I was doing some research on how to get indexed on first page of search engine, after spending hours I found few key things which is required to be on first page in Google search engine.
1 – Unique Content
2 – Back links
3 – SEO (Search Engine Optimization)
4 – Patience
I am not considering Google Page Rank as an attribute because my key factor is generic and they apply for all search engines. Let’s discuss them one by one.
1 – Unique Content
All major search engines have policy that they give preference to unique content and it is very fair policy. Suppose today you have written a unique article about ‘Google Search Engine’ after spending 5-8 hours on it and published it and it is coming on first page of all search engines. After two days you notice that your article is not on front page for the same keyword but there are other 10 blogger’s articles which have copied your content. How you feel at that time?
You will feel like, it is the end of the life for you. You will feel cheated. To reduce these cases all search engines give preferences to Unique Content.
If you don’t believe on my words then you can try it yourself. Write an article on a topic with Unique Information (i.e. any latest breaking News) and published it and you will notice that your article is coming on first page.
MUST READ :
- HOW TO: Brand Your Blog With Unique Content
- 5 Useful Tips To Create Unique and Authoritative Blog
2 – Back links
In my early days of blogging I was not agree with concept of back linking, then I tried to find out the reason behind back linking concept.
“Back linking is a kind of recommendation or authority that this particular blog is worth to visit”.
Let me explain you – When a new product comes into market how you decide whether you should buy it or not? You try to find review about it or you take advice from your friend/neighbor who has already used it or you read the product advertisement details.
Same thing happen when some blog/website adds your blog URL into his/her post/blog. The blog who is giving you a back link is telling to their visitor that I am following this blog and I found it useful for my readers so I am mentioning it here. This is the hidden message behind the back link.
You can buy back link, there are lots of people who can do it for you for few bucks but my preference is you should do it yourself. Contact to other bloggers in your niche, share your blog article with them ask them to publish your post as guest blogger on their blog, this way you will get Quality back link. 10 Quality back links are much better than 100 bad/poor back link.
3 – Search Engine Optimization (SEO)
SEO is a very vast topic to discuss, so here I’ll just describe its value and its need. How search engine will know that what is important in your article? I am asking this question because there is no human being who access your article and read it and finally tell the search engine that this article is about ‘X’ topic and it contains ‘XYZ’ information.
Search Engine is a computer program and when you tell a search engine that you have published a new article and request to index in search engine database then Search engine crawl your page.
As I have already mention that Search Engine is a computer program and every program have some predefined logic to evaluate the things. This predefined logic help crawler to decide what is important in your article.
i.e. One logic is – All the values which are mentioned in ‘Bold’ in your page are important.
Another logic is – ‘Alt’ attribute of image included in your article is important.
Crawler catches this information and decides how valuable your article is. Now you have got the importance of SEO.
4 – Patience
All the above three points require some time to show you results. Creating one article with unique content and with all SEO techniques in it is not enough to make your blog a successful blog. It’s an ongoing process.
Creating unique content and making quality back link is an art and you will become perfect in it with the time and experience. More you follow these more you learn about it. That’s why I am saying that one should have patience in achieving results in blogging.
You must provide unique Content to your reader so that they will come again and again to visit your blog.
If you think logically about all the points, you will notice that all the four points are interlinked with each other.
In the above image I have not shown ‘Patience’ as it is not an activity. It’s an attribute which is associated with each activity.
This article is written by Sandeep Kumar. He is the Co-Founder of First Destination. He has passion about blogging and loves to share his knowledge with others using blog. If you wish to write for us, kindly check this.