LinkedIn has for a long time had the reputation of being professional networking platform. However, until recently, it in many ways wasn’t as friendly for Local Business as it was for individual business professionals. With the recent launch of key appearance and layout changes, LinkedIn has integrated some of the best features found on other Social Media platforms for use on its Company Pages. These changes mean your local business should take some time updating its profile to leverage these new features. Doing so can allow your local business to reach local customers, build brand awareness, and assist in the location of new marketing leads.
1. Reach Local Business Customers
The key to being successful in Business is being found by those who need or can use your product or service. With its recent changes, LinkedIn has become the professional resource to use to learn about an organization, gain an understanding of what their products/services are, and understand their notable achievements. With Company Pages, your local business is able to share a basic sales pitch in potentially a very personal way. Remember, LinkedIn is great at allowing organizations to get recommendations and show who a user knows who is tied to, has utilized, or even recommends a company. Personal recommendations can be a key source of customers who have an established level of comfort with a product or service merely because someone they know had a positive experience with a product or service provider.
2. Create A Brand Awareness
The new Company Pages allow your organization to truly showcase its products or services in a segmented manner. In fact, local business materials shared by LinkedIn highlights that companies will be able to set up up to 30 different specialized target markets. Although many organizations will not likely need to try to focus on such a wide range of potential customers, it is valuable for an organization to be able to truly craft a message for a specific audience rather than trying to develop a general enough message to potential garner some attention from its social media audience. In fact, through this feature on LinkedIn, a business is able to highlight up to 5 products or services to each specialized audience message. Finally, LinkedIn also provides businesses the opportunity to integrate video into their presentation.
3. Generate New Marketing Leads
Your local business can also develop leads through its segmented content. It is important to utilize a strong call to action and visual images on your Company Page to engage potential customers. However, on LinkedIn, your local business may find the strongest leads come because of well written and strategic recommendations. Ultimately, aren’t your customers more likely to explore your local business offering and perhaps make a purchase because their friends or a trusted connection has? LinkedIn Company Pages bring “social” proof to the professional realm.
If you’re looking for more information about LinkedIn’s new Company Pages, a simple search of the internet can yield some valuable resources, such as this local business article.