The Google Search Engine Ranking Factors That You Can’t Just Ignore

google search engine ranking factorsWe all know that SEO is very important to make our blog Search Engine Friendly. To get our work done we go for many on-page & off-page optimization steps. For on-page optimization we work on our own blog so that it gets direct benefits. Again in off-page optimization we work on other blogs so that our blog gets both direct and indirect benefits.

On-page optimization helps in:

i) Search Engine Optimization / Better Ranking in Search. (Directly)

ii) More Traffic. (Directly)

iii) Better user experience. (Directly)

iv) More traffic from social sites. (Indirectly)

Off-page optimization helps in:

i) Search Engine Optimization. (Directly)

ii) More Backlinks & Traffic. (Directly)

iii) Brand exposure. (Directly)

iv) More Subscribers. (Indirectly)

There are more benefits of On-page & Off-page optimizations as well. So today in this article I’m going to discuss about those factors that help in achieving better search engine ranking (whether it may be directly or indirectly).

Let us start discussing all the important Google search engine ranking factors one by one:

1. Quality Content on your blog

Quality content is the first and foremost thing a blog requires. It’s the main reason why people visit a blog. The users want to get their work done and so they click on your links. I don’t need to tell anything more about quality content here as we have many times talked about the power of quality content on HellBound Bloggers (HBB). So today I will just give you some tips to make your blog post stand out. It may be a guest post or your blog’s post, these tips work in both the cases.

#1 Tip: Optimize your post for the search engines.

#2 Tip: Promote it on Social Media Sites.

#3 Tip: Add relevant meta-tags, images and heading tags.

#4 Tip: Write on Mass wanted & controversial topics.

#5 Tip: Proofread your posts for better reading experience.

2. Keywords on your page

We always talk about keyword research, keyword optimizing and keyword ranking. We work on them so that we can dominate the search engines. But if we don’t have a good knowledge on them then we may be hurting our blog. We may either be doing less optimization or over optimization. In both the cases our blog suffers a lot.

Let me tell you that while searching for the best keywords we should always pick up the low competitive ones; but those keywords should get more searches too. Now, many of the bloggers try to keep a keyword percentage of 2-3% while doing keyword optimization and when they can’t make it out they do keyword stuffing i.e. repetition of the keywords unnecessarily and here is where they do the mistake. Unnecessary repetition makes our work look artificial and then they lose respect from the search engines.

Google has never told us to keep a keyword percentage of 2-3 in our posts; rather they have told us to keep the targeted keywords on our page. This simply helps in getting better ranks and exposure in search. Also remember to optimize your images by adding alt tags to them.

3. The Heading Tags

The heading tags, which many bloggers think, don’t play any role in search engine ranking is quite a wrong concept. Matt Cutts from Google said that they are still important ranking factors. The tags h1 and h2 are still helping Google in identifying what the content is about. They help the search engines in exposing your content to targeted audience. To get more out of these tags you can even add your keyword to one of the heading tags. It will simply help you in achieving better ranks in search.

4. Relevant Meta tags

Meta-tags are not major factors now as they are no more used by the search engines to decide the rank for your link. But relevant meta tags are still playing a great role to make search engines understand what your content is about.

They help the bloggers in two ways:

i) To reach the right audience in search engines.

ii) To give the users a reason to click on the links.

A user will never click a link which has an irrelevant meta-tag. So you should always remember to add a manual meta-tag which is relevant to your blog post.

5. Niche Blogging

Generally when users type something on Google they show the results from authorized niche sites. Only sometimes they show results from multiple niche sites. The secret behind it is that Google and other search engines love niche sites. They give more attention to them. So you should always try to build up a niche site. Talking of several topics related to different niches in the same blog is not a good idea.

First thing is that it makes the blog messy where less targeted traffic is gathered and the second is that search engines don’t give a damn to them. Today I see that many of the pro bloggers are going out of their niche. The only reasons I think why they don’t get hit by panda like updates are that they are now authorized ones and even if they add different niche’s topics they never ignore quality and finally somehow they relate those posts to their niche.

HELPFUL: Easy Way To Choose A Perfect Niche For Your Blog

6. Social Media Presence

They are not do-follow sites but still they help, how? The media sites are high PR sites i.e. they have good reputation in front of search engines. So when your readers share your blog links in social media sites the search engines love to see that. The reason behind this love is that your blog is being shared by users and that means you have worthy content. Again search engines also like the blogs who have social connections/ pages in social sites because it feels real. And Google like real things. So you can just take the full benefits of the Social media sites. They are planets of huge population having users of every interest. You just need to find the interested ones by making unique groups and pages.

7. Readability of a blog post

Google always want to help users and so they show the right results to everyone. If you have written a post with wrong grammar and a lot of spelling mistakes then Google will never recommend it to the users. Your post links will never be shown up in the first page of Google. In order to gain some recommendations from Google you have to provide some well understandable stuff to the readers out there. You need to recheck your content after completing it. You should always try to proofread your blog posts before publishing it.

8. Do-follow links to your blog

Links that have the highest priority in front of Search Engines are the ‘Do-follow links’. Do-follow links from authorized sites provide many benefits to the bloggers.

The benefits are:

i) More Search Traffic. (Indirectly)

ii) More Traffic from the authorized site. (Directly)

iii) More subscribers / loyal readers. (Indirectly)

iv) Helps in branding a blog. (Directly)

So you can see how beneficial the do-follow links are. To get the benefits you can do guest posting on some authorized sites. By doing this you can acquire some long lasting quality backlinks.

9. Comments on your blog

Comments on your blog play a great role in search engine ranking. They remain in the same page where you content is, and so they are not less important than your content. They also get indexed by Google and so they too contribute some part to on-page optimization. Comments like ‘nice post’ and ‘great post’ can harm your blog as they don’t add any value. No doubt, readers leaving such comments want to appreciate your work but that can also be done by sharing your post. So you can just delete those silly comments or edit them to get the SEO benefits. Learn how you can be a Hero on Blog Commenting.

10. Your Site Loading Speed

Last but not the least, your site loading speed is a big ranking factor. Search engines don’t give more attention to slow sites. Slow sites take more time in getting indexed and visitors too don’t like to open such time taking sites. I myself have experienced these things. Using a lot of plugins and widgets made my blog slow and in order to make my site load faster I downloaded my complete homepage and checked the size of each object. Finally I removed those heavy plugins, compressed the images and that helped me to improve my blog loading speed.

I hope this guide will help you in understanding the most important ranking factors that play unique roles in determining your sites reputation and the future of your blogging career. Time to say good bye but I’ll always stay in touch with you through my guest posts.

4 Basic Tips To Get Indexed On First Page Of Search Engines

I was doing some research on how to get indexed on first page of search engine, after spending hours I found few key things which is required to be on first page in Google search engine.

1 – Unique Content

2 – Back links

3 – SEO (Search Engine Optimization)

4 – Patience

I am not considering Google Page Rank as an attribute because my key factor is generic and they apply for all search engines. Let’s discuss them one by one.

Google First Page, Tips To Get Index on first Page of Search Engines, SEO Tips

1 – Unique Content

All major search engines have policy that they give preference to unique content and it is very fair policy. Suppose today you have written a unique article about ‘Google Search Engine’ after spending 5-8 hours on it and published it and it is coming on first page of all search engines. After two days you notice that your article is not on front page for the same keyword but there are other 10 blogger’s articles which have copied your content. How you feel at that time?

You will feel like, it is the end of the life for you. You will feel cheated. To reduce these cases all search engines give preferences to Unique Content.

If you don’t believe on my words then you can try it yourself. Write an article on a topic with Unique Information (i.e. any latest breaking News) and published it and you will notice that your article is coming on first page.

MUST READ :

  • HOW TO: Brand Your Blog With Unique Content
  • 5 Useful Tips To Create Unique and Authoritative Blog

2 – Back links

In my early days of blogging I was not agree with concept of back linking, then I tried to find out the reason behind back linking concept.

“Back linking is a kind of recommendation or authority that this particular blog is worth to visit”.

Let me explain you – When a new product comes into market how you decide whether you should buy it or not? You try to find review about it or you take advice from your friend/neighbor who has already used it or you read the product advertisement details.

Same thing happen when some blog/website adds your blog URL into his/her post/blog. The blog who is giving you a back link is telling to their visitor that I am following this blog and I found it useful for my readers so I am mentioning it here. This is the hidden message behind the back link.

You can buy back link, there are lots of people who can do it for you for few bucks but my preference is you should do it yourself. Contact to other bloggers in your niche, share your blog article with them ask them to publish your post as guest blogger on their blog, this way you will get Quality back link. 10 Quality back links are much better than 100 bad/poor back link.

3 – Search Engine Optimization (SEO)

SEO is a very vast topic to discuss, so here I’ll just describe its value and its need. How search engine will know that what is important in your article? I am asking this question because there is no human being who access your article and read it and finally tell the search engine that this article is about ‘X’ topic and it contains ‘XYZ’ information.

Search Engine is a computer program and when you tell a search engine that you have published a new article and request to index in search engine database then Search engine crawl your page.

As I have already mention that Search Engine is a computer program and every program have some predefined logic to evaluate the things. This predefined logic help crawler to decide what is important in your article.

i.e. One logic is – All the values which are mentioned in ‘Bold’ in your page are important.

Another logic is – ‘Alt’ attribute of image included in your article is important.

Crawler catches this information and decides how valuable your article is. Now you have got the importance of SEO.

4 – Patience

All the above three points require some time to show you results. Creating one article with unique content and with all SEO techniques in it is not enough to make your blog a successful blog. It’s an ongoing process.

Creating unique content and making quality back link is an art and you will become perfect in it with the time and experience. More you follow these more you learn about it. That’s why I am saying that one should have patience in achieving results in blogging.

You must provide unique Content to your reader so that they will come again and again to visit your blog.

If you think logically about all the points, you will notice that all the four points are interlinked with each other.

In the above image I have not shown ‘Patience’ as it is not an activity. It’s an attribute which is associated with each activity.

This article is written by Sandeep Kumar. He is the Co-Founder of First Destination. He has passion about blogging and loves to share his knowledge with others using blog. If you wish to write for us, kindly check this.

3 Basic Tips To Achieve High SERP Rank

Poor ContentIn the cutthroat business that is SEO, it is infinitely important to always be on top.

Since there are a lot of competitors out there (both white, gray, and black hat SEO practitioners), every day poses a new set of challenge to ensure that your websites appear on the first page of the Search Engine Results Page or SERP, if not on the top three results. Tall order, right?

The good news is that winning the rankings game is actually very feasible. All that it takes is for you to observe some simple and time-tested SEO tricks that most successful SEO campaigns have used then and today. Here are some few good tips on how your site can achieve high SERP rank:

1. Use the right keyword

I have a lot of friends who complain about not getting the rankings that they want, despite having a lot of very well-written posts. Well, in turns out that those blog posts lack the proper or unique set of keywords that could have propelled their sites on top of the SERP. Remember that most SEO campaigns thrive on well-chosen keywords that generate traffic and effectively gets crawled by Google spiders. So if you want to be on top, get the right keywords first.

Keywords are the lifeblood of most SEO campaigns.


2. Originality is Essential

Introduce fresh, original, and well-written content as often as possible. An SEO professional’s rule of thumb is top notch content. Keep in kind that Google primarily ranks your site based on the content quality and frequency with which you update your site. Hence, make it a point to invest in good content, especially since Google Panda judges individual sites almost solely based on the content quality.

Poor content will surely drag your site’s SERP rank down, courtesy of Google Panda.


3. Launch an aggressive linkbuilding campaign

Now, of all the SEO tricks out there, linkbuilding has got to be among, if not the, most expensive ventures available to increase site traffic and SERP ranking. You could resort to guest posting, ask for exchange links, post on forums and blogs, submit articles to eZine, HubPages, and similar article submission/directory sites, or pay for the services of professional linkbuilders. Try which ones will work out for you, and which ones will not.

Linkbuilding is pure hard work, but with good results.

Remember that sites don’t reach top 1 SERP rankings overnight. Hence, be patient. Like what most successful SEO practitioners have proven for themselves, reaching the top always takes a lot of good SEO practices, and tons of hard work on the practitioner’s part. So start observing these tips and see your site’s SERP rank rise to the top!

This article is written by Ryan Cote. He is a Project Manager for Ballantine Digital, a NJ social media agency, and is responsible for overall operations and client campaigns. If you wish to write for us, kindly check this.

Page Rank Vs SERP

The much debated question is on a site without any content can get high Page Rank or not?  Amazingly, answer is yes, a blank site with no content, you can get a high Page Rank. To be able to increase the Page Rank  just have to have backlinks from high ranking.

pagerank vs serp

The Page Rank is determined by backlinks, and not by what is written on your page, or the Page Rank is determined by Google as a vote for your site. The more votes you get from sites with high Page Rank Your Page Rank will also increase. Despite that, which takes visitors to your website is good content and not Page Rank.

The SERP (Search Engine Result Page) or a page of search results is the web page that a search engine returns with the result of a search.

ALSO READ : How To Better Your Search Engine Optimization

In other words, when you search Google the term Tech News and the search result Google gives you a return of “http://news.cnet.com/” in the first position on a page with 7.42 million sites then that is the page ranking is great.

Have a higher rating on a page has nothing to do with high ranking in searches. Only a quality site with relevant content will be positioned on top of our researches.

Only quality relevant backlinks will give you a high page ranking.

So do not think that having follow a link on a site with Page Rank 6 will put your website on the first page of Google, the most that will happen is to increase Page Ranking Pank and get a few visits that will not get even 30 seconds on your site.  It does nothing for you in the search results.

Here a question arises, how do I benefit from a website with high Page Rank?

Simple, have relevant content, so you will attract high-quality sites, people tend to trust sites with high rankings, they see you as an authority site and thus attract many visitors for the quality of your site.

Conclusion

Both Page and Rating Page Rank is important, but only Rating Page takes you to the top of the SERP and bring the traffic you need for your site.

And to get a good position to make a good SEO On Page , choose and make good use of keywords and wait for the result on the SERP.

What’s your take on this? Please share it in the comments!

Why Google Has Always Loved Articles

Articles can have a tremendous impact on your search engine rankings. I have been in the SEO field for three years and I have personally seen the impact they can have on a website.

Google has always loved text rich content. In fact they cannot cannot get enough on it.  Writing articles feeds that system of gobeling up information and in turn gives you tremendous SEO benefits that can set you apart from your competition.

If you are not already doing so then you need to start if you are serious about making money online no matter what service you are offering.

Some of the articles I have wrote on Ezine, Buzzle, GoArticles, EHow, About, or Hubpages are a PR3 and are giving the sites I wrote them for tremendous power. The longer, better, and more researched my article was the better it got ranked and gained authority. I do not have any idea how the Google algorithm can tell the quality of an article but believe me when I say it can.

Why does Google love article directories so much?

Two reasons :

Google loves word based content
All these article directories have adsense on them

The big “G” feels like articles are able to fulfill too needs.  They give users the information they are looking for and they are making hundreds of millions from doing it.

Look at any article directory and you will see adsense ads on the top, right, middle, and bottom. A large portion of the people reading these articles are clicking on these ads.

The directories are making money, Google is making money, and you are getting a huge search engine benefit from producing the article in the first place.  This is one link building technique that Google not only supports but indirectly promotes.

In fact whenever possible Google will put an article from a respected directory on page one for any given search term. They make no money on commercial sites. Yet, of course, they still have to list them. But they will always try to add one or two articles in the searches if they can find a good one. These articles are going to make them money because they have adsense on them.

Knowing this should encourage you to start writing. It takes work, time, and a little research but it pays off. Your article will get indexed quickly and as long as you put a link back to your site you will get a search engine benefit.

Keep in mind several important things before you start. Failure to fully follow them will result in your website getting sandboxed or penalized for a while.

  • Vary up the anchor text (not just a little but a lot)
  • Link out to not only your homepage but sub-pages of your website
  • Make the article relevant to your website
  • Do not build a bunch of articles all at once. Start off by submitting one article a week, maybe every two weeks, if your website is new.
  • Do not submit duplicate content

Remember to make the article informative and well written. Other publishers will either link out to that article or put it on their website with a link back to your site.

I try to make all of my articles at least 400 words. 250 words are the minimum but I have found that articles that short give me very little SEO benefit.  I get a link but its not strong.

Once you start writing 400-600 word articles you will start to see the power of them.  You will be surprised to see that one article not only show up high in the SERPS but be giving your website tremendous power.

There are some websites I have gotten to page one with nothing but three articles. I wrote an Ezine, Buzzle, and Hubpage article for it and in a month it was on page one. Keep in mind these were fantastic articles and I spend several hours on them collectively. But, it worked and I by-passed reciprocals, forums, directories, and other links that would usually be needed.

So what are you waiting for?

Go to Starbucks, get a cup of black coffee, and start writing. It’s a technique I’ve used to build a large portion of my online AdSense revenue and really believe in it.  Remember that Google loves words. They eat up content and rewards websites that produce tons of it. Articles present a way for you to “feed” that system and in turn Google “feeds” you.