6 Useful Tips For Engaging Facebook Pages & Communities Wisely
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Facebook pages are some of the most used social media tools today. They are easy to set up and manage. Presently, there are more than one million Facebook pages, most of which are built to market a service, product or organization. But are all the pages doing what they are supposed to do? Or were they created just for the sake of it?
Facebook pages are a great medium for continually engaging your audience. However, creating a page alone will not help you achieve this goal. The following are tips for building engaging communities through Facebook.
1. Have a strategy
One major mistake many people make is failing to have a strategy when creating a social media profile. Some people think about a strategy long after creating a profile. However, when you have a strategy at the beginning, it makes things more clear and transparent. You will have an idea of what to communicate, what theme to follow and what not. Therefore, having the right strategy in place before setting up our profiles is highly recommended.
2. Think about your ultimate goals
Before creating a Facebook page, consider the purpose of the community. Is it for user engagement or brand recognition? You should have the answers ready because everything will depend on what you would like to achieve. If you are not clear on this, things will look very vague ahead.
3. Have a content strategy
Forming a content strategy is very crucial for social media. This strategy is not only about your communication, but also what you should avoid from it. A proper content strategy will provide clarity on a starting point, how to keep things going, what the highlights are and where to stop. A content strategy also needs to address the designing of your content and the medium used, whether images, videos, podcasts or text. Find out what suits your audience and what promotes your brand.
4. Bring your brand in context with content
With content strategy, it is very easy to get carried away. For instance, sharing funny videos might be popular with people, but this may not do much for your brand. It is therefore important to know how to present your brand to users in the right context. Deliberately establish what would make your brand interesting and apply it. Even if your product is useful, it won’t be accepted unless presented in an educating/entertaining way.
5. Find ways of motivating your audience
Motivation is not only providing good content. It is finding out what your audience really needs and how they can get it through you. You have to give people a reason to join your community or like your brand.
6. Find a way of dealing with negative comments
One negative comment has the same value as hundreds of praises. Your brand can benefit immensely if negative comments are dealt with properly. But ignoring one could prove to be detrimental. However, it is important to note that not all comments are worthy of your attention.
This article is written by Charles Mburugu. He is a professional content developer and an entrepreneur. He often writes about real estate, finance, business start-ups and internet marketing.
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