PPC vs Organic SEO: What Should You Choose?

PPC Vs SEOPPC stands for Pay Per Click. It is a method of online advertising that is done through an affiliate network. The idea is that you create an advert and submit it to an affiliate network. They will display your advert on websites and search engine results pages. With PPC you do not pay to have your advert run, but you do pay if a user clicks on one of them. Organic SEO relates (in most cases) to your website. You have to optimize your site so that the search engines will show it on their search engine results.

If your website’s SEO is good then your website will be ranked higher on the search engine results pages. This is known as organic SEO, because your website rises up through the search engine results pages on its own, without any forcing from your end. If you were to pay to have your website rank higher on the search engine results, then that would not be organic, and therefore your SEO for that would not have been organic SEO. This article deals with the keywords that make up PPC and organic SEO.

Three Choices

You have three decisions; you can pick one, the other, or both. This article will help you decide which path to take. As a rule however, if you have the chance to start a PPC campaign then you really should. This article deals with PPC SEO, which are the keywords and rules relating to PPC. However, if you have the budget to start a PPC campaign then you should do it and refine it so that it makes you money. This article is not about PPC specifically, but is about where you should put your keywords for the best SEO. This article discusses whether you should cram all of your best keywords into your website (Organic SEO), whether you should cram all of your keywords into your online advertising (PPC) or both.

You come up with your best keywords…where do you put them

Keyword research involves finding out what people are going to type into the search engine. Your goal is to find out what your target consumer is likely to type into the search engines. It is not as difficult as it sound, and you do not need to be a mind reader. For example if you lawn fertilizer then you can guess that people are going to type the words “lawn fertilizer” into the search engines. You can also assume they are not going to type, “Damp proofing my flat” into the search engine. It is your job to come up with a list of keywords, and decide if you should put those keywords into your PPC campaign or your website.

PPC SEO

If you put your keywords into your PPC campaign, and into your website, they may fight it out on the search engines results pages. If you put all of your best keywords into your PPC campaign then you stand a better chance of being seen by a lot of people. It will cost you more money that putting them into the website, but there is a higher chance that your website will be seen when using a PPC campaign. You could use the website to host long-tailed keywords, so that your website would still rank near the top for lesser-used keywords.

Organic SEO

Putting your best keywords into the website is going to save you a lot more money. You will however have a lot more competition, and there is a good chance that you will never reach the first page on any of your keywords. It is however cheaper because organic traffic from search engines is free. You could also put your long tailed and less applicable keywords into the PPC campaign. It would not get many clicks, but the clicks it does get would be very low priced (which is good for saving money on the advertising budget).

Both

Once clever thing to do is to put some good keywords into your website, but put the difficult ones in your PPC campaign. Some keywords or key terms are hard to put into a website’s content because they are grammatically incorrect, spelt incorrectly, or awkwardly phrased. They are still good keywords however, so you could put them into the PPC campaign. In the PPC campaign–those awkward words would not be seen, and so would have no negative affect–whilst still drawing traffic.

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This article is written by Sonia Jackson. She is from www.royal-essays.com. If you wish to write for HBB, kindly check this.

Optimize Your Blog For Visitors In A Short Time

optimise blog short timeYou can achieve the purpose of why your blog is created if you optimize it for visitors. For the fact that all blogs are created because of visitors, it is very important to do everything possible to make them happy and willing to come back to your site anytime.

Remember that your blog isn’t just a custom essay that you can write once and forget forever after getting some mark. You should take care about your blog and make it interesting for your readers.

There are diverse ways to optimize your blog for visitors in a short time. Highlighted below are some of the ways to optimize your blog for visitors in a short time.

1. Selecting the Appropriate Domain Name and Niche

Choosing the right domain and niche is one way to optimize your blog for visitors in a short time. Make sure that the domain name is short and includes some related keywords once you have decided on a particular niche for your blog. This is to make the name of your blog easy for your visitors to remember when they leave your site.

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2. Make Use of Google Webmaster Tools

The purpose of using Google Webmaster tool is to get your blog indexed in a short time and in a comprehensive way. However, it is the Google Webmaster tools that assist you in submitting the map of your blog to search engines. Google Webmaster tools offer information concerning the performance of your blog in order for you to take necessary steps to increase visibility.

3. Make Your Code W3C Compliant

Another way to optimize your blog for visitors in a short time is to make it W3C compliant.  As a matter of fact, use the W3C markup validation to confirm your mistakes even though few insignificant errors may be acceptable but if the errors are so many, you may need a developer’s assistance to make the required rectification.

On the other hand, you must code your blog correctly as poorly coded blog can prevent search engine crawlers from indexing your blog successfully. This is the precise reason why the code of your blog should be W3C compliant.

4. Optimize Your Blog Past Post Titles

You want a catchy title, particularly when you publish a new blog post. You will not likely garner tons of clicks from visitors from a hum-drum title. Hence, you can always optimize your blog titles for Search Engine Optimization (SEO) in a short time for your visitors and not for clicks.

5. Calls-to-Action of Your Blog Should Be Optimized

Remember that you are Blogging for the purpose of getting traffic and this traffic will not come from heaven but from your blog visitors. Therefore, optimize your calls-to-action of your blog to get more traffic to your blog which can be converted to lead and customers in the long run.

6. Carry out a Topic Analysis

Another way to optimize your blog for visitors in short time is to carry out a topic analysis.  You could equally conduct a more comprehensive analysis to determine which of the topics resonate most with your reader since you are already knee deep in the blog post popularity contest.

Typical topic analysis will inform you of what you ought to write to meet various requirements and objectives. Just export the analytic of your blog into a spreadsheet and start sorting by topic categories or what you write about.

7. Make the Blog Social

You can optimize your blog for visitors in a short time by making it Social because the success or failure of your blog depends on it.

Hence, your blog should contain social follow button as well as social sharing buttons for you to expand your social reach and the reach of your content simultaneously. You can as well add things such as social recommendation widgets so that your blog visitors will understand the blog content that is accepted among the connections in social media.

8. Optimize the Frequently Visited Pages of Your Blog

Your blog will likely become more than rolling page of content as it continues to grow. For this reason, you should consider where other visitors are going of the other places on your blog so that you can optimize those places as soon as they click off your blog.

Hence, spend more time optimizing those pages that visitors land on once click if they are clicking on the links in your top navigation at all the time. On the other hand, you may even decide to make some of the links landing pages.

The purpose of a blog is to offer useful information to those who need it. Therefore, it must be well optimized for your readers. Always think of your visitors first before as they are the people you blog for, to achieve your intention.