Ryan Cote – HellBound Bloggers (HBB)

5 Benefits Of Organic Link Building

Organic link building is considered by many to be the best way to get backlinks to your blog or website. In this process, you develop anchor text links pointing to your website to drive the traffic to your business. An organic link is a link from someone else’s site with or without an explicit agreement to exchange links.

The process of organic link building can be very simple and easy. All you need to do is to produce great content that is worth sharing with your readers or followers and update it on a regular basis. You can insert links to your website within the content of the article or list them as a reference at the end of your content to get indexed by popular search engines such as Yahoo, Google and Bing.

There are numerous benefits of organic link building

1) Organic links help you get wider search engine exposure and drive targeted traffic to your business. When someone searches a text phrase, the search engine gets him or her websites related to that keyword. If he or she browses the website that has backlinks to your home page from an organic link built by that webmaster, the user is presented with the links that lead to your webpage.

2) Organic links help make your business popular among millions by increasing awareness, visibility and credibility of your website. Good content based linking usually sends direct traffic as well.

3) Organic links from distributed content is an effective way to establish your identity and maintain your reputation in your niche.

4) Each organic link is a vote for your site because search engines’ bots not only follow the links on primary websites, but they also consider the links from the related sites.

5) Remember that the page rank is an indicator of your website status. Status means how search engines such as Google, Yahoo and Bing perceive your website. Having a lot of links posted towards your site will have a positive effect on your page rank. The more organic links you have to your webpage, the higher will be your page rank.

This article is written by Ryan Cote. He is a Project Manager for Ballantine Digital, a NJ social media agency, and is responsible for overall operations and client campaigns. If you wish to write for us, kindly check this.

3 Basic Tips To Achieve High SERP Rank

In the cutthroat business that is SEO, it is infinitely important to always be on top.

Since there are a lot of competitors out there (both white, gray, and black hat SEO practitioners), every day poses a new set of challenge to ensure that your websites appear on the first page of the Search Engine Results Page or SERP, if not on the top three results. Tall order, right?

The good news is that winning the rankings game is actually very feasible. All that it takes is for you to observe some simple and time-tested SEO tricks that most successful SEO campaigns have used then and today. Here are some few good tips on how your site can achieve high SERP rank:

1. Use the right keyword

I have a lot of friends who complain about not getting the rankings that they want, despite having a lot of very well-written posts. Well, in turns out that those blog posts lack the proper or unique set of keywords that could have propelled their sites on top of the SERP. Remember that most SEO campaigns thrive on well-chosen keywords that generate traffic and effectively gets crawled by Google spiders. So if you want to be on top, get the right keywords first.

Keywords are the lifeblood of most SEO campaigns.

2. Originality is Essential

Introduce fresh, original, and well-written content as often as possible. An SEO professional’s rule of thumb is top notch content. Keep in kind that Google primarily ranks your site based on the content quality and frequency with which you update your site. Hence, make it a point to invest in good content, especially since Google Panda judges individual sites almost solely based on the content quality.

Poor content will surely drag your site’s SERP rank down, courtesy of Google Panda.

3. Launch an aggressive linkbuilding campaign

Now, of all the SEO tricks out there, linkbuilding has got to be among, if not the, most expensive ventures available to increase site traffic and SERP ranking. You could resort to guest posting, ask for exchange links, post on forums and blogs, submit articles to eZine, HubPages, and similar article submission/directory sites, or pay for the services of professional linkbuilders. Try which ones will work out for you, and which ones will not.

Linkbuilding is pure hard work, but with good results.

Remember that sites don’t reach top 1 SERP rankings overnight. Hence, be patient. Like what most successful SEO practitioners have proven for themselves, reaching the top always takes a lot of good SEO practices, and tons of hard work on the practitioner’s part. So start observing these tips and see your site’s SERP rank rise to the top!

4 Tips To Formulate Your Social Media Strategy

Regardless of what kind of business you are running, you should know by now that social media is an effective platform to do everything from marketing, market research to customer support and branding. The only problem is that most people are unsure of how they can utilize social media to its full potential. As of now, there are no hard and fast rules when social media is concerned. Most business owners are feeling their way through this entire social media frenzy. Regardless of the ambiguity, here are a few things that pioneers have picked up which those attempting to follow their footsteps should remember.

1. Have a strategy

What do you want to achieve through the help of social media? How much are you willing to invest in social media and how will you measure your results? Don’t think of social media as an isolated marketing tool. On the other hand, think of social media as part of your collective marketing campaign.

2. Measure each step of the way

No, that does not mean just counting the number of “likes” you get on Facebook and “followers” you have on Twitter. You need a more holistic manner of tracking and measuring the progress of your social media campaign. One way to do this is by paying attention to what your “friends” and “followers” positively react to so that you’ll know what to highlight on your social media accounts.

3. Use the right tools

The great thing about social media is that it provides tools which allow you to manage and monitor the things that you are doing on these platforms. But there are a number of third-party tools which are processes things faster and more intelligently. You can always check out different social media tools online. There are those which you can use for free so you don’t have to worry about utilizing these tools.

4. Etiquette

When you are using social media, you are engaging in a conversation rather than making a boring speech. You need to listen first and foremost before talking. And you need to be responsive when someone is talking to you. Be open and be honest, and make sure all the time that you are polite. Your “friends” and “followers” know that you have a motive so don’t even hide these things. Instead, be real and be genuine. Never get mad even if it is justified for you to get angry because this never turns out well.

Author: Ryan Cote