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4 Tips To Formulate Your Social Media Strategy


Social Media MarketingRegardless of what kind of business you are running, you should know by now that social media is an effective platform to do everything from marketing, market research to customer support and branding. The only problem is that most people are unsure of how they can utilize social media to its full potential. As of now, there are no hard and fast rules when social media is concerned. Most business owners are feeling their way through this entire social media frenzy. Regardless of the ambiguity, here are a few things that pioneers have picked up which those attempting to follow their footsteps should remember.

1. Have a strategy

What do you want to achieve through the help of social media? How much are you willing to invest in social media and how will you measure your results? Don’t think of social media as an isolated marketing tool. On the other hand, think of social media as part of your collective marketing campaign.

2. Measure each step of the way

No, that does not mean just counting the number of “likes” you get on Facebook and “followers” you have on Twitter. You need a more holistic manner of tracking and measuring the progress of your social media campaign. One way to do this is by paying attention to what your “friends” and “followers” positively react to so that you’ll know what to highlight on your social media accounts.

3. Use the right tools

The great thing about social media is that it provides tools which allow you to manage and monitor the things that you are doing on these platforms. But there are a number of third-party tools which are processes things faster and more intelligently. You can always check out different social media tools online. There are those which you can use for free so you don’t have to worry about utilizing these tools.

4. Etiquette

When you are using social media, you are engaging in a conversation rather than making a boring speech. You need to listen first and foremost before talking. And you need to be responsive when someone is talking to you. Be open and be honest, and make sure all the time that you are polite. Your “friends” and “followers” know that you have a motive so don’t even hide these things. Instead, be real and be genuine. Never get mad even if it is justified for you to get angry because this never turns out well.

This article is written by Ryan Cote. He is a Project Manager for Ballantine Digital, a NJ social media agency, and is responsible for overall operations and client campaigns. If you wish to write for us, kindly check this.


Ryan Cote is Project Manager for Ballantine Digital, a NJ social media agency, and is responsible for overall operations and client campaigns. Ryan has been immersed in SEO and Internet Marketing since 2001. Ballantine provides social media solutions

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    • Brian Kinkade

      Social Media has a major role to play and for those of us who're running online business should make best use of the social media. In order to strengthen our relation with our online readers and clients its very important to have good etiquette.

    • Ryan Cote

      Thanks for the commentary and feedback.

    • Kavya Hari

      Social media offer tools that will allows you to manage and monitor the things on the platforms on here. I would like to say thanks for sharing your post on here 🙂

    • PremiumHQ

      Well planned Strategy is definitely a winner. Thanks for sharing.

    • chandan

      Social media marketing is a creative marketing strategy. This is something touch job for SEO persons like us. We only like to work for onpage and offage SEO strategy.

    • Aanchal

      Social media marketing is tough work specially if you're using wrong tools to do it. Select useful tools as per your need and also see what your competitors are doing so that you can plan to outrank them.

    • sam @ goa carnival


      We all know very well what is the importance of social media sites in online marketing these all points are on the target.

      I like most this point which you mentioned like that ""Have a strategy"" yes this is very true we know very well for what we are working and how it will be beneficial for us.

    • Aarti

      While working on social media marketing it's very important to know where are you going, are you getting your desired or not so that you can adjust your strategy and planning accordingly.

    • Riya

      Strategy is really important while marketing on social media sites. Without any clear strategy you're just wasting your time and effort as it's quite impossible to get any result this way.

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