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Does Advertising On Social Networks Work And To What Degree?


social media advertisingThe use of social networking sites for advertisement is not a new debate issue. Indeed the massive use of social networking sites including Twitter, Facebook and Google Plus by people all across the world has made this platform a worthy place for Businesses to promote their products or services. People vouching for this platform for the advertisement refer to the recent trend among the social networking users who buy different stuffs rely over these ads. However, the people against this idea say that social networking sites are only a place to meet and find friends and interact with them. The changing time has changed the trend to certain extent, let’s find out in what degree the Social Media complement advertising?

Ads and Social media

According to a couple of studies and surveys, certain specific kinds of ads do work in a right way over the social media platforms. All you need is specific kinds of ads for these platforms, which could drive better responses from the users. There are number of marketers, which have been using social networking sites like Facebook, Twitter and LinkedIn to promote their business and benefitting to a great extent. These ads not only boost brand awareness among the consumers but also have been instrumental in attracting sizeable amount of users to buy different products or services. The surveys vouching for this idea simply state that the ease and comfort attached in finding out product reviews and the brand research make things easy for the consumers and compel them to use these platforms.

It works for whom?

Advertisements over social media platforms don’t work for everyone. As per the marketing experts, it can work for businesses, which are able to incorporate four elements in their Social Media Marketing efforts. This include understanding your prospective consumers using social media channels, secondly, you are able to target the precise users with compelling content. Thirdly, checking whether your ads are able to extend your current content over the social media sites or not. Lastly, if you have a competent social networking presence over popular social media sites then only you could reap rich dividends. If you abide by these four protocols, then only you could benefit the best from the social media ads.

Encouraging trends for social media marketers

There were number of studies and research which were carried out over the consumers over popular online stores like Amazon, Target, Best Buy and Walmart during the festive season. The researchers studied the buying behavior patterns found in the online consumers. A good amount of online consumers surprisingly were the fan followers of different brands over Facebook and other social networking sites. The figure noticed over the popular online stores went to a rise of 51 percent of consumers coming via social media sites seeing and studying ads over these platforms. This is really an encouraging figure for online marketers which are keen to use ads over social media sites.

Final word

Though people consider social media sites as a place to interact and find new and old friends, yet these are now started acting like platforms to promote products and services from different brands. All you need is a competent strategy for doing this effectively. Have a structured strategy for your social media ads and simply the reap benefits. You have nothing to lose from these ads only to gain provided you know how to do that.

This article is written by Alyssa She is a writer/blogger. She loves writing, travelling and blogging. If you wish to write for HBB, kindly check this.

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    • Gaori Agrawal

      With a majority of people spending a significant amount of time online, it’s difficult to ignore it as an advertising platform. However, whether it works or not depends on how well the advertisers are able to engage and appeal to their target audience.

    • Paul

      Thanks for sharing some excellent points about advertising on social networking websites.The points that have been shared should be carefully followed to become successful on social networking platforms such as Facebook, Twitter and Google+. I think that the most important point of all is that we should recognize our audience properly because this will help in the long run.

    • Kevin Bryan


      yeah social media advertising is an awesome way to get easy and good results to our blog.

    • James

      Advertisements do work on social networking sites if they are put up correctly and written well. They need to be so effective that the reader is convinced to go ahead with purchasing the product or the service without giving it a second thought.

    • rakesh @ Indiabucket

      Definitely social media is the most effective way to advertising. It offers to reach wide range and provides best results.

    • Masalah

      I love social media advertising because it has viral effect. It will bost traffic to our site simply. And sometimes it even free. 🙂

    • Phil M

      Nice post 🙂
      With social media advertising, targeting your specific niche is the greatest advantage and with a good strategy i have heard that it can work well.

    • Jennifer Angelle

      Internet marketing has turned out to be a win-win situation for them since not much of money is required to plan promotional activity of the sites. If the pages are optimized for Search engines then it automatically directs consumers towards it.

    • Thomas

      Good and powerful advertisements have an impact on almost everyone who view them on the social networking platforms. The only problem is whether those people need the particular product that is being advertised or no. Certain advertisements are so good that they can even convince a person to buy the product without any need for it.

    • priyash871

      yes online advertisement work with social network also because many people spends its time on social network.Today social networking site big platform online communication platform you have shared product and brands…

    • alyssagclarke

      I agree with you April. Also if you have correct strategy you can reach more targeted audience more cost efficiently. Many times we may be advertising for a product which will be looking for brand building, than for immediate ecommerce transaction. For such cases Social ads is very effective, if done with a nice compelling ad.

    • Sam@Goa trip

      We can’t denied one thing social media is best way to make platform for yourself in online marketing. Because when you make you social network on social media sites then you can see how result will come in favor of you.

    • Pankaj

      Hi Alyssa,

      I agree with your points, If you’ve effective plan to promote, market and correcting your efforts then you can certainly see good results through social media sites.

    • Saurabh

      Interesting talk about our social media strategies. We do tend to ignore them alot and want returns from them as soon as we jump into the social media activities. We often forget that social media has to gained with interaction with people and that takes time.

    • April

      Since social media has millions of users logging in daily, it has become an outlet for most businesses to reach out to people and promote their products. Though I’ve seen a lot of them put in a lot of their marketing efforts to social media, a lot factors has to be considered for it to be effective to their audience. Social media exists for the purpose of interaction. I guess, it’s a matter of how you interact to your audience and how you introduce your product/service to them.

    • orangemasala2

      yes advertisement work with social network also because many people spends its time on social network so we achieve our customer by these website very nice tips thanks for sharing..

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