Best way to define viral marketing is to call it word of mouth advertising that involves the efforts of your audiences. This kind of advertising spreads your message to the masses as well as helps you gain authority. You can check out the FREE eBooks Regarding Viral Marketing to be more comfortable.
It has worked miraculously well for thousands of marketers in improving the growth and success of their online businesses. It helps in getting tremendous exposure, visibility, and better traffic conclusively getting your increased sales revenue.
Here are some of the most valuable advantages of viral marketing you might be looking for.
1. An Enhanced Customer List
If you think what help does a customer list do, you need to know that a customer list plays an important role in your online marketing quite in the same way as it does in the off line marketing. Suppose you sell ice-creams, won’t you expect your already existing customers to show more interest in your newly introduced flavors over the new customers?
It is not just the quantity but also the quality of your customers that decides your business. Every loyal customer you gain adds to your customer list and viral marketing works quite well in enhancing this list of yours.
Suppose you have a customer A who is totally satisfied with your products, he introduces your name to his friend B who turns into your new customer, now he too finds your stuffs good and introduces them to a third friend say C. So, now from your older customer A, you have gained B, C and if this process goes on you’ll surely have really large list. This is what a word of mouth recommendation does.
2. Remarkable Growth in Comparatively Lesser Time
Did it ever occur to you why is viral marketing called viral by the way? Well, you can say it has virus like characteristics – i.e. it develops in almost geometric progressively. You can also say that it is kind of contagious! And once it hits a group of people, it soon gets spread everywhere and this also affects your sales and profit. As a viral disease has amazing potential engulfing masses so has it, so you can expect huge traffic to your site and more clicks and conversion.
3. You Gain More Credibility
As it essentially works on personal recommendations, with time when you are known to lots of new people because of being recommended by their friends and network, your credibility is increased among your audiences. Also, you are being recommended and shared by masses, you get greater noise, and there’s a remarkable buzz about your products among the masses. It works like the links of a chain, i.e. one event leading to another and all finally getting you more credibility. You get higher traffic and better comments that works for your business on a positive note.
4. Better visibility
So your stuffs are being recommended, shared, commented upon, and discussed among your audiences, this creates a really better buzz which leads to greater visibility.
5. Cuts your Promotional Costs
Though this won’t happen at the very beginning, but with time it will cut down your promotional costs as you already get enough visibility and buzz around the internet, so you don’t need to spend extra amount for promoting your site. It is indeed a great way to lower down your advertising expenses as enough advertising is done without spending a buck by being recommended by your existing audiences. There are many other advantages of viral marketing, the above mentioned ones are just a few of them.
This article is written by Sunny Makkar. He is from SEOCommunity which provides a platform to all Indian SEO Professionals, Webmasters, Bloggers and Internet Marketers. If you wish to write for us, kindly check this.