In recent years, the growth in influence of social media sites has taken the world by storm, yet only a small proportion of businesses have moved quickly enough to take advantage of it. One of the most important sites, Twitter, is capable of reaching millions of people at any given moment, so why aren’t more companies looking to get in on the act?
Perhaps the most apparent reason is simply a question of not adapting quickly enough. Many business leaders are of an age where they are perhaps fail to see how rapid technological changes.
It’s a generalization, of course, but younger owners and directors will be more likely to see the potential of social networking in general, and of Twitter in particular. And with an ever increasing army of users registering for the site the need to be aware of the possibilities becomes even more crucial.
Reaching out to the masses
By the middle of 2011, Twitter reached the impressive milestone of 300 million users, a figure that seemed almost inconceivable in the early days. Many experts thought it would never be such a success, pointing out that restricting tweets to a maximum of 140 characters would prove frustrating and eventually unworkable to users; how wrong they were.
These days, people from all walks of life and all corners of the globe head to the site on a daily basis to offer their own opinions about life, and to follow the random musings of others.
Many world-famous celebrities are regular users, and they see Twitter as a way of speaking directly to fans without having their words distorted by the occasional inconsistencies and half-truths that the newspapers provide.
Followers could become customers
Those businesses that have woken up to the possibilities offered by Twitter have been able to build up an impressive number of followers, and can therefore pass on important, potentially lucrative information about marketing campaigns, price reductions, special offers and new products.
And don’t forget, their list of followers consists of people who have already expressed an interest by following them in the first place. Therefore, every one of them could easily be converted into a customer.
The revenue streams that can be generated by companies that incorporate Twitter into their marketing strategies is simple incredible. Any business that doesn’t get in on the act is taking chances that aren’t necessary. The strategies are inexpensive and low maintenance, so there’s little to lose.
This article is written by David Rice. He is based in the UK and works for a company that helps business leaders find the ideal office to let location. If you wish to write for HBB, kindly check this.
another great article david. i think promoting business on twitter is good as your followers can become your costumer but being a blogger i want to say Google + is the best platform from the point of view of search engine optimization (SEO) as Google + is social networking of Google itself so it will provide the maximum organic traffic…, so you can promote your business apart from your followers.
Twitter is a great platform to deliver your brand message and reach a wider audience.
Tweeter is one of the trending social media site nowadays. And there are millions of people subscribing to this very addictive site. This site also helps us in the business world and in spreading it to your potential clients.
hi David..
amazing post about the social media..
it has become very popular nowadays..
and facebook an twitter are i think the most powerful tools for you..
followed by digg,stumble,pinterest etc.
we should workhard with social media to make profit
Twitter being among the popular social networking sites, it leads among the sites used for business purpose. It is the best site to promote any business. Even I have been making use of Twitter to promote my small business. It has proved very profitable to get a right position for my business in market. Also Twitter has helped in transforming the followers into trusted customers. This is the main reason why my business has improved financially.
Twitter is the best medium to get the desired exposure for any business in the market. I agree with you it also helps in transforming the followers into the customers. This really proves beneficial for any business. Even I use my twitter account for promoting my business and have found it very effective. It helps in networking of the people who can influence the market which will help in gaining the desired success.
I think Twitter is the best medium to reach out to the customers. Even I make use of Twitter for marketing my business and this has proved effective too. The tips which you have suggested here are very good. If business is promoted in this way then it will surely get the desired exposure in the market. Also Twitter helps in better networking which is very essential for any business.
You may be right, but unfortunately, my experience has been most Twitter followers are like – you follow me and I follow you, and not many such readers would bother to read your tweets. So, one must get genuine followers on Twitter.
Its true we can spread our business…
Good article David, the key to Twitter success as a business promotion tool is interaction with our followers. If one needs maximum reach, then developing a rapport with our followers, retweeting their tweets and taking interest in their tweets are a must. Apart from automated scheduling and feeding, manual tweets are also highly essential to leverage the maximum potential of Twitter.
Yeah twitter is very important part of blogging ,,its one of the major source for quick traffic..nice article cheers!!!
Twitter is a popular site for social networking and it can be utilized for business. Business owners should try to make most from Twitter to gain the right exposure for their business. This will help them in building the required networking which will help in gaining popularity for their products. Even I have been using Twitter for my business and have found it very effective.
As more than half of the world's population uses Twitter it will definitely prove beneficial for any business. For any business marketing is the vital thing to get the desired result. And I agree with you, Twitter is the best platform for marketing of any business as it will help in networking of the followers people. I market my products on Twitter and this has proved beneficial as their sales increased from then. I think you have sorted out very good points to make people to turn to Twitter for promoting their business.
Twitter is really great in social media and we can spread our business through this if we apply the above tips you share with us…
Twitter is a great invention and can move to work wonders as a a social network site. I used it to promote my computer repairs business and must say that many people started asking for my services and I was thrilled to know that they came to know about it form Twitter which proves the entire discussion you have suggested here.
With smart strategy and something interesting to twitt, it is a good way to reach out to the masses and get new customers. Very interesting article!
Great article, and yes some of our followers can become our good customers.
very great article for twitter and also explained very nicely
First When I created an Twitter account , i though it is waste of time to spend in twitter . This post gave me more Info! Thanks!
Great article on Twitter. I am not yet an active Twitter user, this article make me sound so left out! Haha…
Twitter is always great tool for every business.
Well this is the reason why i love twitter. Inspite of sharing a lot of stuff on it for free we get a lot in return from our followers.
David
twitter is very powerful tool for promoting a business, I monetize it and I set it up on auto pilto
How exactly do you monetize your Twitter account? Do you do sponsored tweets or send traffic to your affiliate links?