Your 10 Social Media Marketing Strategies In 2013

social media marketing strategies 2013

In the end, I hope you will definitely learn and try to implement 10 Social Media Marketing strategies for the year 2013. For more keep following our blog. 2012 is passing and 2013 is all set to arrive. Hence it is time to welcome 2013 and make new resolutions. In this blog, I will tell you 10 social marketing strategies for the year 2013.

Social Media is growing very rapidly and anyone cannot afford to ignore the power of social media marketing. Therefore, it is necessary that you strategize social media marketing for 2013 in advance. In the coming year, you have to learn from your mistakes in the past and plan for the future. So here are 10 social media marketing strategies for 2013.

1. Review what you did in Year 2012

First thing to keep in mind, while strategizing a Marketing plan, is to introspect your past. You need to learn from all your mistakes that you did in the year 2012. You have to analyze why your social media marketing failed or didn’t do well as you expected.

A serious brainstorming is required from all of your team members. You need to identify all those points that led to the failure. It is of utmost important that you do not repeat same mistakes in the New Year.

2. Set-Out Targets for 2013

Social media is vast like an ocean. There is small nitty-gritty associated with it that you cannot come to know in few days. You need to understand all the dimensions of social media marketing and it cannot be done by one person.

Hence, you need a team of experts with a responsibility to set out targets for 2013. On a whiteboard, you have to chalk out a plan in a right manner. Whether it is reaching out to customers or clients you need to have a well laid-out strategy. Therefore, it is better to set targets that you will achieve in a limited time period.

3. Humanizing Social Media with Your Personal Presence

Normally, while marketing on social media, companies and marketers commit very obvious mistakes, like they tend to overlook the importance of human touch while running a campaign via Facebook or Twitter. They usually forget or neglect the human aspect of marketing through social media. Therefore, you must create your personal brand on Facebook and Twitter.

When people come to these websites they must feel that they are interacting with a person with human touch rather interacting an autopilot program or software. Hence, start building a personality and give a feel to people that you are listening to them.

4. Exploring all Your Local and Targeted Social Networks

You need to try your best to find out all Local social networks in your niche. Social networks which are more local to your city and town give you an idea what is going on to the streets. For social media marketing, it is very important to know what people are talking on the ground and the best way to know it is through engaging with local social networks.

Secondly, you can target other social networks in your niche. It will help you to know the exact competition in your niche. Moreover, you can join them and market your product or services more effectively. Hence local and targeted social networks are very important to know while marketing on social media.

5. Creating Synergy Between Online and Offline Advertising

Now this is one more important aspect of social media marketing. This year you need to bring together the online and offline advertising together. All your advertising campaigns whether online or offline must develop a synergy.

Hence, it means your left hand should know what your right hand is doing. This year your team of marketers should run all advertising campaigns online and offline in tandem. Bring both forms of advertising together to get best out of social media marketing.

6. Creating More and More Viral Content

If you want to get more traffic to your blog or website then you have to create content that goes viral. Creating viral content has always been a great challenge. This coming year you have to put an extra effort to create viral content because it is not that easy.

You need to set a goal that how many people will be visiting your content in one day. You have to learn from others how they are creating content which goes viral. Recently, Gangnam or “Charlie bit my finger” videos went viral on Internet; you also need something like that. Viral content needs a lot of research and fact finding.

7. SEO Optimization for Social Networks

I know SEO optimization is an old trick and you will say you do not need to do anything extra. But my dear friend, for social media marketing SEO, is a bit different than for ranking in organic searches. To rank high for social media, you need a great presence on social media.

Your SEO team should know how to rank high in organic searches through Facebook or Twitter. Therefore, this year you have to re-strategize your SEO plans for social networks.

8. Incorporate all Possible Multi Media Tools

To make the best use of marketing efforts you need to incorporate all possible multimedia tools. It means your content should be dynamic and vivid only then your marketing could stand out. These tools could be gif images, videos, info-graphics etc. You need to use these tools to make your content more relevant.

You can also use certain apps and extensions from chrome web stores. As a social media marketer, you must always be looking for new tools that are coming on the Internet. They can be paid as well as free to use.

9. Keeping an eye on Mainstream Media

If you want to learn to market then you have to look how the big boys like MNC’s are doing through mainstream media. As we all know social media is going to replace mainstream media but still later one reaches out to the masses much effectively than the former one.

Hence, in social media marketing, you have to include the strategies that MNCs are doing through mainstream media. So this year in 2013 follows mainstream media and advertising running on them.

10. Finally, Going beyond Facebook & Twitter

Finally, this year in 2013 you need to go beyond Facebook and Twitter for social media marketing. You have to explore other venues through which you can reach out to people. You can try paid medium for getting more exposure. It could be expensive but still you should prepare your mind to try everything in the store.

Tips To Maintain Concentration In Blogging

ConcentationI use computers more than 8 hours a day. When people ask me, hey you are always sitting in front of that square and don’t you ever think you will go mad? Its a common question asked by many parents too, if you are blogging from (or in) your school or college days. When I say “I am actually doing my business”, the next request from maximum of our friends or known fellows would be, alright guide me the steps to make money too.

I feel whoaw, its not a click job where the money comes automatically after paying 5k or some money to me. Blogging requires too much hard work even for the experts (geeks). And I always put the following points in front to make them understand “What Blogging is all about?”.

  • First, Blogging is an art
  • It requires lot of patience with a brain that actually preloaded with some knowledge to convey others
  • Its a time consuming process to generate a constant revenue
  • Requires a positive attitude
  • Mind set that is hungry and needs to be feed frequently
  • finally, Patience while replying to user comments, as it may be appreciation or hate speech (atleast often)

Once ready to obey and agree all the above points, we are perfectly seated in the flight to travel in Blogosphere to call yourself as a “Blogger“. Let me jump in to the title, where I am going to share some important concentration tips to be maintained by a blogger for successful blogging.

Bookmark blogs on same Niche

Finding blogs that are in the same niche as your blog, is no more a tough task to do. More than Google we have social bookmarking, networking tools to hunt for blogs that are in the same niche. By bookmarking them, and actively participating in the discussion goes on with such blogs can help you form a community with same interest. Which makes you to receive notifications, updates from those blogs to motivate you. As we have the habit of comparing with others, this positively helps us to bring more creative contents to your readers.

Calculate the productivity, for the time you spent in front of the System

Its not a matter whether you sit in front of the system for 12 hours a day. It really matters how much productively you spent the time when you were sitting in front of your computer. That gives you an assurance of growth in traffic statistics, revenue, and so on., Many naturally have the habit of spending maximum time with listening to music, watching movies and in some cases the worst part goes like searching for something without rest and till the end they never find the one they were searching for. I am not telling that 3 of these activities are waste, but scheduling separate time to relax yourself is highly necessary and we should not mix them which in turn hits the productivity level.

Let me know, how many of you easily get deviated to music, movies, or searching on something after opening your Blogs Dashboard.

Be sure to set Monthly, Quarterly, and Yearly Goals

Goals are the perfect way to work on the success path. I learned it really from Pradeep, the owner of HBB. My blog is 3 years old and I never thought to post articles even often. I registered a domain name and today I feel like, I was simply showcasing to my friends that I too have a website. A year ago, I was surprised with the HBB fast growth statistics and noticed that this fellow is working towards a goal which can be reached possibly. Whenever you set goals, in your blog make sure it is possible to achieve in the period you set.

Actually I have an attitude of completing  a task on time and if I am unable to, then something makes me to feel like INCOMPLETE in my mind. I wont be able to do any other work with full satisfaction either. I did see the similar behavior with few of my friends around too. This is no where wrong I believe.

So set your Monthly, Quarterly, and Yearly goals to be achieved and remember not to set any goals like “Overtaking Mashable or Techcrunch Traffic Stat”, ever and never 🙂

Team work always works, so try to form a team after several months of blogging

Initially you might be started with a blog that depends on you and vise versa. After 6 months and more, it would be great if you find a company to blog. It avoid saturation, minimizes upset or frustration over the time you spend in front of the monitor. Its not important that your partner should sit next to you, even working totally from different country can work well too. However, the target must be on the Goals set to be achieved.

Sharing is caring….

Focus on Quality (Posts) but not the Quantity

This one is very important for a blogger who wishes to see drastic growth in the traffic. Blogging on the contents that are currently in search by many visitors can be a smart choice in blogging. You may observe the HBB for such great achievement. Even though the article number is less comparatively, it is in the good traffic consuming blog chart due to its quality in the articles. 250 posts in total that gets nearly 7000 comments is not an easy one to obtain by a blogger in a year time.

Never focus on the number of articles you post daily. Make sure you are giving the articles or posts that are possibly necessary for the readers. Of course it requires SEO, Theme Optimization and some more work on the way you write article. In simple words I would say, provide content rich, keyword rich articles to pull the plug.

Its almost 03:35 AM [IST] here. I am not really tired though 🙂 as I had a cup of hot coffee and feeling quite brisk to write my next article… I am eagerly expecting some more valid points to add with this article. Do let me know via comment here. Thank you so much for spending your time to read this much and for proving that you really have loads of patience 🙂 Cheers. Happy Blogging!

HOW TO: Become A Successful Freelance Blogger

A freelancer is a writer or an artist who sells services to different employers without a long-term contract with any of them. In short, you will work for yourself. A freelance blogger is a writer who writes in blog instead of writing normal articles for newspapers or magazines. The below mentioned tips can also be used for becoming a successful blogger.

Some Tips To Become A Successful Freelance Blogger

  • Have a Blog : Create a blog to learn the art of blogging. If you already have a blog, well and good.

freelance blogger

  • Web Design : Have some basic knowledge on HTML, CSS and XHTML.
  • Marketing : Be familiar with SEO. Submit your blog to search engines and so on. Learn Marketing Tips for blogging and also read Viral Marketing eBooks.
  • Niche : Focus on your own niche and then blog about it. Pick a niche you are comfortable with.
  • Updating : Update your blog regularly. Updating daily is preferred.
  • Passion : Write articles for which you have passion. In short, blog with passion. Blog about something you love and admire.
  • Consistent : Maintain Consistency. Try to write on a regular basis. Update daily. Enable Guest Blogging. You have lots of sites to get guest bloggers.
  • Decision : Decide what you want to write. But, write a topic in which you are good at.
  • Advertisement : Don’t overload your blog with ads. That decreases return visitors.
  • Willingness : If you don’t know about a specific subject, learn about it.
  • Read blogs : You can gather information and be aware of what is happening in other blogs.
  • Analytics : Always check your stats and analytics. See if it is better or worse.

Why I wanted to become a freelance blogger?

  • Blogging is simple : Blogging is fun, easy and simple.
  • Making Money : Here I can get my money as quick as possible. I can receive my payment easily through PayPal.
  • Community : If I develop an established blog, I can reach a huge audience. I can make new friends in blogging field.
  • Blog anywhere : I can even blog wearing my pajamas! 😛 I can work from a beach or from a desert, if I have internet connection.
  • No fixed hours : I don’t need to have fixed time. I can easily manage time for both my personal and professional life.
  • Extra Income : If I need extra income, I can take an additional blogging job or two.

Are you a successful freelance blogger? Share your tips below as comments.