What is bad SEO tricks and why it matters?
Well, a greatly written blog does not mean anything if no one knows of your existence. That’s the reason why bloggers had been trying to figure out ways to get to the top of the search engine results, ever since the early days when search engines were first introduced. Being at the top usually guarantees more traffic to the blog. This is the essence of SEO (Search Engine Optimization).
Today, there are tons of tips easily available on how to improve your SEO.
However, in this article, rather than tell you what you should be doing, let’s take a candid look at what you should NOT be doing. Yes, there are unethical tricks that some bloggers use to try to increase their sites’ ranking. You should avoid them. Well, at least you should, if you intend to stay around longer on cyberspace! Here are some of them.
Search engines conduct searches based on keywords requested by users and attempt to match them with appropriate sites. This led to “keywords stuffing” by bloggers.
This technique used to be a very popular technique many years ago. The idea is to get as many keywords, albeit some being unrelated, stuffed into the post. Other ways include camouflaging keywords in the same color as the sites’ background as well as reducing the font size to very small.
This trick will eventually be caught by search engines’ bots and the site removed from the index.
What you should do: Don’t stuff, just sprinkle your keywords and make sure they make sense.
Another sneaky trick some webmasters used was to show separate content to the search engines crawlers and to the site’s visitors. It was meant to increase the site’s ranking through usage of targeted keywords and then misled search users to click on their link.
It would probably work in the beginning but do be warned that search engines are pretty smart these days and will detect it sooner or later and ban the site.
What you should do: Create quality posts with well-researched information. Earn your visitors’ respect and don’t destroy your hard work by being impatient!
Was popular and still is. Many are still buying links from high traffic sites to improve their own sites’ ranking. There’s lots of debate about whether this is right or wrong but let’s leave that to another post.
Instead, let’s look at what search engines would do if they detected this method on your site. They would not take it into consideration when calculating the ranking. It has been reported that they have even banned sites because of this. Though not all are being caught but it pays not to take the risk.
What you should do: Put your money into other more effective Marketing Strategies.
Right, this last one is not exactly deceiving. When I started Blogging many many years ago, it was THE thing to do. I put your link on your site and you put mine on yours. I did find it somewhat phony especially when I didn’t quite fancy that blog. But it did work in terms of SEO.
Today, this is not so effective anymore in raising your page ranking. Search engines just don’t take much note of it in their search algorithms, and if done too much they will de-index your page!
What you should do: You can still link to other sites. But now, do link to those that are relevant to your topic or business and if you think your readers would benefit from them too eg a reliable source of information. If you could get another credible site to link yours without you needing to link them back, that’ll would be absolutely great!
SEO these days are more about creating a more informative and relevant surfing experience for your readers. So don’t play dirty.
As a powerful Jedi Master once advised “This is a dangerous time for you, when you will be tempted by the Dark Side…” OK, this may be overly dramatic but you get what I mean. Avoid bad SEO practices and say no to black hats techniques. You may find that the journey is slightly longer to get to the top (of search results) BUT you will definitely find yourself staying at the top longer.