Email Marketing – Still Top of the League

According to leading management consultants McKinsey, email has seen a decline in usage of twenty per cent between 2008 and 2012. Marketing professionals have long noticed that email is in decline and that social networks have taken over some of this lost ground. However, although many have refocused their efforts on these new streams, success is mixed and email continues to perform better as a channel in which to develop new business. McKinsey’s iConsumer report demonstrates that email remains forty times as effective as Facebook, for example. Conversion rates are, according to the survey, also much higher with email than on social networks. While email is certainly becoming only one of an increasing number of advertising channels it seems set to remain a significant – and useful – one. However, there are a number of ways in which email marketers need to develop their strategies in the face of increasingly sophisticated consumers.

Starting a Conversation

While it’s fine to obsess over the details of your marketing emails – actually an important factor – the copy, images and call to action in the email are only the first step in a conversion. The email introduces you, or the brand, to your potential customers but it’s only the first step in the process. Increasingly marketing professionals need to refine each stage of the process to cater to the demands of both sophisticated consumers and new technology. Firstly, a perfectly crafted, well thought-out and personalised email that directs the user to a standard homepage is a common mistake.

Email Marketing

Landing pages that are relevant to the specific customer are not only likely to be better received but will be far more likely to turn into a sale. Google focuses on offering results that consumers want; so should you. Secondly, estimates suggest that nearly half of all marketing emails are received on mobile devices. The chances are that this will only rise in the future. Optimising landing pages for mobile use is essential and if you haven’t already done it, there’s a good chance that this factor is behind low conversion rates.

How Billions Can be Wrong

Any marketing professional worth their salt – and their high salary – will tell you that standing out is essential. In terms of email marketing this has become rather tricky. Estimates suggest that in the US alone in 2013 over 838 billion marketing emails will reach consumers’ inboxes. Getting personal with your clients is one of the best ways to do this. Sadly, to date, personal has meant the generic “Hi [Insert familiar name here]! Neither the ‘hi’, the personal name nor the exclamation mark stand out, nor are they that well received. Even in an age where social networks afford us the opportunity to not actually meet our friends, this kind of personal approach is not always appreciated. Personalised emails today should be based on previous browsing history or purchases. This can create a lot of work; but the results can be worth it, with many retailers reporting high percentage increases on results when personalisation has been implemented.

Streamlining Your Lists

Building trust on the internet is one of the hardest tasks for any online retailer. Offering consumers the opportunity to opt out of email communications is one counter-intuitive trick that might just be worth considering. Currently most opt outs are hidden, or at least made very discreet, somewhere at the bottom of the message. This is based on the incorrect thinking that if they can’t see it clearly consumers will not look for it. However, the reverse is usually true; in fact by offering the chance clearly and early in the message you’ll lose consumers who would have opted out anyway and streamline your mailing list to the genuinely interested leads. A mailing list of fifty thousand is of very little use if only three of those users ever open your emails; by clearing out ‘dead’ users, you can focus efforts on the live ones!

The Future of Email?

There seems to be little doubt in many marketing firms that Twitter and Facebook will play a much bigger role in the future of Online Marketing. For more advice on that kind of stuff make sure to talk to a business like However, this has yet to be proven and although the research from McKinsey demonstrates that consumers are interacting online in a range of different ways, the revolution in social network marketing is a long time in coming. This may be something to consider in a world where changes are usually so rapid. While social networks are on the rise they are ‘social’ and attempts at marketing during the conversation may not prove as successful as expected. A robust marketing strategy should include social network marketing streams but using a SMTP mail server and email should not be trashed for the foreseeable future.

8 Tips For Improving Your Email Marketing

Your email marketing campaign success is often based on a lot of complex factors. But a lot of these issues can be strategically managed so that you ensure an optimized response from your list. In this post I have written 8 tips that’ll help you improving your email marketing.

So, following are the things you should take care when developing your next email campaign:

1. Your email marketing software

Email Marketing TipsThe most important thing before starting any email marketing campaign is it select a trusted email marketing software. There are hundreds of email marketing software out there to choose from. I personally use GetResponse for my email marketing campaigns because of the pool of features it provides. You can choose whichever software you like but just keep in mind that it is affordable and has high delivery rate.

2. Your list.

One of the most important aspect after selecting an email marketing software is your list which is directly correlated to the success of your email marketing. Are your subscribers fresh? Have they agreed to be marketed from you? Have they shown an interest in products or services similar to your own? Make sure that your list is willing to hear from you.

3. Your subject line.

Getting any user to open your email is paramount in any email marketing campaign. The best way to determine the subject line that works best is to do A/B testing. A good way to do this is by breaking your list into three random yet equal groups and sending emails to them with different subject lines. Measure the response to each group and see what’s working. Then use the best one in consideration and in the follow up emails, try to copy the pattern.

4. Your sender information.

What info appears on the sender line of your email? Will your prospects recognize it? Do you use a brand name or a your personal name? Do they want to hear from you or your brand? A lot of times, emails get lost in the inbox without ever being opened due to an indiscernible sender name. Your sender name should be familiar to your list and always remember to use the same name throughout your campaign.

5. Track your results.

Tracking allows you to determine the statistics of your sent emails including who opened your email and who clicked on a link or multiple links within your email or even how many of them went unopened. By determining what worked and what didn’’t, you can replicate success on your future emails. As described above, tracking is mainly important when testing subject lines, embedded links, and other direct response vehicles. For tracking it is important to choose an email marketing software that provides you complete control over the analytics of your emails.

6. Make sure your unsubscribe method is in place and working.

The CAN-SPAM act of 2003 requires that all the emails in any email marketing campaign must contain clear directions on how to unsubscribe from subsequent mailings. Provide an unsubscribe mechanism that allows subscribers an easy way to opt-out from receiving further emails from you or your business. And by the way if your recipients don’t want to hear from you, why waste your time sending them emails or keeping them on your list unnecessarily. Most of the email software providers today automatically add the unsubscribe option under the emails so you don’t need to worry about it.

7. You’ve used alt tags in each image

If you send HTML emails I must warn you that most of the people will not click on “Show Images” to enable viewing of images. So it is best to use ‘alt’ tags to your images if you are sending HTML emails. Almost every email client now a days disables images automatically. So, having alt tags in place will allow your readers to identify the images and there will be no loss of information.

8. Test, Test, Test!

Finally, the key to success in any email marketing campaign is to test, test, test! After each email marketing campaign, measure your opens, click-throughs, and purchases. Carefully analyze the data and document the specific dates, time, list, subject lines, and content used that produced you maximum results. Then each time you create a new email campaign refer back to the data collected and manage it accordingly.

Emails doesn’t have to be a complex form of marketing. There are a lot of best practices you can follow and some simple rules that ensure effective delivery, open rate and conversion. Just follow these simple rules presented in this article and you’’ll not only be able to deliver effective email campaign, but you’’ll also discover a consistent method for generation revenue for your business.

5 Tips To Avoid Being Flagged As A Spammer

spammerThe worst thing that can happen to you as an email marketer is that you get labeled a spammer. At the very least, this means that many of your emails are not getting read or even delivered. In extreme circumstances, you can get into legal trouble or have your website shut down by your host due to spam complaints.

Anyone who does Email Marketing must learn how to avoid being flagged as a spammer. In this article, we’ll be looking at ways to avoid having this happen. I am sharing these tips based on my experience as a successful email marketer.

1. Only send emails to people who opt-in to your list

This is the single most important rule of email marketing. If you are sending emails to people who never signed up to your list, you can be accused of spam no matter what’s in those emails.

It’s safest to use an autoresponder with a double opt-in setting. This means that people must confirm before they get on your list. With single opt-in, people may forget that they clicked on a link to receive your emails.

Never purchase lists from other people, no matter how tempting the offer. You have no way of knowing where these emails came from.

2. Pay attention to your subject lines

Using the wrong subject line can immediately get your email dumped into readers’ spam folders. There are many words and phrases that spam filters are set up to recognize as spam.

In general, you should avoid using words or terms that sound like hype. Some of these are quite obvious, like “money”, “cash” and “work from home”. Others are related to very popular niches, such as “diet” and “home mortgage”.

The fact is, you should be trying to come up with creative and interesting subject lines anyway.

3. Have a clear unsubscribe link

As an email marketer, you don’t want people to unsubscribe from your list. However, you must make it easy for them to do so. This is a way to protect yourself from spam complaints.

Even if people opt in to your list, they may forget that they did so. Some people are quick to complain about spam if they don’t like a particular email. Having a message and link on how to unsubscribe can help you to avoid such unpleasant outcomes.

Some email marketers start each message with something like, “I only send emails to people who agreed to receive them. If you don’t want to get any more emails from me click here.” If you don’t want to place this type of message at the beginning, at least include it at the end of each email.

4. Avoid anything that sets off spam filters

Aside from the subject line, there are certain habits you should avoid in your emails if you don’t want to set off spam filters. These include:

Using too many capital letters, exclamation marks or words that are likely to trigger spam filters – “urgent”, “free”, “money”, “winner” and many others.

You don’t necessarily have to avoid every word on the list (this would be difficult), but make sure you aren’t using such terms frequently in your emails. A good general rule is to be low key and avoid hype.

5. Don’t send attachments

This only applies to mass mailings, of course. Sending attachments in emails is one of the surest ways to have your messages labeled as spam. Many spammers and hackers send out emails with attachments, so this will raise the suspicions of your readers as well as spam filters.

Think of how you feel when you see an attachment in an email, unless it’s something you were expecting. You are probably inclined to delete this email to be safe.


You certainly don’t want to be accused of sending spam, as this can end your whole email marketing career. The above tips will help you to stay safe when you send out your messages.

It’s best to avoid any practices that could even be mistaken for spam. This includes using too much hype in your subject line or in the body of the message. You should also be careful about only sending out messages to people who opted in to your list.

Following these practices will not only help you avoid being flagged as a spammer, they will also help make your email campaigns more profitable. That’s because the same tactics that make you look like a spammer are a turnoff to most readers!

9 Tips For Successful Email Marketing Campaigns

Email Marketing CampaignWhen you start a business, to grow it up, you need best email strategy for Email Marketing. Email marketing campaigns are essential element of a successful Business marketing strategy. They help us to communicate with clients and to tell them about our new offers or giveaways. If you want to build an effective marking campaign, then you must have to pay close attention to the message and audience interest. Always try to avoid much self promotional content in your email message. Tell the audience what the exact is. There are some tips which I believe that they will help you in building successful email campaign.

1. Using Email Campaigns as Dialogue

Some marketers use “batch and blast” method in campaigns and they achieve their desired results but however with this method, you cannot communicate with the audience so you should start the message in a way with which you can start a dialogue between you and audience. Include the social media sharing buttons so that audience can share the message on Social Media channels.

2. Evaluate the Past Click Matrix

Before starting email campaign, you should evaluate the past click matrix must so and calculate how many visitors have clicked before starting campaign. You can divide them furthermore in weekly or monthly analysis so that when you start campaign, you can see the results of your campaign.

3. Segmentation of the Message

Now further divide the message into segments so that if a user wants to read message online, the audience can find its relevant interesting segment easily. This will save his time of reading the entire message rather than wasting his much time by downloading the message or reading it full.

4. Focusing on the Message

When composing the message, focus on the message and write the message according to the audience’s interests and actions. Send the different messages to different groups of people according to their interest. Beside this, be sure that you have added all the valued added content for different types of users.

5. Create Mix of Styles and Methods

When you have done all the previous tasks, now its time to have mix styles and methods if you want to test different email campaigns with different types of groups. Keep you data fully freshen.

6. Deliverability of Message

If the message is not able to deliver in the inbox of audience then the strategy is considered to be flop. Even the best marketers sometime fail to deliver the message into audience’s email boxes. Never use common trigger words like free offer, opportunity or click here or any sentence or word forcing people to click on any of the link. This will make your message spam. Read Drip’s article on how to improve your open rates with the right email subjects.

7. Testing the Email Campaign

This is the most important phase of your email campaign where you will need standard A and B test users to test the email campaign. The thing you will need is just to send text email from person A to person B to ensure the delivery of message. You can also test the other elements of message like images etc. Also check the email delivery by sending in-house email group and ensure that all content in the message including text, images and links are working fine.

8. Analyzing the Results

When you have send the email to real groups of users, analyze the results that how many people got the email, to how many users, email could not be delivered etc. It will not require much time as you will not need to enter the large data. Propose of this step is to increase the reliability and improvement of future campaigns.

9. Using Social Media Sharing

In the 1st tip, we have discussed the social media sharing buttons in the message. The benefit of including these buttons is that users if find the message interesting, they can share the message on social media channels. Hence through social media buttons, you can spread your words to the whole world.

8 Tips To Increase Email Click-Through Rate (CTR)

Email Click-Through RateWhat is the most crucial stage of any Email Marketing Campaign? Drafting the perfect email? Avoiding being delivered into the spam folder? Getting your recipients to open the email?

Actually, all these are equally important. For without one part, you probably won’t be able to get to the next stage. All these effort will come to naught if your recipients won’t click on your links.

But I’m sure you are aware that most good email marketing tools like Aweber and Mail Chimp have features to improve your email marketing result like ensuring a higher percentage of your emails go into Inboxes, rather than spam folders. There are however, certain actions you can take to further increase your chances for a higher click-through rate (CTR).

8 Tips to Increase Your Email Click-Through Rate

Tip #1: Come Clean

What this means is to draft an email that is clean and easy to read. Let’s face it, we don’t read emails word by word. We speed read through documents, books and emails.

So how do you get your message through? By making your links obvious and reducing distractions. Your readers should be able to navigate your emails to your links easily.

Tip #2: Email Segmentation

It does take a fair bit of your time to divide your email list into segments eg based on demographics, locations or even based on their actions towards your previous emails. But it is worth the effort. By segmenting your list, you are able to target the right audiences and have a higher chance of click-through and conversion.

Tip #3: Personalize Your Emails

We are not just talking about identifying them by their names. By taking into considerations details like their purchase history and previous remarks can turn an email into a personalized letter. And not to mention, friendlier and more genuine.

At the same time, you can also personalize the email by relating better to the different segments. For example, using more feminine words when sending email to female recipients.

Tip #4: Offer Previews

Since most email marketing tools allow you to send unlimited emails, you might as well take advantage of this by sending your readers an offer preview prior to the actual email containing the offer. Put enough information in the offer preview to arouse the curiosity of your readers that when the actual offer email arrives, they have anticipated it and are eagerly waiting to read all about it.

Tip #5: Place Your Call to Action Above the Fold

“The Fold” means the part of the email that appears to your readers first in the preview pane without them scrolling down. These few seconds of reading is where the first impression is acquired and where the decision to continue reading or not is made.

So it does make sense to add your call to action above the fold, regardless of whether you have an image or text here.

Tip #6: Make It Hard For Readers Not to Click

There are a few ways to do this. Make your offer so tempting that majority of your readers WANT to click on the links. Or you could make them so curious that the only way to satisfy their curiosity is to visit your website. This could be risky but if you could word your email in such a way, you should be able to get them clicking through. Emotional marketing works!

Tip #7: Make Your Recipients Realize How Great The Offer Is

Try not to hard sell. It would be more effective if you can make your readers realize what they would miss out if they don’t click or how it would affect them if they buy your product.

So instead of saying “Buy one today!”, you can say something like “Just imagine how it can change your life for the better if you had one!” Even if they don’t need one, they may know someone else who does and share your email with that someone.

Tip #8: A Sense of Urgency

What you do not want is for your recipients to say “That looks interesting but no hurry, I’ll check it out later.” The thing is that most of the time, “later” never comes. You want them to click on the link then and there.

So give them a sense of urgency. Perhaps limited number of coupons or time. But it has to be real. For example, don’t say things like “limited number of downloads!” Instead, you can write something like “the offer is valid for 2 weeks from the date of this email” or “the offer is limited to 200 readers, on a first come first serve basis.”

The main purpose of your email marketing campaign is to convert non-customers into your customers. In order for this to succeed, you need your email targets to click-through. The higher the number of click-through you get, the higher your ROI is for each email marketing campaign.

Choosing a reliable email marketing tool is important but don’t just let the tool do all the work. Put the above tips into practice and I’m sure you would see some improvement on the click-throughs!

RELATED: 3 Simple Tips To Boost Local Business Email Subscriptions

HOW TO: Build A Successful Email Marketing List

Email MarketingGone are the days of promoting and marketing your products and services through flyers or word of mouth. As any student in a marketing program or in an online marketing course will tell you, email marketing is the way to go in the Internet age where everyone has an email account which they have constant and instant access to via their smartphones and other mobile devices. But who do I send emails to and how do I get those email addresses, you may ask.

This is when you need to build an email marketing list so that you have a base of potential customers to communicate with. There are several ways you can do so; just take a pick from the list of methods below according to the ones that suits you best.

Put up a “sign up” form

Ever notice that upon arrival at certain sites like Groupon, a window pops up right before you even had a chance to catch a glimpse of the site? This window is a “sign up” form that allows site visitors to register to receive updates or newsletters from the site. Most will just exit this window but you’ll definitely be able to get a number of people signing up. They might think “Ah, since this appears, I might as well sign up”. This pop up window is the most convenient way for people to register, rather than having to search for the contact form on the website.

Assure subscriber’s privacy

Now that your site visitors have signed up to receive emails from you, you need to assure them that their personal details are safe with you and that you would never release them to other parties for whatever purpose. Putting a statement such as this on your sign up form does assure subscribers that they can trust you with their information. This will most certainly increase sign up percentage!

Give involvement options

Some might want to receive every single news you have but there are those who just want to know about the latest promotions. There are also others who are only interested in freebies. Give your subscribers the option to select what they would like to receive. If this option isn’t given, it might turn them off from subscribing altogether as they don’t want to receive more emails that they prefer to.

As for news and updates, it would be great if you can let your subscribers decide how often they want to receive them – daily, weekly or fortnightly.

Attract them with freebies

If your Business is new or doesn’t have a loyal fan base yet, dangle some freebies in exchange for their email addresses. Everyone loves a giveaway and they wouldn’t mind providing their email addresses for a discount or a little token.

The freebie doesn’t have to be a big one. Kill two birds with one stone and give a discount coupon for your store in return for an email address. This way, your subscribers are inclined to return to your site to utilize the voucher and voila, you get an email marketing list, sales and brand awareness! I have to admit that I do give out web hosting coupon codes on my website too, for those who are interested, do come to have a look.

Get email addresses physically

If you are taking part in a seminar, product launch, car boot sale or just any event at all, bring along a mailing list sign-up so that the people you meet can register on the spot. This technique is quite easy as the customers would have already interacted with you and no further introduction of your product or service is needed.

Buy an email list

When all else fails, turn to this last resort. The downside of this method is that unlike the methods above where the subscribers have indicated interest, using a purchased email list would mean that you would be blasting thousands of people with emails with the hope that they be interested enough to purchase. But before that, they would first need to open and read your email and of course, your email must not end up in the spam folder.

You need to be careful too as this method could backfire by portraying yourself as a spammer or a non-reputable business. No, this is not a method which I like. 🙂


With six tips or methods listed above to help you create an email marketing list, you should be able to do so with little problem. Once you have built a list and are ready to embark on email marketing, remember that the key point is the content of the email itself. So make sure that your emails are engaging enough to retain the subscribers that you have so difficultly obtained. Well, I will most likely come up with another article on this subject in the near future, do stay tuned!

Best Email Marketing Software For Sending Bulk Emails

Internet is one of the best marketing platforms in today’s world and email marketing has become one of the most used marketing techniques. Although the term email marketing is self-explanatory, carrying out such campaigns needs the assistance of software or application that is known as email marketing software. These help you in sending emails in bulk to your existing customers and potentially new ones. The emails can be personalized for each of the recipients on the marketing list. Another option is looking into an email marketing company that offers to consult, design and bulk distribution services so you won’t need any software.


9 Sureshot Tips For Successful Email Marketing Campaigns

An email marketing applications consist of the database and the interface. The database is containing the full contact information, statistics on the performance of campaign and archives all the messages. The interface provides you with all the tools required to run the campaign such as sending messages, entering contacts and designing your emails.

Email Marketing Software For Sending Bulk Emails

1. AWeber


AWeber is one of the most preferred choices for all the leading marketers. They have auto-responders and email marketing analytics for delivering better conversions. They also have mobile apps (Android and iOS) for managing your email services on the go easily.

2. GetResponse


GetResponse is one of the easiest email marketing services available for bulk messages. They have a collection of wonderful tools related to email marketing works. It doesn’t matter whether you are a newbie or a pro, this works comfortable for anyone.

3. 1And1 Mail

1And1 Mail

It helps you to maximize your email deliverability and avoids being blacklisted by email service providers. With 1And1 Mail, your email marketing campaigns will be delivered accurately and harmless to your clients. What makes this software special is the fact that it comes with an email template downloader, with which you can impress your customers with a pleasant and professional email template. What’s more, you can download any web page and convert it into an email template! This also as a multi-account manager and reduces the risk of spamming and allows you to manage multiple email accounts from Gmail, Hotmail, Yahoo! Mail, AOL Mail etc.

4. SendinBlue


SendinBlue is one of the most powerful tools to optimize your campaigns with insightful reporting. The interface is designed in a way to do your email marketing works peacefully. Corporates prefer this service often for bulk messaging (SMS and Email).

5. SendBlaster


First and foremost, it is a free email marketing software that makes it a serious competitor in the market. It gives small businesses a chance to take on their giant rivals. It can be used to create an impact email using the free templates available with the software. It has an embedded editor and at the same time allows you to use an external HTML editor. It comes with an effective analyzer that can also be integrated with Google Analytics. You can get data on the number of emails read, products purchases and subscriptions to your website or finalize goals you set by you in Google Analytics.

6. Atomic Mail Sender

Atomic Mail Sender

You won’t have to train your staff to initiate an email campaign with Atomic Mail Sender as it offers an easy-to-use interface and requires no training. Among the features, this software includes a built-in SMTP server, authentication support and multiple email formats. Atomic Mail Sender supports Microsoft Word, DBF databases, CSV files, Microsoft Excel, Microsoft Access and other file formats making it highly flexible. This limitless software allows you to send a newsletter to unlimited recipients. It also enables you to manage an unlimited number of fields for personalization including name and other personal data in your emails.

7. GroupMail


If you want to send professional email message personalized for each of your recipients, this is the software for you. It has an in-line message scripting and reply management controls. The email filter in it allows you to sort quickly and categorize email addresses. It enables you to manage an unlimited number of fully customizable groups/lists with an unlimited number of recipients and to make it an extremely powerful marketing tool. It is highly secured software that keeps you recipient details private and confidential. One of the major pluses of this software is the fact that it can detect bounces automatically and verify recipient’s address with ease.

8. e-Campaign


An easy to use campaign manager this allows to you design rich HTML emails and newsletters to market your business. You can create highly personalized emails with this. You can also customize the emails including the subject, message body, file attachments and even embed different images for different recipients on the same mailing list. This is a perfect campaign runner and supports all the popular databases including Microsoft Access, Microsoft Excel, SQL Server, MySQL, etc. The advanced WYSIWYG HTML composer and built-in SMTP server make it a robust system. It detects bounce emails automatically and process unsubscribing requests.

9. Thunder Mailer

Thunder Mailer

This is one of the best mass email program – easy to use yet powerful and is being used by many internet marketing gurus to manage their mailing lists and send email campaigns. What is unique with Thunder Mailer is that you can maintain your in-house mailing list, safely and securely on your computer, without needing to upload it to a email server (such as in the case of using Aweber).

Thunder Mailer is ultra fast because it uses multithreaded sending, and tests show that it has no hiccups handling massive mailing lists of multiple hundreds of thousands of subscribers! The program supports both free SMTP or premium SMTP servers.


5 Strategies To Quickly Grow A Highly Responsive Email List That Makes Money

Email marketing software helps you in running an active campaign for your business. You need to choose them in accordance with your needs. It is, however, important to keep in mind that you need to create attractive as well as informative emails to create maximum impacts among the customers.

Valuing Prospects Through Email Marketing

Email MarketingIn as much as one would like to make a customer out of every person who enters your store, that’s simply not possible. And especially since most businesses now have a website, a prospect can browse through the company website and then leave in just a few seconds. A wise small business owner understands the value of not just a customer but also a prospect. This realization is the wisdom behind email marketing. With the help of this unique marketing strategy, businesses can keep in touch with prospects and motivate them to make a purchase.

Since, they are already looking around then they these prospects must be interested in a product or service. With the assumption that these prospects have the willingness to make a purchase, the dilemma that a business owner now face is how to get these individuals’ email addresses. But with the right invitation and a strategic marketing plan, that should not be a problem. Here are a few things to consider.

Stick To The Pros

Simplicity is the key to managing a whole list of tasks without feeling burned out or overly exhausted. Unless you have the luxury of time to do things manually, then its best that you seek out the help of a professional online email marketing service that will provide not just the tools but also assistance to make seemingly complicated tasks more manageable. Options are available depending on the size of the company.

Be Compelling

In order to get more individuals to give out their email addresses, one must provide a compelling enough reason for why one should join your email list. Spell out things to your visitors. Tell them what’s in it for them if they join your mailing list, something fun like a top ten list will easily capture any average website visitor’s attention. What is important is to keep things interesting and fresh.

Don’t Count Out Coupons or Freebies

One easy way to get prospective buyers to sign up to your email list is to offer them coupons that they can use during their first purchase or maybe even freebies. The added advantage to going this route is that your prospects will have to visit your brick-and-mortar store eventually to redeem their coupons or freebies. And once they are in your shop, they’ll be able to look around and you’ll have a greater chance to talk them into buying any of your products.

This article is written by Chris Marentis. He writes from experience about lead generation, closing the sale and leveraging social media. If you wish to write for us, kindly check this.