook. Create an exclusive ‘subscribers-only’ community and make your readers want to belong.

    5. Proudly Display Your Current Subscription Rate

    Prominently display the total subscriptions and average monthly subscription rate using a tool like FeedBurner. This will make the reader think that if so many people have subscribed, there must be something good in your feeds.

    6. Update Your SEO

    Update both on and off page Search Engine Optimization on your site to get more visitors to your site. The more visitors you get, the more the chances of increased subscription rates.

    7. Educate Your Readers about RSS Feeds

    How many people know that RSS stands for Really Simple Syndication? Click an RSS logo and you’ll see a page of text that’s not very easy to understand. No wonder people just leave the page. Provide some explanation as to what RSS is all about, next to your RSS subscription button. The better your readers understand, the more interested they’ll be to subscribe. You can also create a “Subscribe” page explaining them how to subscribe.

    8. Use the Right WordPress Plugins

  • You can use the What Would Seth Godin Doplugin to customize limited time welcome messages targeted at new and repeat visitors. You can use the plugin to place customized Email or RSS subscription form in your posts as well.
  • The WP Greet Box WordPress plugin welcomes visitors with a small message and also allows you to include social icons and a RSS link.

9. Avoid Long Contact Forms

Keep your subscription forms simple and non-intimidating. If you want additional information, prompt users to provide it after a few feeds are delivered.

10. Design a Great Landing Page

Your landing page really ‘lands’ the user, if it is effectively and attractively designed. A landing page is solely dedicated to getting people to subscribe, so keep it distraction free.

11. Post Comments on Other Blogs

Drop your Feed URL or landing page in your comment link. Comment consistently and let the comments show your depth of understanding, intelligence, subject authority and astuteness. It also helps to use a clever avatar along with your comments. Brand your comments and become a hero in commenting.

12. Use the Right RSS Feed Tools

Use a tool such as FeedBlitz; it analyzes your blog’s computer-readable RSS feed and updates the latest stuff to subscribers via email, IM and Tweet.

13. Design an Attractive Signup Form

A boring subscription form is only going to get your readers yawning. Jazz it up a little, make it attractive, funny, interesting and exclusive to encourage readers to subscribe.

14. Use the Right Words

Check out the difference between, “If you like this article, please subscribe” and “We know you loved this article! Get our latest delivered to your inbox – sign up now!”. You get the point.

15. Focus On Target Niche Audience

Don’t dilute the impact you’re trying to make by marketing to everyone. Focus on getting your niche target audience to subscribe.

16. Do Your Guest Blogging from the Beginning

Don’t wait till you have 100 subscribers to begin guest blogging. Get your name out there right from the beginning; it’s the best way to get more subscribers. Check the basic benefits of Guest Blogging.

17. Write an eBook And Give It Away

Find out what your target audience needs and write a great eBook that helps them solve their problems. Offer this eBook as a reward to anyone who subscribes.

18. Make Sure Your About Us Page Creates an Impact

Your readers want to know you intimately in order to form an emotional connection. Use your About Us page to get up close and personal with your readers.

Do you know any other cool tips? Kindly share them in the comments please, thank you.

6 Ways You Can Make Your Readers Bounce Back

Bounce Back Blog ReadersDo you really think your blog can survive without readers? Readers are like nutrients for your blog and without them your blog will die from hunger. To maintain nutrients, which I am referring to readers, flowing to your blog you have to stick to the points given below:

1. Fresh Updates

Publish a fresh or new content which has not been published anywhere. Readers will obviously not want to read same old boring stories or news on your blog. If they find new content then they will visit again to look for updated stories.

Useful :

  • 5 Ways You Can Get Fresh Content Inspiration
  • 5 Remarkable Ways To Keep Your Blog Fresh

2. Systematic posting

Routinely update your blog so that readers will understand when you are going to publish the post and will visit it on time. If you can’t manage to write and publish post timely then you can write a blog post in advance and schedule it to post later.

On WordPress dashboard you have the option to select when you are going to publish the post for example if set it to publish on December 1, 2012 then the system will publish the post on that time.

Make a plan how you frequently you are going to publish a post, three times a week or four times a week. For example I always have busy time with work the whole week except Friday and Saturday so what I do is to write three or four posts in advance on those days and schedule the draft post to be published after the weekend.

3. Stable blog design

Don’t change your blog design or theme too often because regular readers gets used to the old theme and have difficulty in adjusting to new theme. Changing your theme once in six month or once in year is the perfect cycle because a change after a long period is good and makes your reader happy as well because they might have been bored sticking to old and same color for too long!

4. Don’t put personal stuff in your blog post

Putting personal stuff in a blog with tech niche or computer niche is not appropriate for all audience and unrelated unless it is a blog for personal diary. Will you think of putting some of your experience at DJ party in a tech blog niche? Obviously not.

5. Care and listen to your readers

Emphasize your blog post for readers not for search engine. Write a blog post which you think will be useful to readers. Conduct a survey to see what readers really want from your blog. You can also hold a contest sometimes and if you want you can reward your readers for conducting the survey.

6. Cooperation with your readers

Even if you are too busy with your academic or job life you must a dedicate a time for your readers by responding to their emails, comments, questions and anything. If you don’t respond or give time to your readers then what’s the use of blogging?

HOW TO: Interact Effectively With Your Readers

As the cliché goes “No man is an island”. This definitely rings true for your blog(s), for no blog is inaccessible in this surfing world unless of course, you choose to have it so. Regardless of whether your purpose of having a blog is as a platform to share your thoughts and opinions or to generate advertisement income or to build an online business, the bottom line is that there is a need for readers’ interaction. For without any interaction with your blog readers, readers will lose interest and soon, may not return at all. So how do you maintain an effective interaction with your blog readers? Here’s a look at a few of the ways.

Interact Effectively With Blog Readers

Through Comments

The main difference between a blog and printed articles is that there is interaction in blogs. Readers can leave questions or comments and the writer will usually answer them. There are many types of comments that readers leave. Some regular readers might just drop in to say hi, some may be silent readers but was so touch with that particular post that (s)he was compelled to leave a comment and then there are some who so happens to find your blog for the first time and decided to let you know about it. There are also those who wanted to know more and left questions.

But they all have the same purpose i.e. to let you know their opinions. And I strongly advise you to acknowledge these comments regardless of whether the reader will be checking them or not. Alternatively, you could always install the automated reply-to-email plugin. This way, readers will feel that their comments are taken into consideration and feel important. Nothing beats feeling appreciated!

Ask Readers What They Want To Read

Once in awhile, it would be good to check what topics or information or recipes etc that your readers would like to read in your blogs. This is especially true when you are facing writer’s block or perhaps you just want to know if your blog’s direction is what your readers would like to see.

This can be easily done by putting a post asking directly what topics that the readers would like to read next. You may be surprised at the number of replies that you received or the topics that are being requested. You could also put up a survey at the sides of your blog to see which are the more popular topics. Or perhaps leave a question in a chat box, if you have one.

Organize A Contest Or Giveaway

Another way is to inject some fun into your blog. And nothing does this better than organizing a contest or giveaway. You could seek out some sponsors depending on what type of blog is yours or you could giveaway something you bought or made yourself. Yes, the product is important but the action speaks louder. Everyone loves freebies and you can give your readers some interesting stuff to look forward to. And they will help you spread the word about your blog, willingly. This, my friend, is Marketing 101.

Visit And Leave Comments On Other Blogs

Just like we would visit our friends’ home, you should take some time out to visit your reader’s blogs as well as other blogs. This action would make them feel good about their blogs. Not only will you be keeping in touch with your readers, you may also learn a few things or so from these blogs. Having said that, it is sometimes difficult to visit all your reader’s blogs if you are a major blogger celebrity with hundreds of readers everyday. Then again, even these high-profile bloggers do pop over to other blogs every now and then. Why shouldn’t we?

These are just a few of the many ways to stay interactive with your blog readers. Gone were the days where a great article will generate lots of traffic. Today, there are many blogs out there vying for readers’ attention and time. What differentiate your blog from the rest? Readers are what make (and break) a blog. These days, generating new readers may be easy through search engines but if you want to maintain your blog’s popularity, do strive a good relationship with your readers. Without readers, even your best articles would not serve any purpose. And it probably won’t be fun for you either!

6 Quick & Simple Ways To Irritate Your Blog Visitors

Irritate VisitorsWell guys I am sure you must have opened this post after seeing the title as that is bit different, lol. So here I am after a bit of gap in HellBound Bloggers (HBB), one of the best blogging sites in India.

I am sure you could have read so many stuffs in famous blogs like HBB, techperk, SML and many more about the ways to keep your visitors stick to the Blog.

So now let us try something different i.e. let us try the upside down. I am going to teach some simple but easy ways to irritate your visitors easily. If you want to drive your visitors out of your Blog’s window then do not do all these listed or else try this and get tons and tons of 0 visitor daily, lol.

Earlier we shared an article about 5 simple things to make your blog Addictive and today we are going to see an upside down article. So let us start the ways now. Below I mentioned 6 quick and simple ways to irritate your blog visitors and also lovable readers!

Continue reading 6 Quick & Simple Ways To Irritate Your Blog Visitors