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Best Permalink Structure According To Google’s Eye


Many SEO experts told us that permalinks play a very important role for ranking our blog posts in Google, they are 100% correct but I’ve seen many SEO experts saying that limiting categories and sub folder in the URL can yield to high ranking in Google. Let’s see if it is true or just a myth. Let’s start :

I know many of you have not understood my question, so here is an example.

Suppose, I’ve a blog and I am using permalink structure

and there is another blog which is using permalink structure

Now, most of the SEO experts say that permalink structure that is followed by the first blog i.e is far better than 2nd blog. Is this true in Google’ eye? Lets see

Both permalink structure have same value in Google’s eye

  • Yes! According to Google both permalink structures have same value no matter the post is in sub-folder, in root folder or anywhere else
  • Many people think that if our post is in number of sub folders, chances of indexing and ranking will be low, it is not. Google treats all the links same whether the post title is in root folder or in any number of folders.
  • Rather, it is good to follow the 2nd permalink structure because it keeps our post organized under specific category

If you think, I am wrong check out this video what Matt Cutts is saying about this in detail.

I hope by now, your misunderstanding about the permalink structure is over. Happy blogging !!

This article is written by Andy. He blogs at iPhone 4 Jailbreak.


Andy here, I blog at iPhone 4 Jailbreak. Web Designer by professional & communist by nature !!

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    • techaddict009

      Whats the best permalink structure for a blog having quotes or thoughts as post ?

    • Vishnudath

      Thanks HBB, My doubt cleared 🙂

    • Udegbunam Chukwudi

      Thanks for clearing the myth behind the whole existence of a Google preferred permalink structure. I’m sticking with those that have post ids in them as they make the site faster.

    • TechVista

      100% agree with you man. that’s why in google search every type of permalink structure posts are indexed.

    • Amandeep Singh

      A very useful and informative video… I still prefer to use the 1st option as it keep the url short and I think short URLs are indexed in SEs faster… Is it not so?

      Also, short URLs look good 😉

    • Rohit | Ipod Touch 4G

      Nice Info about the Permalink structure the category permalink is a good option as it really helps a lot in organizing the posts..

    • eTipsLibrary

      I think whatever structure one has choose one should remain stick to it. Its important what URL has in it (content)

    • Anish K.S

      Me using Year/Month/Post structure and customizing its like product-abc-review.

    • Luis

      This is great thank you for sharing

    • Shariq

      It seemed to me and this post cleared it.( about permalink SEO )
      Thanks for such an excellent guidance.

    • Bligbook

      Great video… permalinks helps in indexing fast from search engine ….

    • Kiran

      Totally agree with you….I also like this /category/postname/ structure.

      I also have written the article where I have promoted the same
      Complete Optimization of WordPress Permalinks

    • Shailender @ Valentine Vacation

      You have really cleared one of the myths, I believe lot of people carry (including me). That’s the benefit that I get when I come to your blog.

    • Vijayraj Reddy

      i also follow the second structure as the users know in which category the post is published and some category will have keywords which will be helpful in SEO..

    • Anup kayastha

      I’m using /date/postname/ permalink. Is it good?

    • Josiah

      Simple and concise post. I agree with you. In fact, you probably can’t go wrong as long as you have your keyword phrase in the url.

    • Umer

      Thanks for clearing the Doubts for Permalink Structure that should be kept for a Blog Post.

    • Usman

      I agree Permalink structure of a blog post should contain the targeted keywords for the blog post

    • technosuman

      Permalink structure is the key factor to rank high on the Google Search engine. Not just Google but Bing and Yahoo too. You have explained the Permalink structure very correctly.

      I think webmaster will take your advice and optimize their web pages according to it. This will really going to help them to rank high in Google search engine.

      Thank You very much.

    • Rahul Pandey

      Well Google may equally treat both ( and but the human eye doesn’t and thus it should also be considered.
      It would be better for the eye to see it after a or as the category would make it easy for the eye to see if the category interests it, and the later would be beneficiary as some posts are relevant only for certain time frame, such as a news report.

    • ashwin shahapurkar

      but still i feel the 1st type is better. because eventually it will reduce the length without affecting the good part about having the keywords in the URL. i have personally seen that apart from SEO the disadvantage of have long url is that , when a person clicks the facebook share button o the page having long URL, the share layout gets affected ie the thumbnail and title will not load. Try it yourself.

    • Tuan @Online Tech News

      Yeah, they maybe have the same value to Google but the permalinks starting with numbers could increase the loading speed. That’s what I read on WordPress.

      • Dave

        I too would like comment on the speed issue. it is detailed at Apparently, it is not just proceeding postname with a number that help, but essentially proceeding postname with anything, such as "blah" could help page load speed.

    • Andreas@Linknami

      I prefer the second link structure with categories or tags because it is also easier for the user to see into which category a specific posts actually belongs.

    • Gabriele Maidecchi

      That’s very good info, I actually had lots of doubts myself and I admit I never really bothered checking for more information on the topic.
      I understand permalinks are often underestimated by bloggers, and I see sometimes still people not using them at all – painful.

    • Soam

      But having a sexy URL structure over the whole website definitely adds the juice to the website.
      I always stick to

    • Vincent Raja

      i was confused with this premalink for lots of day… now i got the solution. thank HBB…
      my premalink is like title…
      i hope this also same in Google’s eye.. is in it?

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