What are the Availability Phases of a Domain Launch?

In this day and age, you have to be smart with your time. 

The Internet Corporation for Assigned Names and Numbers, otherwise known as ICANN, has adopted the New gTLD Program in efforts to allow individuals and companies to strategize when registering their domain names as the technological landscape continues to evolve.

Below you will find the availability phases of a domain launch, aiding you in understanding what goes behind the official launch of a domain name, and what it takes to get the one you want.

What is a New gTLD?

Released by ICANN in January 2014 , they are a large set of new generic top-level domain (gTLD) extensions. If you were wondering, a TLD extension is the part of a domain name following the period (for example, wikipedia.ORG).

These TLDs are different than other gTLDs like .COM, .NET, and .ORG. 

ICANN started the New gTLD Program with the idea of greatly expanding the Domain Name System (DNS). Its initiative is “to enhance innovation, competition, and consumer choice” (according to their website). New gTLDs are fresh territory for individuals and businesses wanting to distinguish themselves from the crowd.

The list is continuously growing. That is why it is important to take ahold of a New gTLD while you can. But before a New gTLD officially gets its foot in the door, it must follow a cycle of different launch phases. 

One of the New gTLDs recently made available by ICANN is the .BOND domain. If you’ve been keeping up with new developments in the domain name industry, you may be aware that .BOND has had a bit of an unusual lifecycle—first available to Bond University exclusively and almost abandoned from lack of use, it was acquired and revitalized by the registry ShortDot. Luckily, because of the systems that ICANN has in place, all of that turmoil could be excised from the name, and now it is open for general registration just like any other domain name. Below you will find some explanation of the process that new domain names go through before becoming public, and how .BOND managed to recover from near extinction to become one of the newest gTLDs.

Sunrise Period

The Sunrise Period for a new domain name is a period during which the name is made available, but only to certain organizations that hold trademarks. In fact, in order for a company to register the domain during this period, all requests must be processed through the Trademark Clearinghouse (TMCH) that ICANN has created.

This period usually lasts between 30 and 60 days. .BOND’s Sunrise, for instance, began on October 17 of 2019 and lasted for 33 days, ending on November 18, although it was originally planned to Sunrise for 60 days, starting on July 9th. The purpose of the Sunrise Period is to allow companies who already hold trademarks to have access to the domain from the get-go, encouraging both initial adoption and minimizing the risk of legal struggles involving trademark infringements. By ensuring that at least a few powerful organizations can pick up a new domain without the risk of complications, ICANN can get the ball rolling with regards to more widespread adoption.

Ultimately, though, the purpose of .BOND’s Sunrise, at least according to the domain’s owners ShortDot, is to allow companies to “secure their brand.”

And so, the Sunrise Period creates a golden opportunity for trademark owners/copyright holders, bestowing them an all-access period to which they can secure their trademark on the new TLD. It is like standing in line for tickets you badly want—the earlier you get there, the higher the chance you will get what you want.

Landrush or Early Access Period (EAP)

Following the Sunrise Period, the Landrush or Early Access period works a little like the Hunger Games. It is open to everyone, so things can get a little crazy. 

The only domains not offered to everyone during this period are Premium Domains, which are domains reserved at higher values so that they must be sold or auctioned off at much higher prices. Premium Domains are priced significantly higher because of what they bring to a website, giving strong branding opportunities.

In the case of .BOND, because it was designed to be a general name with no real user restrictions (as opposed to a domain like .BANK that has a laundry list of prerequisites for registration), the EAP phase was more akin to the General Availability phase, plus a variable fee. While the Landrush for some domains may last around a month before entering General Availability, .BONDs Landrush lasted only 7 days. This phase began on November 19, and during this time, any one, from huge corporations to users like you, were able to register a .BOND domain for its regular retail price, plus a fee. This fee decreased as the 7 days went on.

However, some registrants choose to wait until the General Availability stage before registering in order to get a lower price. However, by doing so, they knowingly take the risk that the name might not be available at that point. When doing this, registrants walk a fine line between spending a ton of money early on to secure their domain or saving money at risk of someone taking their potential domain name (it is important to note if someone orders in an earlier phase, the earlier phase always takes priority).

General Availability Period

The final stage, the General Availability period, follows all Sunrise, Landrush, and EAP periods when they are done and through. This stage means that the new gTLD is now fully released and the new gTLD is open to everyone on a first come, first served basis. 

The high prices for earlier access to specific domain names are lowered considerably. Standard retail and wholesale prices are distributed to customers and registrars. And so, when purchasing a domain name during this period, a new gTLD is no different than purchasing a gTLD like .COM or .NET.

.BOND entered its General Availability phase on the 26th of November, after a week long EAP, as promised; however, the domain is still not 100% open to all. There is a small list of what are called Reserved Names, which are names that are blacklisted by the registry and are not available through typical registration. ShortDot has not released a list of these names, nor their reasoning behind reserving them, but that is no cause for alarm. Reserving a small selection of domain names upon unveiling a new gTLD is a common practice, and reasons for doing so can range from “name collisions” to not wanting to release one or two character names to preserving names that the registry thinks might be particularly valuable.

Not all new gTLDs will be priced the same … even within the same company. Yet, it must be said that the lowest prices for new gTLDs will always be available during the General Availability stage.

General Availability Period

Patience is not always a virtue… 

Now you might be wondering: what happens when companies evaluate the likelihood of obtaining their domain, taking the risk, and waiting until the General Availability period … and then they do not get their domain name? What happens next?

Well, some new gTLDs offer preorders before their launch into the General Availability stage. Preordering gives companies the opportunity to try and register the domain name their heart so desires right when the new gTLD officially launches.

By preordering through a domain registrant, on the General Availability launch date, they will attempt to register the domain name for you, improving your chances of grabbing the domain name you want. However, nothing is guaranteed here either, and it is not always the case that you will be able to register the domain name you ordered.

That being said, there are no shortages of good domain names available right now just waiting to be picked up. If you feel like a .BOND domain might be the right choice for your new financial website, James Bond fan blog, or anything else, you can head over to one of ShortDot’s accredited registrars, such as 101domain, to secure one for yourself.

How To Setup Custom Domain Name For Tumblr Blogs

If you are wondering why you should setup custom domain name for Tumblr blogs, then it’s pretty simple, it’s cheap and comfortable. Because example.com is always better than example.tumblr.com, it looks branded and professional. Earlier we shared how to configure custom domain name for Medium.com blogs and now we are back with the steps for Tumblr.com. Let’s get started.

We divided this article into two segments – 1) Making the changes on your domain registrar. 2) Making the changes on your Tumblr account.


5 Reasons Why You Should Be Using Custom Domain For Your Blog

Setup Custom Domain Name For Tumblr

If you haven’t purchased a domain name yet, I would suggest GoDaddy for domain names like .com, .net, .org, etc. and Name.com & 101Domain for ccTLDs like .gy, .sc, etc.

A & CNAME Records – Domain Registrar

We are using GoDaddy for this article, but the steps will be almost the same for every domain registrar.

Log into your GoDaddy account, click on the desired domain name and go to it’s “DNS Zone File”. Here you can edit or create the required A and CNAME records.

A Record: If you are going to use something like “example.com” for your blog, then select A (Host) for “Record Type”, type @ for “Host”, type for “Points To”, and keep the “TTL” default (1 Hour).

Tumblr Custom Domain A Record

CNAME Record: If you are going to use something like “blog.example.com” for your blog, then select CNAME (Alias) for “Record Type”, type blog for “Host”, type domains.tumblr.com for “Points To”, and keep the “TTL” default (1 Hour).

Tumblr Custom Domain CNAME Record

That’s all we have to do on the domain registrar account. Just make sure you have entered all the details correctly and save the settings once again. Now, let’s go to your Tumblr account.

Configuring Custom Domain Name – Tumblr

Log into your Tumblr account now, in the top-right you’ll find something like a user icon, click on it. Below your desired blog, click on the “Edit Appearance” link.

Tumblr Edit Appearance

Now, use the toggle button to enable the custom domain name option. Enter your desired domain name here and save the settings.

Setup Custom Domain Name For Tumblr Blogs

This is the final step. Now you just have to wait for some time and access your Tumblr blog using your custom domain name.


Learn Why It’s Wise To Secure Your Domain Names Right Now

If you have any queries related to this, kindly let us know in the comments below, we’ll be happy to help you out.

Setup Custom Domain Name For Medium.com Blogs

As we all know, Medium.com is one of the most popular platforms for creating blogs and sharing information. I have read at least 50+ quality articles there, people started to prefer Medium.com over Blogger.com and WordPress.com these days, thanks to their minimalistic look. Quite recently, they also enabled the ‘custom domain’ feature. So instead of medium.com/@hellboundbloggers.com, you can now use your custom domain name like hellboundbloggers.com itself. Below we shared the steps on how to setup a custom domain name for Medium.com blogs.


5 Reasons Why You Should Be Using Custom Domain For Your Blog

If you haven’t purchased a domain name yet, you can go to GoDaddy (our recommended service) for getting your desired domain name (we would suggest .com to begin with).

Setup Custom Domain Name For Medium.com

Step 1: Register an account on Medium.com if you haven’t. Finalize a publication URL (something like this) and keep it ready.

Step 2: Now send an email to customdomains@medium.com with your publication URL and your custom domain (say ‘hellboundbloggers.com’) or subdomain URL (say ‘blog.hellboundbloggers.com’).

Step 3: Medium.com will arrange some records (A & CNAME) for you to enter. They’ll share with you 12 A records that you should add to your domain or subdomain name. You need to create a separate A record for each IP address.

To update the ‘A Record’, go to your domain registrar (say GoDaddy) and navigate to the ‘DNS’ zone of the desired domain name. Go to the ‘A Record’ section and click on the ‘Edit’ icon. You’ll get a popup like this, enter all the 12 A Records here individually.

Setup Custom Domain Name For Medium A Record

Step 4: Medium.com will also provide you the CNAME Record details. In their official page, they mentioned “It’s important that the CNAME’s domain side has the long string plus either .domain.com or .subdomain.domain.com”, so you can prepare according to that.

Now, go to your ‘CNAME Record’ section and click on the ‘Edit’ icon. You’ll get a popup like this, enter the required CNAME details here.

Setup Custom Domain Name For Medium CNAME Record

That’s all you have to do now. Just wait for some time and you can access/use your Medium.com blog with your custom domain name.

Frequently Asked Questions (FAQs)

Q1. Can I Monetize My Medium.com Blog With Custom Domain Name?

A1. You can’t utilize your Medium.com blog like you do with your WordPress.org blog, but still, you can use this space to promote your (or other) products and earn money through that. But Medium.com is strict about quality content, they don’t want you to spam and write posts focussed primarily at affiliate marketing.

Q2. Can I Use Google Analytics For My Medium.com Blog?

A2. Not possible at the moment. But they do have their own stats section where you can track the views, reads, recommends, and referrals for your publication posts.

Why Should I Use Custom Domain Names?

First, it’s free. I mean, not like WordPress.com, where you have to pay extra for using a custom domain name there. Second, it looks clean and professional, which means you are serious about your content. Third, it helps you to brand and increase your digital presence. Fourth, domain names are cheap, you can register a .com domain name (new account) for almost as cheap as $1-$5 for the first year. Fifth, why not?


Learn Why It’s Wise To Secure Your Domain Names Right Now

That’s it. If you have any queries or doubts, do let us know in the comments below, happy to help!

How To Create Your Own Custom Private Name Servers

Want to create your own custom private name servers? If you are getting confused with this title, then I’ll start with a basic explanation. Name servers are a part of Domain Name System (DNS) and they use domain names instead of IP addresses for server connection.

If you take Google, they have name servers like ns1.google.com, ns2.google.com, etc., and even our Slashsquare network has name servers like ns1.slashsquare.org, ns2.slashsquare.org, etc. By default, when you are connected to your server (say InMotion Hosting or A Small Orange), then your name servers will be like ns1.inmotionhosting.com or like ns1.asoshared.com, so it varies according to web hosting services. If you take GoDaddy, then they don’t actually use their own name for the name servers, instead, they use something like ns27.domaincontrol.com.


So You Bought All Those Domain Names And Now They Are Expiring?

Hope you got what this is about. If you want to create your very own branded name server, then you can follow this guide. If you are running a brand ‘Example’, then it’ll be nice if you can look professional with a branded name server like ns1.example.com right? Not everyone wants or loves this, but let’s be different.

Creating Custom Private Name Servers

For this tutorial, we are going to use the popular domain registrar service GoDaddy and the steps will be almost the same for every server/registrar I guess.

Step 1: Log into your GoDaddy account. Click on your desired domain name and go to the “Domain Details” section.

Step 2: Under the ‘Settings’ tab, go to ‘Host Names’ section. Click the link ‘Manage’. Now, enter your host name (say ‘NS1’) and host IP address (IPv4 and IPv6 addresses are acceptable). Click the ‘Add’ button.

Edit Host Name NS1 GoDaddy

Repeat the same for the next host IP address, here you can enter the host name as ‘NS2’, just to follow the order. Then click the ‘Add’ button. (If you are not sure about your host IP address, then you can contact your hosting support and ask them)

Edit Host Name NS2 GoDaddy.png

That’s it. We are done with the ‘Host Names’ section successfully.

Step 3: Now, in the ‘Settings’ tab, go to ‘Nameservers’ and click the link ‘Manage’. Nameserver settings window opens and for the ‘Setup Type’, choose ‘Custom’. Then click on the link below named ‘Enter custom nameservers’.

Name Server Type Custom GoDaddy

You can enter the custom name servers here. If your domain name is ‘hellboundbloggers.com’, then you can enter the name servers like ns1.hellboundbloggers.com and ns2.hellboundbloggers.com. Then click on the button ‘Add Nameserver’.

Create Your Own Custom Private Name Servers GoDaddy

Tada! That’s all we have to do. Now, it might take some time for the DNS propagation, but these are the steps for creating a private name server.

In our case, we did the same private name server thing for slashsquare.org domain name as well, since we use the same server, we kept the ns1.slashsquare.org name server for hellboundbloggers.com as well. You can also do the same if you have a company or if you running an organization.


Sign Up For InMotion Hosting Now And Get 25% Off (Exclusive Offer)

Hope we cleared everything related to the creation of private name servers in this article, if you have any issues or queries, kindly let us know in the comments below.

Learn Why It’s Wise To Secure Domain Names Right Now

The online environment has become a place to showcase Business and brand to the global audience, getting a website is one of the very first steps to having an official seat on the web. Having a website has become a standard element of a new business’s marketing game plan. A domain name is required in case you want to set a website up.

The heat in domain name acquisition is getting higher day by day as most times trying to acquire a domain name for your next website project, only to find out your proposed gesture has been acquired by someone else, thus the reason you need to quickly secure a domain name for your business and future projects.


Do You Know The 3 Golden Rules For Buying A Domain Name?

Why You Need To Secure Domain Names?

Reasons Why You Need To Secure Domain Names

Here are some of the reasons why you need to secure a domain name

1. Your competitors might get it first

As you already know there are thousands of people offering your kind of service who also want to bring their business to the online marketplace, it is important to act fast in securing your business domain name as soon as you brainstorm and come up with a good one and be smarter than your competitor.

2. A Smart way of building a brand for your Business niche

It is the best idea that a domain name contains keyword of business niche (e.g if you run a coffee business, a name like www.CoffeeShop.com) is a good brainer. This is a way to build a brand for your business through the domain, it will blend alongside your Social Media pages and search engine search whenever anyone searches for your kind of service to patronize.

3. It’s a smart investment for the future

Sometimes when you have a proposed project for the future, securing the domain now isn’t a bad idea, it has helped you have a good standing among competitors already, and it is also a kind of reminder and driving force to drive you to execute the project at the proposed time.

4. Securing a domain could be an online real estate investment

Securing domain name could be a real estate business. The online environment places amazing opportunities; old domain name could appreciate in price and go on sale at a higher rate. If you seldom visit domain name flipping sites, you will see domain names selling for thousands of dollars. Securing a highly sought after key-phrase domain name could generate you thousands of dollars in few months.


Want To Pick A Domain Name Friendly To The Search Engines (Like Google)?

Here are few reasons why you need to secure domain names today. Do let us know in the comments below if you have any other reasons or suggestions.

Choosing SEO Domain Names For Better Search Results

Thinking out the perfect domain name is really a tough job and when you find a great domain name you might get disappointed on finding that it’s been already taken. Plus, registering SEO domain names are pretty hard these days.

This happens to all, but hey, there are still a lot of cool domain names that would suit your niche. Whether you are starting an online business or a blog domain name is an essential necessity which you need to choose with care as it is a one time buy and the only thing you cannot change after building up.

Why You Should Choose SEO Domain Names?

Choosing SEO Domain Names For Better Search Results


6 Tricks To Get Your New Domain Indexed Fast In Search Engines

In order to choose the “perfect” domain, you would go through hundreds of names that strike your head but do you really know which would be the best. If not or even if you do, here are some guidelines that would help you know the right one when you find it.

Try To Integrate Keywords

Keywords are the terms that you rank for in search engines like Google. If you have a keyword that you are looking forwards to target then it would be easier for you to rank higher in search engines and reach out the right audience. For example, hellboundbloggers.com is a domain name with the keyword bloggers in it. Hence, it will definitely rank higher than other blogs having similar content and backlinks. GoDaddy is good for domain names since they have lots of offers and if you can spend some bucks, you can go with Virtual Private Server for hosting. (20% Off on ‘A Small Orange’ for HBB Readers)

Thus, try to put up one or two short keywords into your domain name as it is of great importance as far as SEO is concerned.

Should Be Easy To Remember

When choosing a domain name make sure that one can easily spell as well as remember it. Just do not try to make your domain name fancy by replacing the ‘E’ with a ‘3’ this might look amusing but when your visitors type the domain name they will be redirected to another site having the correct spelling. Moreover, your domain name may be taken as a typo and does not give the expected results.

Keep It Short

For now short domains are considered to be in. I’m sure you’ll be able to find a nice short domain for your blog/site. By short I mean which contains about two to three words not more than that and preferably containing, at least, one keyword as discussed earlier. Moreover short domain names are easier to remember.


15+ Sureshot Tips To Become A Successful Domain Flipper

Well, these were the three short tips that you should remember and apply while choosing a domain name. Do share your thoughts and suggestion with us via comments.

3 Golden Key Rules For Buying A Domain Name

When starting a blog, arguably the most important decision you have to make is which domain you register. “Buying a domain name” should be your top priority because once you purchase/register it, then you can’t edit it. Not only will it be the name that people remember your website for, but it will also be an important part of branding the blog for recurring traffic. The domain you pick will be the first thing visitors will notice about your site, so you need to make it good to entice your visitors into reading the content on your blog.


5 Main Reasons Why You Should Use Custom Domain Name For Your Blog

Buying A Domain Name? Things (Keys) You Should Remember:

There are many factors that you should consider before buying a domain, but there are three ‘golden’ rules that you should strive to follow if you want the best possible name for your blog.

Golden Key Rules For Buying A Domain Name

1st Rule

The first of the golden rules is to make the domain relevant to the content on your website. The amount of people who buy domains unrelated to their niche is astounding, so by incorporating keywords into your domain, you have already given yourself an advantage over the other websites in your niche. As well as that, it lets the reader know what kind of site they’re visiting before they’ve even clicked the link. We registered MoviesDrop.com for Movies, FoodGravy.com for Food and likewise. So you can make sure the domain has the core keyword about your blog’s niche.

2nd Rule

Another rule is to make the domain as short as possible. Recurring traffic is a very important part of Blogging, so you need the domain to be as easy to remember as possible. Because of that point, the shorter the domain, the better. As a rule of thumb, try to never purchase a domain that has more than three words in it. If you can find a one-word domain you should always try and purchase it for two reasons. Firstly, it will be easy to remember for your visitors, and secondly, it will also add a lot of value to your blog, should you choose to sell/flip it.

3rd Rule

The third and final rule is to choose the domain extension wisely. There are many different extensions you can buy, but the advice that all domainers will give is to try and make the extension relevant to the website. For example, if the website is about an organization, then the ‘.org’ extension is the best, but if it’s just a general website then ‘.com’ would be best. Similarly, if your blog or website is aimed at a particular country, it is always advised to register the domain with the country’s extension. We picked Slashsquare.org for our company website and HellBoundBloggers.com for our blog.


HOW TO: Choose Search Engine Optimized (SEO) Domain Name

In conclusion, a domain is one of the most important parts of any website, and you should consider this when registering one. You can pick a good domain by making sure it is three words or less, relevant to the blog’s niche and has a suitable extension.