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11 Laws To Promote Your Business On Social Media

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social media business lawsAll of us are familiar about corporate laws or Business laws. We follow these rules in order to show more responsibility towards our work and people getting affected by it. Same rules are applied when you promote your business online. These rules become more specific when we have to use different Social Media networking channels to promote and enhance our business.

Here are 11 rules you must follow while promoting your business through Social Media.

1. Share

People join social media networks so that they can share their life with their friends. Same applies to the business world. Create client oriented content and share it for free over Social Medias. Don’t restrain yourself by sharing only your company details and products share other people business achievements too and while doing this don’t forget to mention them.

2. Respond

When customers responds to you by thanking you or by just asking you a question be courteous enough to reply them back. And be quick in responding, delays are often perceived negatively.

3. Polite

This is the most important point while posting content over social media. Respond in the same manner as you would do in real life i.e. in-person conversation. Use lot of courteous vocabulary like please, kindly, sorry and thank-you.

4. Brief

Remember you are posting content on Facebook, Twitter, Quora, Google+ etc. Write according to the maximum characters rule for these Medias. Mostly people avoid reading long descriptions so make sure you write content that is clear, mature and concise in nature.

5. Curate

Post content in an organized manner. Cross check that you don’t post content which was previously posted. If you want to post long content then divide your content into several series or chapters. Practice originality and avoid copying anyone else content.

6. Visual

Visual content spreads more quickly over the web. Include a lot of product videos, images and info graphics over the web. Make the use of short URLs to avoid message length (in characters especially in Twitter) problem.

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7. Diversify

There are plenty of social media sites available over the web. Choose wisely and promote different content on different social networking sites. Each of your social media account should have unique customer base i.e. your Facebook friends and Twitter followers should be different.

8. Humor

Though your main focus is building business relations over the web but that does not mean you take the life out of your social media accounts. Engage in real conversations; respond lightly to furious comments or tweets. Be sincere not serious.

9. Authentic

Before opening any social media accounts ensure your intentions. Are you registering so you can be rich as soon as possible or you really want to reach out and build customer base that trust your brand. Be real in online conversations. Make use of natural language. Produce content that will help you to solve your customer’s problem.

10. Consistent

Promoting your brand online needs constant engagement with your customers. Be sure you tweet often, post blog articles on a regular basis etc. In this Technology age people are spending more of their time online so don’t blame god when you stay behind in winning the hearts of your customers by delaying posting content online.

11. Representative

Make sure you have single person representing your brand online. You can appoint an employee to do this or you can promote your content yourself on the web. This point needs to be incorporated to ensure that your words are perceived in a single positive tone by your customers.

At last, remember you are promoting your business online to build relations with your customers. If you have more suggestions over this top do comment your heart out in the comment section.

This article is written by Prashant Mamtora. He is the owner of IndiesServices – a software firm located in India. Indies continuously strives persistently to develop IT products that are qualitative and robust.



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I am the owner of IndiesServices - a software firm located in India. Indies continuously strives persistently to develop IT products that are qualitative and robust. Our expertise is in the areas like online store development and promotion, search engine marketing, business solutions like ERP and CRM, e-governance, custom programming services and open source cms customizations.

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      Do you have any queries? Want to share something?

      15 Comments

      • wiserana2

        Social media sites are best source to get visitors but problem is that they are not much targeted, any solution to get targeted visitors from social media websites?

      • Mariya

        The first step to begin with social marketing for our business would be to create a brand page for our website and in this way we can begin to create a community of followers around our page.We should try to interact with our followers and thereby build relationship with them.This will help us to build a stronger and active community.

      • Andru

        The points mentioned in this article will surely help us to promote our business online.We can direct our audience indirectly towards our website by creating an awareness about some social issues.In this way we will also get the required credibility.Thanks for sharing this post.

      • Survey Crest

        Excellent points! For me, law 7 was intriguing. It important to use multiple networks to promote content, in order to ensure adequate exposure.

      • Jack

        Amazing post.These laws will surely help me to get noticed on Facebook.I think the most important on which we should concentrate is the community building thing because this can help to build credibility and thereby establish a brand name.Thanks for sharing this informative post.

      • Joseph

        I think we should concentrate on building relationships and engage our audience in our post.This is a great way to get our visitors stuck to our website.Also we should be consistent with our updates.

      • Prashant Mamtora

        Thank you everyone for appreciating … 🙂

      • Terry

        Great list of points.I truly believe that social media is a match winner and it can help us to travel on the path to success.We should leverage the use of social media for our business as much as possible.Also Humor is another aspect which has the power to attract many.

      • Lakhyajyoti

        Great post. I often follow most of the tips you have mentioned in your post when I promote posts through social media.

      • spana

        Excellent article. A big mistake many make with LinkedIn is write profiles as a resume. Your should write your profile for your clients and prospects. Let people what you do and why you do it.

      • Saurabh @ TechGYD

        Thanks, I am using almost all these tactics and gaining success in other social media except StumbleUpon and Pinterest.
        For them we might need different strategies what I am not getting I think 🙁

      • Sam@Goa trip

        After the update of Google Panda and Penguin you will need to go ahead is going very difficult but in this post you can get solution for it which is mentioned in “” Diversify”” this point. So best thing is this you should use original content for every time.

      • prateekb3

        I really like the 8th law.This is something which is not there with everyone and I am one of the. I hope I will learn the art of making others laugh 🙂

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