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5 SEO Mistakes To Be Careful Of

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SEO MistakesWhen I first started building websites of my own many moons ago, I read almost everything I could lay my hands on about Search Engine Optimization (SEO). I could foresee the importance of search engines then and wanted to be ahead of competition. Soon, I knew by heart the methods needed to improve my websites’ search engine rankings by leaps and bounds, or so I thought.

Unfortunately, not all my websites were able to achieve great SEO as well as I had desired. Some websites were ranked pretty high and were sitting on the first page of search engine results for years; while others did not even make it to page two. Looking back, I saw that I had committed countless mistakes in my quest to SEO my websites. And through the years, I had learned from my mistakes and had managed to put these websites back on track, though it did take some time. Today, I have put together a list of 5 common SEO mistakes to be careful of, that I would be sharing with you, so you don’t have to learn it the hard way like I did.

Mistake #1: Wrong Keywords

Choosing the appropriate keywords is the most important part of the SEO process and yet the most common SEO mistake ever. Most webmasters, regardless of beginners or experts, commit the crime of applying keywords that THEY think best suit the website, instead of what keywords the search engine users pick to look for information offered by these websites. Most of them failed to realize that their keywords are not necessarily the ones that their targeted readers choose to search with. So do ensure that you do keywords research first and one way of doing so is through Google’s free Google Keyword Tool.

A tip here is to concentrate on keywords that have lesser competition and higher monthly searches. This way, you get less competitive sites but comparatively higher traffic, thus elevating your chances of ranking high in the results page.

Mistake #2: Keywords Saturation

I’m sure you have come across some sites which seemed to be saturated with the same keywords. Some webmasters believe that by stuffing the website with the keywords over and over again, the search engines would be able to detect them better. While this may hold some truth few years ago, it is not the case these days. In fact, most popular search engines today would penalize websites that have excessive keywords and poor content.

Regardless of whether it was done intentionally or unintentionally, cramming keywords in the websites or articles should be avoided. Do ensure that you produce quality articles and not quantity keywords only!

Mistake #3: Duplicating Content

Seen an article in another website and think that it’s so well written that you are tempted to just “borrow” it for your website? Don’t even think about it. Not only would search engines drop your site from being indexed but you would also be committing the ultimate crime in writing i.e. plagiarism. It is not worth the trouble.
You may be able to get away with it once or twice but what happens after that? You have to think long term and you definitely have to put in the effort.

It is not easy to come up with quality articles and sometimes you may encountered writer’s block but do persevere through it and your readers will come to appreciate it. So will the search engines.

Mistake #4: Not Doing Any Site-keeping

Like housekeeping, you have to consistently monitor and manage your website’s SEO progress. This is because search engines are changing their algorithms every so often and in order to maintain your high ranking, you would need to constantly put in SEO efforts besides updating your websites.

Mistake #5: Using Black Hat Techniques

Most people are tempted by the less-effort and quick-result offered by black hat SEO techniques like invisible text, doorway pages and overstuffed unrelated keywords. These are short-term and therefore, should be avoided. Bear in mind that search engines are improving their techniques too and will heavily penalize websites found to be using black hat techniques. Do not every use any black hat SEO techniques!

While many knew about the importance of SEO in generating traffic to a website, not many would take the trouble to SEO their websites. But if you are serious about internet marketing, I suggest that you put in the effort to learn more about SEO as well as the above list of mistakes to be careful of. Armed with this knowledge, you would be able to build a great SEO strategy and with some patience and effort, your website would soon be ranking high in search engines results.


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By

Jasmine is an experienced web consultant at 100WebHosting.com. She is the chief editor at Best Web Host – a web hosting review and resources website. Her favorite web host is iPage, check out her iPage Review to find out why. For web hosting deals, make sure you check out the website for top 10 web hosting companies.

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    39 Comments

    • Prithvi

      Excluding Google adsense in Site , Can We use Black Hat Techniques for SEO

    • VITAL BGS

      I would agree that no matter how expert we are on SEO, there will always come a time that we commit these mistakes especially with all these sudden changes made by Google. Nevertheless, avoiding these mistakes can free us from Google penalty.

      By the way, we also need to get rid of the meta keyword tags and descriptions, non-unique title tags and the broken links. Although accumulating broken links is normal but it’s still best to get rid of them in a timely manner as these can downgrade your site’s ranking. Hope this helps.

    • Liz @Vietnam Tours

      I used to suffer terrible duplicated content with my site. The reason was that the technical man did not make www site redirect to non-www site. As the result, I got hundreds of duplicated pages. After fixing the issue, my duplicated content pages nearly went away.
      Terrible mistakes. Very nice post.

    • Rohit kabdwal

      one que HBB.., my website traffic is good but the Alexa rank is constantantly decreasing. plz tell me is there anything I can do about it.

    • tech2fetch

      can you explain how black hat SEO techniques made a wrong impression to search engines ?

    • Imran Soudagar

      Thanks for sharing the useful information. I will make sure not to commit these mistakes. Thank you.

    • Matt

      I'd like to add that many of us overlook a good URL and we don't really see how relevant a URL is. There are a lot of SOPs in SEO that we need to consider though.

    • Rahul Tilloo

      Keyword Research is really important. You missed competitive research its also important.

      • Jasmine

        Very true, but due to limited space and time, I can only cover so much in this article. I am only providing some general tips, perhaps at a latter time in another post, we can talk specifically about keyword research.

        Of course, you can also contribute an article on that topic… would definitely like to hear your views.

    • Kasey Pikey

      The first link Google counts to the home page from this page is "Home"

    • Ira Fabre

      This would be only Bing optimized tips ….?

    • Yousuf Khan Jee

      Can you tell the recommended density of keywords? Currently it's 7-8% on my blog!

    • Itender Rawat

      Yeah these are good tips to remember…I am following these tips……Let see how things goes on…!! I am new to blogging…!

    • Brian Kinkade

      We should pay heed to all these mistakes and learn from these mistakes so that we can prevent ourselves from making mistakes. SEO is a very broad subject and any one running online business should know the pros and cons.

    • junaid @ Technology Blog

      All the point are awesome as we make such mistakes and the biggest one is the duplicate content which is a disaster for seo.

    • sandeep Kumar

      Hey Jasmine….
      Congr8s for such a nice informative article….
      Great SEO Tips

    • Kiran

      #4 sounds most important to me!
      It's a periodic task that every webmaster must do, like taking backups!

      Just Few Improvements, Each Time!

    • Kavya Hari

      Initially, have to avoid duplicate content because its the major mistakes in the SEO part. Those data will be more helpful to all the SEO on here. Thanks a lot for given up here 🙂

    • Ifham khan

      Duplicating content is really worst thing in seo.

    • sam @ goa carnival

      Hi Jasmine,

      You shared good info for how we can get success in our profile of SEO all points are very nice but i like most #1 point this is very true if we will choose wrong keyword then how we will get good PR for our site so if we want to build a strong building for lifelong then we need to create strong base for that.

    • Chandan

      The main and most important thing is keyword research and choosing the right keyword, if you make mistake on choosing good keyword that means high search volume with low competitive keyword, then all other SEO effort are useless.

    • Eapen@internetmarketingtips

      Nice tips Jasmine. I feel out of all the points that you discussed, the most dangerous ones are plagiarism and black hat seo techniques. Good work !

    • Jerrick @ Singapore Web Hosting

      Will i face the duplicate content issues if 3 different domain but showing the content just the site is targeted different market? is it better that the content not to be same ?

    • Alicia

      You have shared some great tips on SEO mistakes which are so common, that most of us might commit when we are writing for our blogs. Hmm… we really need to be careful not to put too many keywords in our articles, and worse still is to use the wrong keywords! Haha… good sharing!

    • Heromind

      very nice and informative post 🙂

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