How many times has this happened that you buy a product and then realize that it lacks some features which might be important to you or has some minor flaws which would have been obvious had you done some market research?
Well, we all have been in such situations at least once, especially when we are shopping on the internet which makes the things all more difficult because of the choice of options that it provides on click of a mouse.
There are even several hundreds of websites, where you can find the best mobile phone deals online easily. Also make sure that you are dealing with right website, tonnes of phishers out there.
Here are 5 things you can do before buying online which can make your life easier. Simple 5 things that you should keep in mind.
#1 Know what you want: This is the most important part of any purchase. Before you log in on any online retail site for shopping, you should have a clear idea about what is in the product that you want. For example if you are planning to buy a digital camera, you should know if you want a point and shoot camera or a DSLR, if you want it in a compact size or are you willing to go for a bulky one for some extra resolution. You do not need to be an expert in technology to figure out what your requirements are. Answering few simple questions like when are you going to use the product, how often are you going to use the product etc. can help you in this.
#2 Know your budget: You should know beforehand how much you are willing to spend on the product. The more you spend the more features you will get. For example if you spend $100 extra, you will get a faster processor and more hard disk space for your laptop. You need to decide on the trade off between the numbers of features against the price. Again, depending on what your requirements are the budget can vary accordingly. You need to have an idea of the range of price in which your requirements for the purchase can be fulfilled.
#3 Read reviews from the experts:You can visit sites specific to the product you are looking to buy, to read the detailed description and specifications of the product. However, it is not always possible to get such expert reviews for all sorts of products. The reviews may be limited to products like cameras, automobiles, phones, laptops etc. Product review sites like Cnet can help you get reviews from the experts but for small products like a laptop battery for example, you might need to ask your friends for better options.
#4 Compare prices: You might want to compare prices of different products in the same category before deciding which product to buy. Let’s say if you want to purchase a digital camera of 10 mega pixels, you would like to know what all brands are available in the market, what their offerings are for a 10 mega pixel camera and how do product offerings of different brands compare among each other. Instead of sifting through reams of information on online review sites, you might prefer asking your friend’s network on Facebook and Twitter through sites like ShopSocially and get a relevant feedback regarding your purchase.
#5 Get reviews from friends: This is the most important and easy source of information about the product. Such reviews can be from your friends on your social network on Facebook, Twitter etc. Sites like ShopSocially provide an easy way of sharing your purchases to your friend’s network through conversations and by asking direct recommendations from them. Your friends can provide you a better context for your purchases than anonymous reviews. Let’s say you want to buy good headphones online and you decide to get reviews from your friends. If one of your friends is using or knows about some good headphones, you can get a quick review which might play an important role in your purchase.
Your online shopping can be a lot more fun and you can get a good deal if you pay due diligence before buying and get some good feedback about the product before making a purchase.