Golden Key Rules For Buying A Domain Name

3 Golden Key Rules For Buying A Domain Name

When starting a blog, arguably the most important decision you have to make is which domain you register. “Buying a domain name” should be your top priority because once you purchase/register it, then you can’t edit it. Not only will it be the name that people remember your website for, but it will also be an important part of branding the blog for recurring traffic. The domain you pick will be the first thing visitors will notice about your site, so you need to make it good to entice your visitors into reading the content on your blog.


5 Main Reasons Why You Should Use Custom Domain Name For Your Blog

Buying A Domain Name? Things (Keys) You Should Remember:

There are many factors that you should consider before buying a domain, but there are three ‘golden’ rules that you should strive to follow if you want the best possible name for your blog.

Golden Key Rules For Buying A Domain Name

1st Rule

The first of the golden rules is to make the domain relevant to the content on your website. The amount of people who buy domains unrelated to their niche is astounding, so by incorporating keywords into your domain, you have already given yourself an advantage over the other websites in your niche. As well as that, it lets the reader know what kind of site they’re visiting before they’ve even clicked the link. We registered for Movies, for Food and likewise. So you can make sure the domain has the core keyword about your blog’s niche.

2nd Rule

Another rule is to make the domain as short as possible. Recurring traffic is a very important part of Blogging, so you need the domain to be as easy to remember as possible. Because of that point, the shorter the domain, the better. As a rule of thumb, try to never purchase a domain that has more than three words in it. If you can find a one-word domain you should always try and purchase it for two reasons. Firstly, it will be easy to remember for your visitors, and secondly, it will also add a lot of value to your blog, should you choose to sell/flip it.

3rd Rule

The third and final rule is to choose the domain extension wisely. There are many different extensions you can buy, but the advice that all domainers will give is to try and make the extension relevant to the website. For example, if the website is about an organization, then the ‘.org’ extension is the best, but if it’s just a general website then ‘.com’ would be best. Similarly, if your blog or website is aimed at a particular country, it is always advised to register the domain with the country’s extension. We picked for our company website and for our blog.


HOW TO: Choose Search Engine Optimized (SEO) Domain Name

In conclusion, a domain is one of the most important parts of any website, and you should consider this when registering one. You can pick a good domain by making sure it is three words or less, relevant to the blog’s niche and has a suitable extension.

Published by

Pradeep Kumar

CEO and Founder of Slashsquare, Indian Blog Network and Web Consulting Media. HBB is a part of Slashsquare Network. I'm a Tech Blogger, Striving Entrepreneur, Atheist, and Proud Indian. Catch me on Facebook and Twitter.

52 thoughts on “3 Golden Key Rules For Buying A Domain Name”

  1. I have a question for the 2nd golden rule in buying domains. What if the fourth word is a two letter word? Like for example “IS”, will still be fine? I mean if somebody choose a phrase for their domain name.

  2. very late tips for me…
    .-= sudharsan @ technoskillonline’s last blog…Win Dell Inspiron Laptop Free – Sizlopedia Contest =-.

  3. That’s really awesome info dude… 🙂 even i Got to buy a domain name for ma brand new BLOg :P… Thanks For Sharing 🙂

  4. nice golden rules.
    If we were having the option of choosing the domain name at the time of creation of how many of us would choose it.please do reply 😉
    .-= Money from blogging | SEO for blogger’s last blog…SEO Tips for Blogger and Blogspot =-.

  5. the domain name must be easy to remember and to spell too, and dont contain numbers & – _ ….

  6. I think you should also add a fourth. This is to say the name out load. Get a few friends to also say it. Is it easy to hear, understand and say? When you say it will people ask for a repeat or will they understand it.

    This is very important people are often in a hurry and don’t have time to sit there and try to understand how to pronounce a domain name.

    Avoid characters that sound similar. f and s, m and n, b and d etc…

    1. That’s a valuable point Brian… even I did for my blog’s domain name.. 😀

      Thanks for sharing that rule.. cheers and thanks for your first comment here! 😉

  7. Selecting the domain extension can be the important one. If you would like to target the audience of your region its better to go with country specific domains like .in, .au etc.., and having a short as well as keyword targeted URL makes it more effective.

    1. But, many ppl. prefer TLDs.. like .com, .org.. Suppose if you are searching for a company’s website, you will automatically use these extensions..cheers! 😉

  8. I registered a domain few days ago, and i’m going to setup my blog again, but not now, on the new year day, :P.

    Its, but not live now..

    @Simon, Nice Post Dude, I’m a Teenager too, but 15.

    1. For me, .com is always best as it is globally recognised, and is the first thing people type in.

      For example, if you heard about a website ‘Teenius’, the first place you’re going to look is ‘’ 😉

  9. Hi,

    Thanks for this. Nice tips. I find your blog very interesting. I am very new to blogging and learning lot of things from your site.

    Keep up the good work friend.

    1. Glad you like the blog (I’m guessing you mean HellBoundBloggers and not Teenius), and that you found the article useful.

  10. Relevant points Simon, I agree with you on these points. Branding starts from domain name, one should think before buying one and buy that for at least 5 years to get SEO benefits.

    1. Personally, I feel branding is one of the most important parts of any blog, so yes, a brandable domain is a must 😉

  11. I didn’t think much when I purchased my first domain but the newbies need to read this. Easy and well shared guidelines. Nice one there, Simon.

    Social/Blogging Tracker

  12. Nice article there Simon..
    I was reading articles related to domain these days.. as I was thinking of a new domain name for my new project. Really helpful one ! 🙂

    1. Cool, glad you enjoyed the post, Enk!

      Make sure you let me know when your new project is up, I’d love to check it out 🙂

  13. i couldn't agree with you more on it(three point).domain name itself is big business and you can make million if you choose one of the rare domain name not booked by anyone

    1. Very true! I know sold recently for $5.1 million! Domains are big business and, whilst they are great for building websites, sometimes it’s a good idea to just sell it! 😀

    2. I agree with these points. Last week I wrote a guest blog for Blogging Tips about getting started with WordPress. It has a section on choosing a domain (#2) and covers things a bit differently but with many similarities.

      Top-level domain selections is very important. And I’d recommend new domain buyers avoid dot biz domains like the plague!

      1. Well that's superb article! I am happy to find this post very useful for me, as it contains lot of information. I always prefer to read the quality content and this thing I found in you post. thanks for the sharing.

  14. i really dont knew how to choose domains.

    that’s why my domain name is not so good.

    1. Personally I think your domain is really good. It’s brandable and also has ‘blogger’ in so has a keyword! The only downside is that it’s ‘.net’ and not ‘.com’ 🙁

  15. when i chose my domain (indiancashmaker), i had two things in mind.
    1. it reveals my origin
    2. it reveals my blog motive and content

    1. Yeah, it’s a pretty cool domain name as it’s brandable too – nice choice there! 🙂

    1. Who? Me or Pradeep?

      If it’s me, then I didn’t use number one because I thought it was too good of a domain to miss! If Pradeep, then, whilst it may be quite a long domain, it’s memorable and contains the word ‘bloggers’.

    2. Dude (Jaspal), I registered this domain namne on 29th Jan 09 and this article was written on Nov 2th 09! So I don’t think there is any possibility for me to know these Golden Rules.. 🙁

      Simon, I must appreciate, this is an excellent article.. thanks! 🙂

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