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Why To Use Long Tail Keywords For SEO

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Long tail keywords, this is not a new term for the bloggers. However not every blogger know why to use long tail keywords.

If you are one of such thousands of bloggers, I guess this piece of writing is just for you. Before I proceed to the benefits of using long tail keywords, I would like to tell you what exactly those are.

What Are Long Tail Keywords?

long tail keywords seoKeywords can be short tail or long tail and if I make it explicable the best words would be ‘shorter phrases’ and ‘long phrases’.

Let me making even simpler. The short phrases which are generally termed as Head Words are general and cover a vast area. Let us take the keyword ‘Sports Car’. This is a short tail keyword which can cover a wide range of Sports Cars.

Now if we want a long tail keyword on this we can go more specific about it like ‘BMW Sports Car’ and if we go more specific the long tail keyword would be ‘Latest BMW Sports Car’ or even more specific would be ‘Latest BMW 135i Sports Car’ which will cover only the particular BMW 135i.

Did you notice anything in this example? The short tail keyword ‘Sports Car’ and the long tail keyword ‘Latest BMW 135i Sports Car’ are perfectly relevant to each other.

I guess you are now clear with the term ‘Long Tail Keywords’ so let me proceed to the benefits of using them.

Benefits of Using Long Tail Keywords

Newbie bloggers and SEO professionals are not actually familiar to the concept of using long tail keywords. Even I was unaware till I read some good posts written about it and did a bit research on this aspect.

As now I know the benefits, I want to share them with my readers:

Less Competition – The long tail keywords face less competition. I can prove that.

When I search for the following terms in Google.com, I got following results. Have a look:

  • Sports Car: 1,420,000,000 results
  • BMW Sports Car : 61,900,000 results
  • Latest BMW Sports Car : 61,400,000 results
  • latest BMW 135i sports car : 1,320,000 results

So what did you notice?

Longer the keyword fewer are the blogs matching to it and more are your chances to make a place in search engine results.

Targeted Traffic

Seeing the above details if you are thinking that using one long tail keyword will bring you tons of traffic, you are mistaken. You are taking my verdict wrongly.

Though, it is a fact that the long tail keyword will bring you the substantial and targeted traffic. Only people searching for that long tail keyword will land on your blog but to get a good amount of traffic you have to use numerous long tail keywords in your blog.

Do you know where do I get the most suitable long tail keywords for my blog?

I get it from Google Analytics.

Yes, I mean it.

From you Google Analytics page you can see that which long tail keywords brought visitors to your blog and how many of them were converted.

You can do one thing. Try using one shot tail keyword as main keyword and use many relevant long tail keywords as the secondary keywords for the post.

Trust me that post will go viral.

Better Conversion Rates

As I wrote above, only the user searching the particular keywords would land to your blog. Thus it is obvious that you will get better conversion rates.

Easy Optimization

Your On-page SEO will be easier for you if you are using the long tail keywords.

How?

Long tail keywords make the On Page Optimization easier and the first reason is that you can fit 1-2 long tail keywords very naturally in your post content. Whereas more usage of short tail keywords is considered as keyword stuffing and Google don’t like it.

Long-tails keywords include many short keywords

If you are using the keyword ‘Latest BMW 135i Sports Car’ in your post, that post will be in search engine for short keywords like BMW 135i, 135i Sports Car, sports car and latest BMW sports car, beneficial isn’t it?

That’s it for my list of benefits but I am sure there might be many more to add. I am not an experienced blogger but trying to gain as much as I can from my expert blogger friends.

If you have some more of the benefits of using long tail keywords in your list, please share them on comments below.


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By

Shiwangi Peswani is a qualified writer and a blogger, who loves to dabble with and write about technology. Her varied skills and experience enables her to write on any topics which may interest her. Shiwangi Peswani is presently blogging at Cardekhi and FindWebApps.

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    33 Comments

    • Christopher Joseph

      Excellent post! Eye-opener for me!

    • Anirudh Bahadur

      Hi Shiwangi,
      You have  explained the usage of long tail keywords very well. This article will be very good for beginners or new bloggers!

      Regards,
      Anirudh Bahadur

      P.S. Excellent Post..!

    • Saurabh

      Yeah! Long Tail Keywords are really helpful but don’t you think, as the short keywords are more user friendly so using them will gain some search volume (which will be quite more) out of the “huge” ?

    • Gaurang Joshi

      Exactly. Long tail keywords are always easy to rank as compared to single word keyword. Nice post.

    • RichardH

      Exactly. Long Tail and many variations of keywords are necessary, and brand name KW also because of website authority. Never thought of this.
      “Long-tails keywords include many short keywords” . Thank you for great article.

    • Atish Ranjan

      Long tail keywords are the best because its easy to rank with them. Short tail keywords are tough to rank and Also People now days search with long tail phrases so its good to start with.

    • Puneet

      I think long tail keywords are better to rank well and also now days people perform longer search query rather than searching anything by just one word. So its good for SEO. nice post

    • disha20sharma

      Hi Shiwangi,
      I just hear to use relevant keywords but I never hear to use Long Tail Keywords & I was also not aware about Long Tail Keywords. thanks Shiwangi to tel value of Long Tail Keywords.

    • Kris Costin

      Nice writeup Shiwangi and +1 for image. Love the jumping lemur.
      Absolutely agree with you. Long tail keywords are less competitive and thus easy to optimize and conversion rate is much better as they are specific. Also one more thing that i have experienced is when you target various long tail keywords in your SEO strategy it helps in ranking for short tail keywords also.

    • Patrick

      Long tail keywords are very useful to increase the chances of our blog to be seen in the search engine because when we use a specific keyword, the blogs related to only those specific topics show up. You have given a very good example in your post to explain this particular concept. Thanks for sharing this important information.

    • Naveen

      Using long tail keywords are easiest way to get the ranking easily but the term has ultimately changed these days as there were lot of web masters competing long tail keywords by doing ethical or non- ethical SEO practices.
      Thanks to the wonderful article.
       

      • Shiwangi peswani

        Yeah Naveen I agree that many webmasters are nowadays using longtail keywords but still it has better prospect to get a place in search engine results as compared to the shorter phrases. 
        BTW thnx for your appreciative comment. 🙂 

    • Shailesh

      Nice post, because short keywords want hard work and also time. and if work on long tail keyword give easily rank on serp. nice explain

    • Linda

      Good morning, Shiwangi.

      I’m sure there are many fairly new bloggers who have heard about long and short tail keywords, but like me have struggled to understand what they are. Your example of the BMW sports car is excellent – thank you. I think even I now can work out what are my long and short tails!

      I don’t pay much attention – make that none- to keywords, but just write what I’m interested in and what I hope will be of interest to my readers. Having said that, it’s a bit difficult to get away from either. My site is akin to a site dedicated to the BMW sports car. If you’re talking about the features of the car, you’ll continually use both – it’s unavoidable!

      Kind regards,
      L 

    • hrmehrotra

      absolutely long tail keywords are too beneficial because it achieves more targeted keywords than short keywords……..

    • neha

      Nice Post! In the seo, Long tail keyword is a important keywords to get the more traffic/ranking. and really it helps to get more traffic from the others different keywords. it helps to generate the backlink and improve the conversions. which you have explained about the long tail keywords. it was so nice.well thanks for sharing this information.

    • sai krishna

      Glad to see you here, your explanation is simply superb! Your explanation about long tail keyword is very clear. Thanks for the share. 

    • Khaja moin

      Long tail keywords are easy to rank & also helps to get more traffic for different keywords which are included in it.

      ~@khajamoin1 

    • linda@theme installation

      Great share , in SEO choosing relevant keyword is very important , in this article you have clearly explained the importance of using keywords , really an useful article .Thanks for sharing

    • Sam@Goa Resorts

      Exactly this is one of the best technique to get your site index in Google and without any doubt you can get good rank of your keywords if they will long like mentioned above.

    • Alex

      It is true that there are sure shot benefits of long tail keywords. The benefits mentioned in this blog are actually true since I have faced them myself. Short tail keywords generalize your blog whereas long tail keywords cut down your options to only those viewers who want to view your blogs specifically. It helps generate potential traffic and improves your conversion rates too. A very informative blog.
       

      • Shiwangi peswani

        Hey Alex, thax for  taking time to go through my post and responding with your valuable comment. Its true that long tail keywords bring considerable benefits to the blog but the short phrases are also equally important as long tail keywords have less searches. 

    • Simon Duck

      Great post and it has really made me think about how I use my keywords and tags, especially on my niche websites which have been taking a hit in the rankings and traffic statistics recently. I think this is mainly because my keywords aren’t specific enough and other, newer website are taking over. Maybe if I use your advice you have set out here, I can get back to the top of these rankings!

      Regards,
      Simon Duck 

    • Becca

      Absolutely agree that long tail keywords give a much higher conversion rate than generics. I believe that generic keywords and long tails are just as important as each other as the long tails have less searches but higher conversions whilst the generics have higher search volumes with a lower conversion rate, however, at the end of the day it’s all business.

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