PPC vs Organic SEO: What Should You Choose?

PPC Vs SEOPPC stands for Pay Per Click. It is a method of online advertising that is done through an affiliate network. The idea is that you create an advert and submit it to an affiliate network. They will display your advert on websites and search engine results pages. With PPC you do not pay to have your advert run, but you do pay if a user clicks on one of them. Organic SEO relates (in most cases) to your website. You have to optimize your site so that the search engines will show it on their search engine results.

If your website’s SEO is good then your website will be ranked higher on the search engine results pages. This is known as organic SEO, because your website rises up through the search engine results pages on its own, without any forcing from your end. If you were to pay to have your website rank higher on the search engine results, then that would not be organic, and therefore your SEO for that would not have been organic SEO. This article deals with the keywords that make up PPC and organic SEO.

Three Choices

You have three decisions; you can pick one, the other, or both. This article will help you decide which path to take. As a rule however, if you have the chance to start a PPC campaign then you really should. This article deals with PPC SEO, which are the keywords and rules relating to PPC. However, if you have the budget to start a PPC campaign then you should do it and refine it so that it makes you money. This article is not about PPC specifically, but is about where you should put your keywords for the best SEO. This article discusses whether you should cram all of your best keywords into your website (Organic SEO), whether you should cram all of your keywords into your online advertising (PPC) or both.

You come up with your best keywords…where do you put them

Keyword research involves finding out what people are going to type into the search engine. Your goal is to find out what your target consumer is likely to type into the search engines. It is not as difficult as it sound, and you do not need to be a mind reader. For example if you lawn fertilizer then you can guess that people are going to type the words “lawn fertilizer” into the search engines. You can also assume they are not going to type, “Damp proofing my flat” into the search engine. It is your job to come up with a list of keywords, and decide if you should put those keywords into your PPC campaign or your website.


If you put your keywords into your PPC campaign, and into your website, they may fight it out on the search engines results pages. If you put all of your best keywords into your PPC campaign then you stand a better chance of being seen by a lot of people. It will cost you more money that putting them into the website, but there is a higher chance that your website will be seen when using a PPC campaign. You could use the website to host long-tailed keywords, so that your website would still rank near the top for lesser-used keywords.

Organic SEO

Putting your best keywords into the website is going to save you a lot more money. You will however have a lot more competition, and there is a good chance that you will never reach the first page on any of your keywords. It is however cheaper because organic traffic from search engines is free. You could also put your long tailed and less applicable keywords into the PPC campaign. It would not get many clicks, but the clicks it does get would be very low priced (which is good for saving money on the advertising budget).


Once clever thing to do is to put some good keywords into your website, but put the difficult ones in your PPC campaign. Some keywords or key terms are hard to put into a website’s content because they are grammatically incorrect, spelt incorrectly, or awkwardly phrased. They are still good keywords however, so you could put them into the PPC campaign. In the PPC campaign–those awkward words would not be seen, and so would have no negative affect–whilst still drawing traffic.


This article is written by Sonia Jackson. She is from www.royal-essays.com. If you wish to write for HBB, kindly check this.

21 thoughts on “PPC vs Organic SEO: What Should You Choose?”

  1. Both have their own importance and usage, SEO is for long-term benefits and PPC is for short-term benefits but the purpose is same that to get business on website. I will say every online business need SEO as well as PPC to get good response from search engine.

  2. Going for organic SEO is always better than PPC . the money you are thinking to spend on on PpC can give more traffic than PPC If you use that to organic SEO

  3. Good overview — I think it’s often best to use a mix of both SEO and CPC, but you’re right to say CPC is particularly useful for keywords that are far too difficult to rank in quickly with SEO.

  4. Hi,
    Thanks for your beautiful share.I think it would be very wise decisions to go for both Organic SEO and PPC SEO. Trying to reach the search engines top page from both the process will be good to rank top.

  5. SEO is a long term solution that last in the search engine & on another site PPC is more an ad hot advertising during product launch. It costs too but some people say “Both work well for your business”

  6. it’s very nice post and very nice comparison between PPC and organic SEO very well.. I think organic SEO traffic is good Organic traffic is the best way to get traffic to your website.

  7. both has their own pit-falls and application, if you want to market your product quickly; SEO wont work. You must have to go for paid marketing. If you are having good profit margin on your products, PPC can be best option.

    As far as SEO is concern, it is best for long term marketing as once the rankings is achieved, you wont have to pay for clicks. You just need to focus on sustaining those ranks !!

  8. Hi
    PPC marketing always give a business the competitive edge. This is really great article to different between PPC vs Organic SEO.

  9. Organic traffic is the best way to get traffic to your website.You have shared a good post, learned a lot from this post.

  10. This post outlines the difference between PPC and organic SEO very well. I wasn’t actually entirely sure before reading this, what the difference was between the two. I am definitely going to look into PPC a bit more now, and what it will take to focus on SEO AND PPC.

  11. Organic traffic is the best way to get traffic to your website. Although it may take some time for a new website to start receiving a lot of organic traffic. PPC is good when you are starting out and you have high converting landing pages.

    Nice post.


  12. We give much focus on organic SEO terms rather than PPC. However it is also good way to get fair traffic.


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