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7 Effective Tips For Increasing Sales With Pinterest Marketing


Pinterest for MarketingPinterest is one of the fastest growing phenomena in Social Media, and is currently believed to be receiving even more unique visitors than established social networking platforms like Facebook and LinkedIn, as well as vastly out performing the surprisingly under adopted Google+. Its functionality is along the lines of a microblogging site like Tumblr, however it is more geared toward highlighting and sharing things the user has found and organizing them than to generating new content. It has rich commenting and reposing (or repinning) functionality to allow for plenty of interactivity, and as such, is full of marketing potential. Here are some tips for incorporating Pinterest into your social media promotion and sales strategies.

1. Become really familiar with Pinterest and its features, and immerse yourself in the Pintrest user experience.

While it can seem like yet another thing to update if you already use all of the other big platforms like Facebook and LinkedIn for promotion, to really get the most out of Pinterest you have to get into its internal culture, much like you have to do with Twitter. Make pinning things as much a part of your usual online habits as tweeting, and you’ll be going in the right direction. Put as much effort into making sure people see your pins as you do into getting likes for your Facebook page. Basically, learn Pintrest and adopt it as just as big a part of your strategy as the stuff you are already habitually utilizing.

2. Integrate it with your blog in every way possible.

For many businesses, especially those selling online such as ebook businesses and affiliate marketing plans, the blog is the central funnel driving potential customers into the ultimate sales process. For this reason, everything you do in social media should drive your users to your blog, and this is no different with Pintrest. Pin anything new from your blog, and use tools that allow you to do things like share Pintrest comments live on your blog too. Naturally you should also make it easy for visitors to pin your blog posts, videos and images too with a button.

3. Encourage social shares of your pins on other networks.

People browsing your pins can share them on other social networks very easily thanks to Pintrests ability to work with these platforms, so make sure you encourage your friends and fans to post your pins on Facebook, Twitter and their own blogs and Tumblrs.

4. Pin all kinds of content to establish yourself as an authority in your niche.

Don’t make your pinboards all about promoting your business or any given products – it needs to offer other useful stuff too. As such, pin all kinds of things you find interesting, especially those relevant to your industry or sales niche. This will help visitors understand what you are about and view you as a subject matter authority.

5. Tie your Pintrest account to your Twitter account.

Linking up your social media accounts is what really enhances the power of all of your efforts, but Pintrest doesn’t let you link to a Facebook business “fan page”, only to a personal account. For business, you probably won’t want this, so you want to choose the option that lets you connect the new Pintrest account to your company Twitter instead.

6. Use a guest pin board to make your Pintrest more interactive for visitors.

Create a guest pin board and allow (and encourage) people to pin their own relevant things there. If people are slow on the uptake and you aren’t getting many pins from third parties, ask for them in a more interesting way, or run a competition for best pin of the week and promote it using your Twitter and Facebook accounts too. This is a clever way to do things as it makes your visitors feel more a part of what you are doing, and also leaves a lasting display for other visitors that shows you are not just there to push products.

7. Create a question board.

Use a Pintrest board to allow people to ask you and your business about a certain topic. Offering free advice or answers can be a great way to engage with customers and potentials, and being seen as knowledgeable and helpful is always going to warm people towards you as a business.


Charles Henry works for both Copa Host and Home Host two of the leading web hosting providers in Brazil.

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    • Mike Reeson

      This article is really very helpful. Thank you. I was unsure as to how I would be able to use Pinterest to promote my blog, but it seems that it would actually be a lot easier than I had originally thought. 

    • Gautham Nekkanti

      I’ve just pinned my first board on PInterest. Hope i can replicate your success in sales

    • Dan

      I don`t have a Pinterest account…maybe I should do one. Seems like is really helpful for your sales

    • Mahesh Verma

      thanks for sharing this valuable post 🙂

    • Sam@Goa Resorts

      When you will have options like that from where you can convert good number of traffic for your site/blog then you should use it on any how. I will try to apply last one option which can give good number of traffic for our site/blog as well. 

    • Jasmine

      Good article on Pinterest. This article came just in time, as I am currently looking for ways to drive more traffic to my website through Pinterest.
      Your website, Copahost looks good!

    • Avi Jit (@skyhitblog)

      Nice tips with new content. I too think that integrating pinterest buttons in our blog and pinning like an authority site works great:)

    • abhishek

      I have never thought of using pinterest as a effective way as a source of income,after reading your article i am surely going to try out your tips that you have stated.

    • Rani

      Well, Charles, agreed with your article. i am using pinterest and its very quick and fast media to promote web/blog.Mostly i log on to there with my twitter account. but i was never thought about guest board and question board. it’s looking interesting.
      Thanks for the tips.

    • Khaja moin

      Sharing others pin more than ours will be one of the effective strategies of get max out of Pinterest!

    • Puneet

      Pinterest is great but as other social media sites. It also needs time. you have to spend a lot of time to perform better here.

    • Bharat

      Some refreshing and unique tips are posted. Heard that pinterest in now blocking affiliate links and a few 3rd party URL shorteners, is that true ?

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