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9 Tips For Successful Email Marketing Campaigns

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Email Marketing CampaignWhen you start a business, to grow it up, you need best email strategy for Email Marketing. Email marketing campaigns are essential element of a successful Business marketing strategy. They help us to communicate with clients and to tell them about our new offers or giveaways. If you want to build an effective marking campaign, then you must have to pay close attention to the message and audience interest. Always try to avoid much self promotional content in your email message. Tell the audience what the exact is. There are some tips which I believe that they will help you in building successful email campaign.

1. Using Email Campaigns as Dialogue

Some marketers use “batch and blast” method in campaigns and they achieve their desired results but however with this method, you cannot communicate with the audience so you should start the message in a way with which you can start a dialogue between you and audience. Include the social media sharing buttons so that audience can share the message on Social Media channels.

2. Evaluate the Past Click Matrix

Before starting email campaign, you should evaluate the past click matrix must so and calculate how many visitors have clicked before starting campaign. You can divide them furthermore in weekly or monthly analysis so that when you start campaign, you can see the results of your campaign.

3. Segmentation of the Message

Now further divide the message into segments so that if a user wants to read message online, the audience can find its relevant interesting segment easily. This will save his time of reading the entire message rather than wasting his much time by downloading the message or reading it full.

4. Focusing on the Message

When composing the message, focus on the message and write the message according to the audience’s interests and actions. Send the different messages to different groups of people according to their interest. Beside this, be sure that you have added all the valued added content for different types of users.

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5. Create Mix of Styles and Methods

When you have done all the previous tasks, now its time to have mix styles and methods if you want to test different email campaigns with different types of groups. Keep you data fully freshen.

6. Deliverability of Message

If the message is not able to deliver in the inbox of audience then the strategy is considered to be flop. Even the best marketers sometime fail to deliver the message into audience’s email boxes. Never use common trigger words like free offer, opportunity or click here or any sentence or word forcing people to click on any of the link. This will make your message spam.

7. Testing the Email Campaign

This is the most important phase of your email campaign where you will need standard A and B test users to test the email campaign. The thing you will need is just to send text email from person A to person B to ensure the delivery of message. You can also test the other elements of message like images etc. Also check the email delivery by sending in-house email group and ensure that all content in the message including text, images and links are working fine.

8. Analyzing the Results

When you have send the email to real groups of users, analyze the results that how many people got the email, to how many users, email could not be delivered etc. It will not require much time as you will not need to enter the large data. Propose of this step is to increase the reliability and improvement of future campaigns.

9. Using Social Media Sharing

In the 1st tip, we have discussed the social media sharing buttons in the message. The benefit of including these buttons is that users if find the message interesting, they can share the message on social media channels. Hence through social media buttons, you can spread your words to the whole world.



By

Sheraz Khan Baloch is a social critic and working with a dissertation writing services provider firm. He loves to look at the changing social trends closely and criticize accordingly. He is a computer graduate. However due to his interest in writing and sharing thoughts with others, he writes articles for different blogs.

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    9 Comments

    • Naomi Jefferson

      E-mail marketing if done correctly can help you a lot, but please be careful when conducting a campaign because if too many people put you in spam, this would become a problem for the email id associated with your business or blog.

    • Email Marketing

      Continuous testing can help in finding the best message and best way to do email marketing. Never ever try to spam when you are doing blog commenting as spamming in this case can spoil your reputation in eyes of many in one mail.

    • Barbara McKinney

      There are so many factors that make email marketing such an attractive and lucrative method of reaching customers. It can be one of the most cost-effective ways to reach customers and can reach more customers all over the globe. The information provided in this article can help you achieve the fruitful outcome in your email marketing campaign.

    • Michael Burrows

      8. Analyzing the Results – so important, it’s far easier to keep people on your mailing list than it is to acquire new subscribers. If users are unsubscribing on mass after a email is sent take a close look at what you did to make them want to unsubscribe.

      • Sheraz Khan Baloch

        Yeah “Analyzing the Results” is the only method which not only keep your data updated but it also determines that how much your email marketing has been succeeded and how much effort you would need to do in future..

    • Sarah

      Excellent Post Sheraj. I completely agree that email marketing has evolved into an effective marketing strategy that has the ability to draw traffic, convince and persuade. Thanks for sharing these informative tips.

    • Jason Wright

      Being over aggressive in email marketing campaigns often leads to its failures. The most important point that is to be kept into our mind is humility, respect towards the person reading your email. Only then you will be able to influence your audience and translate them into your potential customers.

      • Sheraz Khan Baloch

        @Jason Wright, you are right. But as I said that we will have to group the people due to their interest. If people are grouped then it is easy to determine that on which group, email marketing would have the most influence and on which group the email marketing would have less influence. Then we would have to focus on the content and text which we will have to use in the email.

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