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Valuing Prospects Through Email Marketing

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Email MarketingIn as much as one would like to make a customer out of every person who enters your store, that’s simply not possible. And especially since most businesses now have a website, a prospect can browse through the company website and then leave in just a few seconds. A wise small business owner understands the value of not just a customer but also a prospect. This realization is the wisdom behind email marketing. With the help of this unique marketing strategy, businesses can keep in touch with prospects and motivate them to make a purchase.

Since, they are already looking around then they these prospects must be interested in a product or service. With the assumption that these prospects have the willingness to make a purchase, the dilemma that a business owner now face is how to get these individuals’ email addresses. But with the right invitation and a strategic marketing plan, that should not be a problem. Here are a few things to consider.

Stick To The Pros

Simplicity is the key to managing a whole list of tasks without feeling burned out or overly exhausted. Unless you have the luxury of time to do things manually, then its best that you seek out the help of a professional online email marketing service that will provide not just the tools but also assistance to make seemingly complicated tasks more manageable. Options are available depending on the size of the company.

Be Compelling

In order to get more individuals to give out their email addresses, one must provide a compelling enough reason for why one should join your email list. Spell out things to your visitors. Tell them what’s in it for them if they join your mailing list, something fun like a top ten list will easily capture any average website visitor’s attention. What is important is to keep things interesting and fresh.

Don’t Count Out Coupons or Freebies

One easy way to get prospective buyers to sign up to your email list is to offer them coupons that they can use during their first purchase or maybe even freebies. The added advantage to going this route is that your prospects will have to visit your brick-and-mortar store eventually to redeem their coupons or freebies. And once they are in your shop, they’ll be able to look around and you’ll have a greater chance to talk them into buying any of your products.

This article is written by Chris Marentis. He writes from experience about lead generation, closing the sale and leveraging social media. If you wish to write for us, kindly check this.


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For nearly three decades, Chris Marentis, Founder and CEO of local internet marketing company Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL's Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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    13 Comments

    • DayJobNuker

      Email marketing is something I have never tried. Everyone recommends building a list but I just can't get around to doing it.

    • Kristina L.@Diskeeper Coupon Code

      Hi, Chris,
      excellent view on e-mail marketing! I appreciate the idea of making the prospects on the mail marketing list in order to build relationships more easily. It's something that should most likely work out and be appreciated. Thanks again!I needed this tip.

    • Satish

      Professional article 🙂 I hope i would maintain pro email marketing.

    • Kavya Hari

      It has a lot of advantages in the email marketing. And, it's really worthy part in it 🙂

    • MainStreetHost

      Great post. More people need to be aware of how effective email marketing can be.

    • Swamykant

      Hi Chris

      Cool advice. Excellent post 🙂

    • Usman

      I think offering free bies can help build up the list.

    • Chris Marentis

      The long term advantage of getting a prospect on your email marketing list is the probability of building a relationship.

    • TrafficColeman

      The power of email marketing allows you to make all type of decisions. This helps you to target people in a way that you can get response.

      "Black Seo Guy "Signing Off"

    • Riya @ Couponseasy

      Hi Chris,

      Nice Email Marketing article, actually currently I'm working on this strategy and looking for some good ideas to make solid strategy for solid conversion. These tips certainly going to help me.

    • Jane

      Great advice! E-newsletters work really well when trying to keep your customers informed of what's going on with your business. But they can also be useful for nonprofit groups as well. You can keep members and especially alumni informed of what's going on within the organization and get everyone excited to pitch in. It goes a long way to spreading the word about a cause and encourage donations people to volunteer.

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