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4 Questions To Ask Before Choosing A Social Media Platform


Not all Social Media platforms are created equal. You do not need to be apart of every single social media platform, especially if it holds absolutely no value to you or your business.

As a social media specialist, I can’t help but jump on the next new and shiny social network, but as a business owner, I only use specific platforms which are right for the needs of my business.

Social Media Platform

A t-shirt company may want to focus on Tumblr & Facebook, while a food truck may want to focus on just Twitter, while a brew pub could focus on YouTube, Twitter & Facebook. See what I’m saying’?

Ask yourself these questions before starting up that social media platform:

1. Why? I always ask why. WHY do I need a Twitter? WHY do I need a YouTube? WHY do I need a Facebook? And in general, WHY are you thinking about setting up social media platforms? If I can’t answer WHY, then I’ll usually nix that platform or social media altogether.

2. Who & Where? Then I ask, WHO is my target audience and WHERE are they hanging out? If my target audience will appreciate my business more on YouTube, then I’ll focus there first and slowly move to other platforms. Find out where and who your target market is. You can do this by looking at where your competitors lack, listen to your potential customers, do a Google search for common questions in your industry, then solve those questions.

3. What? What am I even going to put up on said platform? Having a strategy of what exactly you’re going to post ahead of time, is extremely important. Are you just going to post blog posts? Are you going to get customer interaction by continually asking questions? Is it for debates? Posting pics? WHAT is the platform for?

4. Time? How much time do you have to devote to social media? If it’s only once a day for a few minutes, then focus on a platform that doesn’t require very much attention at first, like Twitter. I’ve realized with Twitter that it’s much easier to gain a following simply by tweeting once or twice a day. People tend to find Twitter’s a bit easier than Facebook pages.

If you don’t have the time and you don’t have the desire but you’ve been answering the questions above with ease and realize you probably need social media, if might be a good idea to hire a person or team to handle it. Or if you want to learn, hire someone to give you in-depth training.

Social media isn’t necessary for all businesses and it’s a serious commitment once started. Don’t feel peer pressured into getting a Facebook and/or Twitter. Simply having a Facebook means nothing if there’s no one there interacting. In fact, having an empty Facebook page is worse than having no Facebook page.

If it makes sense for your business, then take your time with it and make it the best social network anyone has ever seen!

This article is written by Morgan, CEO at SociableBoost, a San Antonio, TX based social media company. If you wish to write for us, kindly check this.


CEO at SociableBoost, a San Antonio, TX based social media company. We specialize in training and consulting local businesses to help them create realistic, fun and social strategies. In my free time I enjoy the outdoors and stalking social platforms/blogs.

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    • Kedy

      These are the basic questions those stuck on our mind while doing social media. For now facebook is the biggest social media site who sends targeted traffic to site but now Google + is growing up. This is more easy to get targeted traffic via social media.

      • Morgan

        It depends on your industry and your strategy to determine which social platform is right for you. Thanks for reading and commenting!

    • Rajiv

      Social media, its proper use and its effectiveness all matters.

    • sam @ goa carnival

      Nice Post,

      No doubt in that how social media sites work for us if know very well about them. You mentioned very nicely in this post we should know our goal before doing anything for online marketing.

      • Morgan

        Goals are very important for sure in any strategy, including social media. ๐Ÿ™‚ Thanks for reading and commenting!

    • Aanchal

      Nice points, don't get involved on each and every social media sites as they won't benefits you. Try to find out usuability of them according to your niche.

    • Softmace

      Myspace and Hi5 died long time ago…

    • Extreme John

      I use Twitter, Facebook, YouTube, Google + and LinkedIn for my social media marketing strategies. And now, the newest, Unthink. For me, as long as we are able to manage social media well, business can go beyond our expectations.

      • Morgan

        You're absolutely right, as long as you can manage the social networks to meet expectations, then you're doing quite well. Thanks for reading and commenting!

    • Riya

      Some people usually don't think about their goals from social media sites, they just create one as everyone is doing so. that's crazy… you should know why're doing it.

      • Morgan

        So true. It's extremely easy to just start up a social media site, but they forget that it's a public platform which will inevitably be a big part of their marketing and brand image. Thanks for reading and commenting!

    • Aarti

      Agreed, every business has its own requirements and you need to find out it first. You should you're expecting from social media sites and how you're going to get it.

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