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8 Tips To Increase Email Click-Through Rate (CTR)


Email Click-Through RateWhat is the most crucial stage of any Email Marketing Campaign? Drafting the perfect email? Avoiding being delivered into the spam folder? Getting your recipients to open the email?

Actually, all these are equally important. For without one part, you probably won’t be able to get to the next stage. All these effort will come to naught if your recipients won’t click on your links.

But I’m sure you are aware that most good email marketing tools like Aweber and Mail Chimp have features to improve your email marketing result like ensuring a higher percentage of your emails go into Inboxes, rather than spam folders. There are however, certain actions you can take to further increase your chances for a higher click-through rate (CTR).

8 Tips to Increase Your Email Click-Through Rate

Tip #1: Come Clean

What this means is to draft an email that is clean and easy to read. Let’s face it, we don’t read emails word by word. We speed read through documents, books and emails.

So how do you get your message through? By making your links obvious and reducing distractions. Your readers should be able to navigate your emails to your links easily.

Tip #2: Email Segmentation

It does take a fair bit of your time to divide your email list into segments eg based on demographics, locations or even based on their actions towards your previous emails. But it is worth the effort. By segmenting your list, you are able to target the right audiences and have a higher chance of click-through and conversion.

Tip #3: Personalize Your Emails

We are not just talking about identifying them by their names. By taking into considerations details like their purchase history and previous remarks can turn an email into a personalized letter. And not to mention, friendlier and more genuine.

At the same time, you can also personalize the email by relating better to the different segments. For example, using more feminine words when sending email to female recipients.

Tip #4: Offer Previews

Since most email marketing tools allow you to send unlimited emails, you might as well take advantage of this by sending your readers an offer preview prior to the actual email containing the offer. Put enough information in the offer preview to arouse the curiosity of your readers that when the actual offer email arrives, they have anticipated it and are eagerly waiting to read all about it.

Tip #5: Place Your Call to Action Above the Fold

“The Fold” means the part of the email that appears to your readers first in the preview pane without them scrolling down. These few seconds of reading is where the first impression is acquired and where the decision to continue reading or not is made.

So it does make sense to add your call to action above the fold, regardless of whether you have an image or text here.

Tip #6: Make It Hard For Readers Not to Click

There are a few ways to do this. Make your offer so tempting that majority of your readers WANT to click on the links. Or you could make them so curious that the only way to satisfy their curiosity is to visit your website. This could be risky but if you could word your email in such a way, you should be able to get them clicking through. Emotional marketing works!

Tip #7: Make Your Recipients Realize How Great The Offer Is

Try not to hard sell. It would be more effective if you can make your readers realize what they would miss out if they don’t click or how it would affect them if they buy your product.

So instead of saying “Buy one today!”, you can say something like “Just imagine how it can change your life for the better if you had one!” Even if they don’t need one, they may know someone else who does and share your email with that someone.

Tip #8: A Sense of Urgency

What you do not want is for your recipients to say “That looks interesting but no hurry, I’ll check it out later.” The thing is that most of the time, “later” never comes. You want them to click on the link then and there.

So give them a sense of urgency. Perhaps limited number of coupons or time. But it has to be real. For example, don’t say things like “limited number of downloads!” Instead, you can write something like “the offer is valid for 2 weeks from the date of this email” or “the offer is limited to 200 readers, on a first come first serve basis.”

The main purpose of your email marketing campaign is to convert non-customers into your customers. In order for this to succeed, you need your email targets to click-through. The higher the number of click-through you get, the higher your ROI is for each email marketing campaign.

Choosing a reliable email marketing tool is important but don’t just let the tool do all the work. Put the above tips into practice and I’m sure you would see some improvement on the click-throughs!

RELATED: 3 Simple Tips To Boost Local Business Email Subscriptions


Jasmine is an experienced web consultant at She is the chief editor at Best Web Host – a web hosting review and resources website. Her favorite web host is iPage, check out her iPage Review to find out why. For web hosting deals, make sure you check out the website for top 10 web hosting companies.

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    • nick anderson

      I think this is a great article. Jasmine delivers again 🙂

    • Gautam Doddamani

      all the tips outlined are very helpful..such as call to action and offering really helps to create curiosity as you said!

    • Neha

      Thanks Jasmine, for this. These are some very good tips you have listed. I find it difficult to get past the spam filters when mass emailing.

      • Jasmine

        Neha, you need to check your email content. Make sure it doesn’t contain those popular spammy words…. this is the same for your email subject. I think the software you use for mass mailing also plays an important role.

    • Disha Sharma

      Thank you for posting this article. It is very helpful and interesting. Good article. Remember, testing is not just for subject lines!

    • gadgetbowl

      this is the nise and amazing way to increasing the CTR i had more tips that i will tell u in the future

    • Kevin Ocasio

      Excellent tips! Increasing email CTR’s and open rates are really two of the most important things, in my opinion, when it comes to email marketing.

    • christina

      Great post, the way you illustrated is truly interesting. It is true that email marketing can be an effective tool in the enhancement of merchant-customer relationships, encouragement of customer loyalty and in attracting new customers. Thanks for sharing.

    • Jon

      Some great tips made that I’ll surely be bearing in mind for the future.

      Thanks a lot!

    • Daniela

      These are some very good tips yu have listed. I find it difficult to get past the spam filters when mass emailing.

    • Nisha@Premarital Counseling

      Excellent post, the way you illustrated is truly interesting. It is true that email marketing can be an effective tool in the enhancement of merchant-customer relationships, encouragement of customer loyalty and in attracting new customers. Thanks for share this post.

      • Jasmine

        Nisha, thanks for showing interest in my post… glad that you like it. Do come back to HBB for more good posts, and also remember to check out my website

        Cheers and have a great day!

    • cleanerboy873

      Good post. Its true for email marketing. Most of the customer will learn here.

    • sahil

      Great article
      @rakesh can u give ur experience so we can also understand the drawbacks of Feedburner Newsletter

    • rakesh @ Indiabucket

      In a past, I was using Feedburner newsletter service but I have dropped this feature because i was not getting positive results.

      • Jasmine

        Feedburner is a good feed service, but it’s not a full fledged newsletter application. If you want good click through rate, look for another software for your newsletter sending needs.

    • Alicia

      Great tips on how to get a lot of traffic from a newsletter! It’s important to send your newsletter to a targeted list of people, this will ensure that they are interested in your product/services, and thus get more response.

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