On special occasions like Christmas and Easter, your imagination turns to: “think of a sound marketing strategy to gain maximum profit.” Well, it is really important to come up with a unique promotion in order to attract more and more customers. But, when we talk about marketing strategy for an event or occasion; it requires much more than preparing a good deal or offer especially when you belong to an online business.
This article will highlight the important ways and aspects of marketing a Christmas deal or promotion. The start; of course, should be to design a perfect and appealing Christmas deal or offer for your customers. But, what is more important is how you promote that deal on the internet. Continue reading the rest of the article to find out some of the mandatory tools that you should use to boost your Christmas campaign:
1. Logo
The first thing online businesses should do is: align their logo with the Christmas theme. It isn’t necessary to make some extraordinary changes to the logo; just a little creativity can also help them through. Now, why is it important to have a Christmas themed logo design? It is important because your logo is your identity; your customers relate to you and your products through your logo design; hence, adding the colours of Christmas to your logo will help you connect with your customers in a much better way. This will also send your customers a message that you’ve got something good to offer this Christmas.
2. Design a Separate Landing Page for your Christmas Promotion
You have designed a perfect Christmas deal for your customers; the next thing you should do is design a landing page for the promotion on your website so that your customers are able to get all the details of your Christmas deal at one place in an unambiguous manner. The graphics of the landing page should be aligned with the Christmas theme and it should be attention grabbing.
The better you are able to present your Christmas deal in front of your customers; the more you’ll be able to benefit from it.
3. Update your Website Home Page
The home page of your website interacts with visitors on behalf of the rest of your web pages and creates what is called ‘the first impression.’ Your customers should get a glimpse of your Christmas campaign from your website home page. Their first thought should be like: Wow! I guess I’ve landed on the right website; I can get something good from here.
You should also link your Christmas promotion landing page with your website home page. An easy way to do this is by placing a side banner of the Christmas promotion on your home page that links to the landing page.
4. Use the Power of Email Marketing and Social Media
Email marketing can give your Christmas promotion a great boost. Design a perfect looking email for your Christmas deal and send it to your potential customers; promote your Christmas offer through your official pages on social networking sites. This will help you reach more and more customers; hence, it would help you increase your sales on the lucrative occasion of Christmas.
These were some of the major steps that should be taken in order to run a successful marketing campaign. However, more tools and portals can be used depending upon the nature of the business, but one should remember that quality matters more than quantity. All the best for your Christmas Campaign!
Although it is a wonderful article but it would be good if you include some social media marketing tricks related to Christmas. Anyways thanks.
I just started a new job as a marketing director for a construction company. One of my tasks will be to update the website, and increase our visibility online. Unfortunately, I have no experience with website design or online marketing, and am looking for a good source for basic information on the subject.
I am glad you guys like it and thanks for your wonderful comments.
This is a great article Ben. It's time to make money. Merry Christmas!
Hey Ben nice post. During a Christmas, it is necessary that every website owner must update his or her website keeping a festival in mind and there must be the best Christmas logo in the website because it gonna attracts more and more visitor to the website. Thanks for sharing such a great tips over here.
Hi Ben, You have given me excellent information. and this article was very well written with insightful information. Great job, keep it up.
Hi Ben, your article reminds me of those days when i used to work for an online shopping portal and we used to scratch our mind on each and every special occasion for marketing strategy. Every year a lucrative design, some attractive offer was thought off. Then we used to create a new landing page for it and place a banner ad on our home page. The thing that i missed was mixing my site logo with the theme. I Wish i might had your post at that time.
Article with great info which is giving many ideas to promote your business these are the only 4 steps but these four are really solid reason to use which will be prove extraordinary for you in your business.
Indeed great tips Ben, this is what i call commercializing and monetizing on the birth of the son of god…:)