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Google+ & SEO – What Will the Future Hold?


Google Plus and SEOWhen Google comes out with their new ‘shiny objects’ on the World Wide Web, we can’t help but jump on board and try them out as local business owners, and as of late, Google + is the new ‘shiny object’ we’re attempting to test, follow and get our heads around when it come to the impact it has, or will have, on online communicating, interacting and search engine optimization for individuals and businesses alike.

As of late, Google+ doesn’t have a set-up for business pages, but undoubtedly, they will, and in the meantime, it’s still wise for business owners to invest the time to set up their own Google+ profile in addition to encouraging their employees and contractors to do the same. In fact, I recommend everyone set up a Google + account and become familiar with it; it’s as important as setting up and utilizing a Facebook, Twitter or LinkedIn profile as a pillar of social media. Why?

  • You can add links in your Google+ profile and in the stream that means a boost in SEO for local business. Both, Google+ posts and the “About Me” section links, are showing to have a positive impact on SEO.
  • The links created by users within Google+ can be picked up by Google’s algorithms, unlike those in Facebook, Twitter, etc., which again means better SEO with Google + than with other social networks.
  • Google+ continues to make it easier for individuals to join the network, and they went from 0 to 20 million users within a matter of a couple weeks. They’ll no doubt continue to grow at a rapid pace as people post their Google+ invite links on their Facebook, Twitter and LinkedIn pages to encourage their current fan following to join them on Google+, as well.
  • Google+ allows you to set up Google Authorship which means you can link to external posts with your author profile, and it will show up in Google search engine results to provide more exposure for the author online.

Google+ and SEO will continue to be discussed and tested, and like any social network, it’s wise to be careful and not go crazy by dropping links that could make you appear to be a ‘spamster’. It will also be interesting to see how Google+ business pages, once available, will tie into Google Places. No doubt, most companies will want to be a part of it for very good reason. When using Google tools for local business, they typically make it relatively easy to create synergies across the board for all Google products for maximum exposure online. It’s a smart business model that benefits local business owners a great deal in today’s online world.

This article is written by Chris. He writes from real world experience building businesses and closing sales. His company Surefire Social specializes in local business marketing. If you wish to write for us, kindly check this.


For nearly three decades, Chris Marentis, Founder and CEO of local internet marketing company Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL's Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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    • Noel Addison@Web Design Ventura

      Sometimes it's so frustrating whenever a new shiny toy arrives because you have to start from scratch and learn how to use it to its full potential. But, as entrepreneurs, we simply cannot rest on our laurels no matter how successful we are.

      So yeah, next thing to master, Google+.

    • Kavya Hari

      Google + has an million users with the great support in it. Google + is one of the great place to communicate and interact with all the people in the wide 🙂

    • Pulkit Kaushik } TheDolt

      It is Google+ and not Google +.

    • Swamykant

      The Google +1 as some impact on SEO but in future it will be a key factor for search results.

    • Suraj @seekably

      Very Nice .
      Thanks for sharing such a wonderful post!

    • sam @ goa carnival

      We all know very well Google+ is social media site and it's understood it will be useful from SEO point of view.

      If we want to look future of Google+ we can't tell anything with surety but yes might be it will work like Facebook and also beside that we know very well how much traffic comes on FB in a day so we should see future from positive thinking for Google+.

    • Jim Zamichieli

      I believe Google will focus on the difference between Google+ and Facebook, that is where strategies will need to be adjusted from an SEO perspective.

    • icechen1

      Ofcourse, Google+ will carry an great importance in the future. Probably more than fb and twitter combined.

    • Gaurav Garg @ hackersfind.com

      yes… your right… but can you tell me to get top in google on any keyword…

    • Abhishek

      i think G+ really has an effect on SEO..

    • Alan Tay

      I do realize that the +1 effect is doing something in the SEO effect. Can't really see the big difference yet, but Google+ is there. Probably something like 'Facebook Page' will be there soon.

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