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5 Most Valuable Advantages of Viral Marketing


Viral Marketing ProsBest way to define viral marketing is to call it word of mouth advertising that involves the efforts of your audiences. This kind of advertising spreads your message to the masses as well as helps you gain authority. You can check out the FREE eBooks Regarding Viral Marketing to be more comfortable.

It has worked miraculously well for thousands of marketers in improving the growth and success of their online businesses. It helps in getting tremendous exposure, visibility, and better traffic conclusively getting your increased sales revenue.

Here are some of the most valuable advantages of viral marketing you might be looking for.

1. An Enhanced Customer List

If you think what help does a customer list do, you need to know that a customer list plays an important role in your online marketing quite in the same way as it does in the off line marketing. Suppose you sell ice-creams, won’t you expect your already existing customers to show more interest in your newly introduced flavors over the new customers?

It is not just the quantity but also the quality of your customers that decides your business. Every loyal customer you gain adds to your customer list and viral marketing works quite well in enhancing this list of yours.

Suppose you have a customer A who is totally satisfied with your products, he introduces your name to his friend B who turns into your new customer, now he too finds your stuffs good and introduces them to a third friend say C. So, now from your older customer A, you have gained B, C and if this process goes on you’ll surely have really large list. This is what a word of mouth recommendation does.

2. Remarkable Growth in Comparatively Lesser Time

Did it ever occur to you why is viral marketing called viral by the way?  Well, you can say it has virus like characteristics – i.e. it develops in almost geometric progressively. You can also say that it is kind of contagious! And once it hits a group of people, it soon gets spread everywhere and this also affects your sales and profit. As a viral disease has amazing potential engulfing masses so has it, so you can expect huge traffic to your site and more clicks and conversion.

3. You Gain More Credibility

As it essentially works on personal recommendations, with time when you are known to lots of new people because of being recommended by their friends and network, your credibility is increased among your audiences. Also, you are being recommended and shared by masses, you get greater noise, and there’s a remarkable buzz about your products among the masses. It works like the links of a chain, i.e. one event leading to another and all finally getting you more credibility. You get higher traffic and better comments that works for your business on a positive note.

4. Better visibility

So your stuffs are being recommended, shared, commented upon, and discussed among your audiences, this creates a really better buzz which leads to greater visibility.

5. Cuts your Promotional Costs

Though this won’t happen at the very beginning, but with time it will cut down your promotional costs as you already get enough visibility and buzz around the internet, so you don’t need to spend extra amount for promoting your site.  It is indeed a great way to lower down your advertising expenses as enough advertising is done without spending a buck by being recommended by your existing audiences. There are many other advantages of viral marketing, the above mentioned ones are just a few of them.

This article is written by Sunny Makkar. He is from SEOCommunity which provides a platform to all Indian SEO Professionals, Webmasters, Bloggers and Internet Marketers. If you wish to write for us, kindly check this.

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    • Coders Guide

      Nice list.. the only most important advantage it gives is the clear visibility…

    • Christina Warren

      The article on Advantages of viral marketing was rather brief and informative.As a suggestion it would be great to have examples of implementation of viral marketing.I am new to this sort of marketing ,so an example would broaden my knowledge about Viral marketing.

    • Kavya Hari

      From here, there are some valuable advantages of viral marketing information on here. Better visibility should be most important factors on here 🙂 Thanks a lot for sharing your post on here 🙂

    • Abhishek

      These are some real good points.Viral marketing is a good way to get attention to a product or service.

    • Grace

      Thanks for sharing this info. I am glad I am here to read this.

    • Phanindra

      Good points sunny.

      As you have mentioned in your 1st example , if the quality of service or product is effective, then its just a pull off. In my case, when I first joined Hostgator, I liked their Customer Service as they couldn respond back very quickly and it indeed created an impression upon me.

      That positive attitude from them had made me guiding several people to hostgator who didn;t know where to start their websites.

    • Ifham khan

      All points are good and really happy people from big places coming on HBB to share their Ideas. You rockkk Pradeep 😛

    • Aarti

      Yeah, That's why marketers are so keen to make their product or service viral.

      • Jasmine

        Me too! However, it's definitely not easy… you need a really good and unique product to stand a chance. And somehow the timing must be right too!

    • Raj

      The main ingredient of viral marketing is having an awesome product. If I eat a great ice cream somewhere, I will definitely tell my friends about it. Of course, this needs no prodding from the Ice cream shop owner. It just happens naturally. But if I don't like an ice cream somewhere, I still tell my friends about it. I guess its reverse-viral-marketing, but it happens!

      • Aaron

        Agreed with point, It means you need to have qulity product, service or content that you wish to make viral…… only then it's possible. You can't make everything viral.

        • Shanker Bakshi @Net Profit Mantra

          But I still wonder, sometime people have such a strong viral marketing team that they can sell almost anything, no matter how good or how bad it is.

          • Raj

            @Shanker: Even if people have a strong viral marketing team, they can sell bad products only on a short term. On a relatively longer term, people will come to know about it (negative reviews start cropping up everywhere, word of mouth, etc)

      • Jasmine

        Perhaps reverse viral marketing happens more frequently, because most people like to find out bad things about other people. Haha, right or not? Haha…

        • Shanker Bakshi @Net Profit Mantra

          I tested it on affiliate product review post, and i can say it works. People are always curious to know if there is anything bad has been quoted about the product.

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