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3 Simple Tips To Boost Local Business Email Subscriptions

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email subscriptions local businessProviding sales related content via email can be a significant piece of a Local Business’ marketing plan, and if it is done right, it can also be a very effective practice. However, in order for email to be a productive means of reaching customers, the email addresses must be valid and the owners of those addresses need to be engaged with the content that is sent. With some with thoughtful planning and implementation, local businesses can grow their email subscriptions and enhance current marketing efforts. Here’s how.

1. Be Clear With Content

It’s important for local businesses to be clear with potential email subscribers about type of content they are offering when subscribers sign up. Is the content your local business provides largely a digest of recent blog posts, do you provide email subscriber only offers, or a newsletter? Often email content which is new and fresh or at least different from what is posted on your blog will garner more attention than a repeat of what is already on the local business’ site. This type of content typically offers potential subscribers more reason to sign up for a businesses’ email. Finally, it’s often helpful to think about what it might take for you to sign up for an email from a business. With flooded email boxes, it often needs to be something special and worthy of a potential customer’s scarce time.

2. Give something away for free

Competition is fierce and today’s marketplace. Often one way to get loyal followers is to let your potential customers try out a product or service. Often it takes a significant reason for a potential customer to give you his/her email address. Something desirable for free is often that reason. Therefore, consider creating a tutorial to share knowledge, offer a business seminar, or provide a product. Of course, not only are you looking for an opportunity for your local business to gain email addresses for its marketing database, but also to market complimentary services along with your free offer. Make it as easy as possible for satisfied “customers” of your free service/product to purchase additional items. Also, ensure your local business is prepared for a significant response to your offer; there’s nothing like being unable to follow through on an offer to create a bad impression with potential customers.

3. Multiple Locations

Provide multiple locations for your local business website/blog readers to sign up for your email list. A visitor may only review a specific page or spend just a few minutes on your site. Therefore, it’s important to ensure you make your sign up form easy to find and quick to fill out. Consider creating different types of forms with varying amounts of information about why the individual should sign up for your email. Over time, you will likely learn what sign up forms and most effective for your customer base and hone the placement and content of these forms.

This article is written by Chris. He writes from real world experience building businesses and closing sales. His company Surefire Social specializes in local business marketing. If you wish to write for HBB, kindly check this.


By

For nearly three decades, Chris Marentis, Founder and CEO of local internet marketing company Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL's Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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    18 Comments

    • Blogging Hits

      I have just one bog for now Lisa. I have been blogging for 5 months now and don’t think I can already handle more than 1 but I hope to when I finally become full time blogger 😉

    • sofiya

      Hi Chris
      Thank you for those tips! I was looking for other methods to get people to subscribe or connect with my blog. I tried a tactic by using the wp-greet box plugin which is at the top of every post. It booseted my feeds for a while but it has somewhat died now. Deffs going to be trying a few of these!

    • Santosh@travelbuzzpro

      Great post. It’s nice tips about “Use Email to Boost Sales” I try to use this all things practically at the time of email marketing. This is nice image used by you.

    • christina

      “Technology is your friend.” Love it! Small businesses have got to be pretty savvy when it comes to social marketing. It is always changing and evolving. I have found much help in the book, ” Leverage Social Networks to Drive Business Results” by author Lisa Anderson

    • Clarkmartin

      I think this is a good guide for those searching their own company name or URL. So I agree. The Places advice offered in this article is terrible and will set businesses’ visibility back up to a year if followed as described.

    • CBhushna

      Giving abroad something chargeless or alms abatement coupons will absolutely work. Thanks for these abundant tips.

    • devi07

      hello, I heard that if I send email news letter to my subscribers it will get spammed. Is it true. How could I promote myself in the city. I have bulk emails can I send email news letters to all of my subscribers. let me know that clearly. 

    • neha

      Great post! Really i impressed with this post and i appreciate.Nowadays Competition is going to Tuff.  You have really layed out your point in great details. It is great way indeed.It is also increase the Sites traffic.Well thanks for sharing this post. 

    • Erica Williams

      Indeed email marketing is an effective way of advertising and marketing your product/business but before sending mails you should be assure that you are not spamming as it will be only waste of time, send it to the relevant people in appropriate locations, once you are done keep engaged with them.

    • Khaja moin@Blogging tips

      Offering some free gifts can do magic on business blogs.

    • Ajay

      I consider giving way something to increase my E-mail subscriptions. It is a great way indeed. It also increases the site’s traffic.
      Thanks for sharing.
       

    • Becca

      That is an awesome post. You have really layed out your points in great detail. Very easy to follow with good content. We should take get hold of this post, read and impliment the points outlined.

    • Zainil

      Free stuffs help a lot to promote the blog… I have personally witnessed it! 🙂 Even the bounce rate on the “free” post is good!

      Great Post!

    • Sam@Goa Resorts

      Now-a-days competition is going on very high level and no doubt in that it hurts many but it gives also benefits to many those kind of persons which are really earning good money in this era who applied these rules on their online business.

    • hrmehrotra

      hey chris nice tips dude………if you are giving something for free then your business surely boost

    • Rahul Kashyap

      thanks for this sharing this post. me agree with you that content writing is very important for email subscription

    • Bharat

      Giving away something free or offering discount coupons will surely work. Thanks for these great tips.

    • Avi Jit (@skyhitblog)

      Very cool points.. I really think that giving away something for free works great… 🙂

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