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3 Reasons Local Business Should Use LinkedIn Company Pages


linkedin company pageLinkedIn has for a long time had the reputation of being professional networking platform. However, until recently, it in many ways wasn’t as friendly for Local Business as it was for individual business professionals. With the recent launch of key appearance and layout changes, LinkedIn has integrated some of the best features found on other Social Media platforms for use on its Company Pages. These changes mean your local business should take some time updating its profile to leverage these new features. Doing so can allow your local business to reach local customers, build brand awareness, and assist in the location of new marketing leads.

1. Reach Local Business Customers

The key to being successful in Business is being found by those who need or can use your product or service. With its recent changes, LinkedIn has become the professional resource to use to learn about an organization, gain an understanding of what their products/services are, and understand their notable achievements. With Company Pages, your local business is able to share a basic sales pitch in potentially a very personal way. Remember, LinkedIn is great at allowing organizations to get recommendations and show who a user knows who is tied to, has utilized, or even recommends a company. Personal recommendations can be a key source of customers who have an established level of comfort with a product or service merely because someone they know had a positive experience with a product or service provider.

2. Create A Brand Awareness

The new Company Pages allow your organization to truly showcase its products or services in a segmented manner. In fact, local business materials shared by LinkedIn highlights that companies will be able to set up up to 30 different specialized target markets. Although many organizations will not likely need to try to focus on such a wide range of potential customers, it is valuable for an organization to be able to truly craft a message for a specific audience rather than trying to develop a general enough message to potential garner some attention from its social media audience. In fact, through this feature on LinkedIn, a business is able to highlight up to 5 products or services to each specialized audience message. Finally, LinkedIn also provides businesses the opportunity to integrate video into their presentation.

3. Generate New Marketing Leads

Your local business can also develop leads through its segmented content. It is important to utilize a strong call to action and visual images on your Company Page to engage potential customers. However, on LinkedIn, your local business may find the strongest leads come because of well written and strategic recommendations. Ultimately, aren’t your customers more likely to explore your local business offering and perhaps make a purchase because their friends or a trusted connection has? LinkedIn Company Pages bring “social” proof to the professional realm.

If you’re looking for more information about LinkedIn’s new Company Pages, a simple search of the internet can yield some valuable resources, such as this local business article.


For nearly three decades, Chris Marentis, Founder and CEO of local internet marketing company Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL's Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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    • Mike Reeson

      I wasn’t even aware that Linkedin had the option to create a page for a business…let alone how helpful it can actually be for a business to set one up!

    • xiaolin

      Was about to make a local enterprise the company’s web page, just in this Shared the valuable information.

    • Kersti

      Interesting information. I wasn’t aware that they had made certain changes to the company pages. It is a very good platform to advertise especially as the people on Linked In are professionals and know and understand business. Thank you for sharing this.

    • Peter

      Thanks so much for sharing this Chris. I agree that LinkedIn can play a very important role in marketing yourself and your company. The company pages do generate a lot of interest. They also show up on your linked in news feed if your niche matches that of the company. It gives a lot of visibility to the company and I do think that people must advertise their company on LinkedIn as far as possible.

    • abhishek

      LinkedIn is really important if you are an freelancer..

    • Zainil

      Hi Chris Marentis,

      I have never understood why people have been using LinkedIn… I would any time prefer FB & Twitter over any other social network… I do use other social networks for promotion, but I have been always concentrating more on FB & Twitter as they are the 1 with healthy crowd!

    • Christina

      Hi Chris
      Great Summary about LinkedIn, LinkedIn is big part of Social Media network as well as LinkedIn give back links while adding company & website link in user profile.

    • Raj

      Linkedin like any other Social Site aims at increasing the reputation of the online website or blog however, it is also useful for creating brand awarness among the people in the world through the use of its business profiles, a business can communicate maximum possible information with the public regarding the company profile and past records and the products and services offered by the company, as the ultimate aim of any business site is to create brand equity and loyalty more importantly brand awareness among the public which will be helpful in increasing sales and generate more revenue through the business.

    • Lauren Conrad

      Hi Chris
      I’m also favor of “Brand Awareness” is best for local business. thanks for this wonderful information about linkedin.

    • Kulwinder Singh @TheTechShell

      Thanks for this great post, i think Linked In will be more useful to get targeted customers and traffic, but we have to more active to get most of it.

    • Mahesh Verma

      thanks for sharing this valuable information 🙂

    • Gautham Nekkanti

      LinkedIn is a great hub for building connection, finding clients and follow a marketing strategy. It also helps getting angel investors

    • Avi Jit (@skyhitblog)

      Linkedin is great for Creating a Brand Awareness and to get many customers. Awesome reasons to get into Linkedin.

    • Kenny Fabre


      creating brand awareness is crucial, to any business that is very beneficial 

    • Disha@hotellasuite

      Hi Chris
      linkedin is a social network,  linkedin was launched on May 5, 2003 & since 175 million user has connected with linkedin. I am agree & totally favor of “Create a Brand Awareness” Awareness is very important. I personally think visitors must be aware for Brand.

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