In the end, I hope you will definitely learn and try to implement 10 Social Media Marketing strategies for the year 2013. For more keep following our blog. 2012 is passing and 2013 is all set to arrive. Hence it is time to welcome 2013 and make new resolutions. In this blog, I will tell you 10 social marketing strategies for the year 2013.
Social Media is growing very rapidly and anyone cannot afford to ignore the power of social media marketing. Therefore, it is necessary that you strategize social media marketing for 2013 in advance. In the coming year, you have to learn from your mistakes in the past and plan for the future. So here are 10 social media marketing strategies for 2013.
1. Review what you did in Year 2012
First thing to keep in mind, while strategizing a Marketing plan, is to introspect your past. You need to learn from all your mistakes that you did in the year 2012. You have to analyze why your social media marketing failed or didn’t do well as you expected.
A serious brainstorming is required from all of your team members. You need to identify all those points that led to the failure. It is of utmost important that you do not repeat same mistakes in the New Year.
2. Set-Out Targets for 2013
Social media is vast like an ocean. There is small nitty-gritty associated with it that you cannot come to know in few days. You need to understand all the dimensions of social media marketing and it cannot be done by one person.
Hence, you need a team of experts with a responsibility to set out targets for 2013. On a whiteboard, you have to chalk out a plan in a right manner. Whether it is reaching out to customers or clients you need to have a well laid-out strategy. Therefore, it is better to set targets that you will achieve in a limited time period.
3. Humanizing Social Media with Your Personal Presence
Normally, while marketing on social media, companies and marketers commit very obvious mistakes, like they tend to overlook the importance of human touch while running a campaign via Facebook or Twitter. They usually forget or neglect the human aspect of marketing through social media. Therefore, you must create your personal brand on Facebook and Twitter.
When people come to these websites they must feel that they are interacting with a person with human touch rather interacting an autopilot program or software. Hence, start building a personality and give a feel to people that you are listening to them.
4. Exploring all Your Local and Targeted Social Networks
You need to try your best to find out all Local social networks in your niche. Social networks which are more local to your city and town give you an idea what is going on to the streets. For social media marketing, it is very important to know what people are talking on the ground and the best way to know it is through engaging with local social networks.
Secondly, you can target other social networks in your niche. It will help you to know the exact competition in your niche. Moreover, you can join them and market your product or services more effectively. Hence local and targeted social networks are very important to know while marketing on social media.
5. Creating Synergy Between Online and Offline Advertising
Now this is one more important aspect of social media marketing. This year you need to bring together the online and offline advertising together. All your advertising campaigns whether online or offline must develop a synergy.
Hence, it means your left hand should know what your right hand is doing. This year your team of marketers should run all advertising campaigns online and offline in tandem. Bring both forms of advertising together to get best out of social media marketing.
6. Creating More and More Viral Content
If you want to get more traffic to your blog or website then you have to create content that goes viral. Creating viral content has always been a great challenge. This coming year you have to put an extra effort to create viral content because it is not that easy.
You need to set a goal that how many people will be visiting your content in one day. You have to learn from others how they are creating content which goes viral. Recently, Gangnam or “Charlie bit my finger” videos went viral on Internet; you also need something like that. Viral content needs a lot of research and fact finding.
7. SEO Optimization for Social Networks
I know SEO optimization is an old trick and you will say you do not need to do anything extra. But my dear friend, for social media marketing SEO, is a bit different than for ranking in organic searches. To rank high for social media, you need a great presence on social media.
Your SEO team should know how to rank high in organic searches through Facebook or Twitter. Therefore, this year you have to re-strategize your SEO plans for social networks.
8. Incorporate all Possible Multi Media Tools
To make the best use of marketing efforts you need to incorporate all possible multimedia tools. It means your content should be dynamic and vivid only then your marketing could stand out. These tools could be gif images, videos, info-graphics etc. You need to use these tools to make your content more relevant.
You can also use certain apps and extensions from chrome web stores. As a social media marketer, you must always be looking for new tools that are coming on the Internet. They can be paid as well as free to use.
9. Keeping an eye on Mainstream Media
If you want to learn to market then you have to look how the big boys like MNC’s are doing through mainstream media. As we all know social media is going to replace mainstream media but still later one reaches out to the masses much effectively than the former one.
Hence, in social media marketing, you have to include the strategies that MNCs are doing through mainstream media. So this year in 2013 follows mainstream media and advertising running on them.
10. Finally, Going beyond Facebook & Twitter
Finally, this year in 2013 you need to go beyond Facebook and Twitter for social media marketing. You have to explore other venues through which you can reach out to people. You can try paid medium for getting more exposure. It could be expensive but still you should prepare your mind to try everything in the store.