Social media can play an important role in sales and Marketing. It strengthens a relationship between the customers and the company. If a company wants to become a leading company on internet then social media is the right path for it.
How to Get Started with Social Media
If you have decided to use social media for sales and marketing for your Business and you don’t know where to focus the power then the time spent on social media and all efforts done will be in waste. To ensure that you are going well, you will have to do some research before using the social media to know that which social media networks you should use for this prospect. You can take a poll or survey for people who use social media daily. Many companies use LinkedIn, Twitter and Facebook but some industries have made their own forums to interact with people. However many companies prefer to use both the above 3 social media networks as they are free to use. If you are going to use social media then make sure to do only those activities which can enhance the relationship between you and people. Avoid time wasting videos and other games which will not leave a good impression for you on people.
Twitter For Sales and Marketing
When you create a Twitter Account, make sure to include a picture on profile and the link of your website or blog. Also enter detailed description about you in your profile. Please remember that if you don’t place a profile and background picture and don’t write info about you then the account can appear “spammy”. Also include contact information so that your followers can reach you.
Now find your prospects using find tab which will be located on the top. Now extend your search and follow those people who are following the people whom you are following and also those people whom your followers are following. Now follow the people which are in your industry and also follow the people who are following your competitors. Remember that Twitter has 2000 follower limit. It increases as your followers increase.
Now keep yourself active on Twitter by monitoring the tweets of those people whom you are following. Looks for your competitor’s tweets where people are not satisfied with their products and if your product can solve their problem then post your tweet in the reply of those people’s tweets.
Interacting with Prospects and Followers
Meanwhile when you are increasing your followers, you should share real time news that may be interesting to your prospects. Share your tweets there a few times in a day. Now what type of news and tweets you should post? The answer is simple. About your latest products, the most selling products and giveaways and meanwhile you can also share the tweets regarding your meetings with your vendors.
Facebook for Sales and Marketing
On Twitter, you can follow the people whom you don’t know but on Facebook, it is inappropriate if you add friends whom you don’t know. You should add only those people whom either you have spoken in the past or if they are from the same industry from where you belong to. Here I would like to suggest that before adding people, either poke them or send them a message to ask them for being friend. If they poke you back or they reply you with their positive response then add them. Otherwise if they reject your invitation then may be your account will get blocked.
If you are leading your company on Facebook then you should make a Facebook page and promote your content there. There share your news, links etc about your company, products and giveaways and then share that news on your own wall from your page.
Connection through Conversation
On Facebook, you can make more connections by participating on different groups and pages. Try to join the most active pages and groups and participate on the most recent discussions. If someone gets interested with your discussion then you can invite him/her to be your friend.
Facebook Search Option
You can use Facebook search option to invite people for friendship. You can search people by name or by company name, industry or college/university or with a specific location by entering city name.
LinkedIn for Sales and Marketing
Like Facebook, it is not appropriate to connect with people whom you don’t know however ou can connect with those people with whom you have worked before. Same like Facebook, if you connect with those people whom you don’t know, you can ban from the LinkedIn. The more connections you will have, you will get better chance to get higher interaction to your profile and posts. But before going furthermore, you will have to complete your profile by entering your all expertise and experiences. Once your profile is updated and completed, you can connect with people now.
Connection through Conversation
Besides connections and referrals, you can connect with people by participating in group discussions. You can join the groups regarding your industry and there you can participate the discussions. Same as Facebook, if someone is interested to be your connection then go further to add him/her. Meanwhile avoid by using marketing tune in your comments or discussions as your profile can be marked as “Spam” and can be banned. Meanwhile you can participate in the discussions of your competitors but you should keep in mind that always do discussions in a good manner. You can follow these examples.
A Good Example:
I had a customer ask for a way to solve X problem. We recommend X. Can you think of any other creative ideas to solve this problem?
A Bad Example:
I don’t like ABC competitor. I hear XYZ (my company) is better. What do you think?
I believe that following all the above rules and tips, you get a good chance to get popular on the social media. Meanwhile this will lead you to increment of your sales.