Best Email Marketing Software For Sending Bulk Emails

Internet is one of the best marketing platforms in today’s world and email marketing has become one of the most used marketing techniques. Although the term email marketing is self-explanatory, carrying out such campaigns needs the assistance of software or application that is known as email marketing software. These help you in sending emails in bulk to your existing customers and potentially new ones. The emails can be personalized for each of the recipients on the marketing list. Another option is looking into an email marketing company that offers to consult, design and bulk distribution services so you won’t need any software.


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An email marketing applications consist of the database and the interface. The database is containing the full contact information, statistics on the performance of campaign and archives all the messages. The interface provides you with all the tools required to run the campaign such as sending messages, entering contacts and designing your emails.

Email Marketing Software For Sending Bulk Emails

1. AWeber


AWeber is one of the most preferred choices for all the leading marketers. They have auto-responders and email marketing analytics for delivering better conversions. They also have mobile apps (Android and iOS) for managing your email services on the go easily.

2. GetResponse


GetResponse is one of the easiest email marketing services available for bulk messages. They have a collection of wonderful tools related to email marketing works. It doesn’t matter whether you are a newbie or a pro, this works comfortable for anyone.

3. 1And1 Mail

1And1 Mail

It helps you to maximize your email deliverability and avoids being blacklisted by email service providers. With 1And1 Mail, your email marketing campaigns will be delivered accurately and harmless to your clients. What makes this software special is the fact that it comes with an email template downloader, with which you can impress your customers with a pleasant and professional email template. What’s more, you can download any web page and convert it into an email template! This also as a multi-account manager and reduces the risk of spamming and allows you to manage multiple email accounts from Gmail, Hotmail, Yahoo! Mail, AOL Mail etc.

4. SendinBlue


SendinBlue is one of the most powerful tools to optimize your campaigns with insightful reporting. The interface is designed in a way to do your email marketing works peacefully. Corporates prefer this service often for bulk messaging (SMS and Email).

5. SendBlaster


First and foremost, it is a free email marketing software that makes it a serious competitor in the market. It gives small businesses a chance to take on their giant rivals. It can be used to create an impact email using the free templates available with the software. It has an embedded editor and at the same time allows you to use an external HTML editor. It comes with an effective analyzer that can also be integrated with Google Analytics. You can get data on the number of emails read, products purchases and subscriptions to your website or finalize goals you set by you in Google Analytics.

6. Atomic Mail Sender

Atomic Mail Sender

You won’t have to train your staff to initiate an email campaign with Atomic Mail Sender as it offers an easy-to-use interface and requires no training. Among the features, this software includes a built-in SMTP server, authentication support and multiple email formats. Atomic Mail Sender supports Microsoft Word, DBF databases, CSV files, Microsoft Excel, Microsoft Access and other file formats making it highly flexible. This limitless software allows you to send a newsletter to unlimited recipients. It also enables you to manage an unlimited number of fields for personalization including name and other personal data in your emails.

7. GroupMail


If you want to send professional email message personalized for each of your recipients, this is the software for you. It has an in-line message scripting and reply management controls. The email filter in it allows you to sort quickly and categorize email addresses. It enables you to manage an unlimited number of fully customizable groups/lists with an unlimited number of recipients and to make it an extremely powerful marketing tool. It is highly secured software that keeps you recipient details private and confidential. One of the major pluses of this software is the fact that it can detect bounces automatically and verify recipient’s address with ease.

8. e-Campaign


An easy to use campaign manager this allows to you design rich HTML emails and newsletters to market your business. You can create highly personalized emails with this. You can also customize the emails including the subject, message body, file attachments and even embed different images for different recipients on the same mailing list. This is a perfect campaign runner and supports all the popular databases including Microsoft Access, Microsoft Excel, SQL Server, MySQL, etc. The advanced WYSIWYG HTML composer and built-in SMTP server make it a robust system. It detects bounce emails automatically and process unsubscribing requests.

9. Thunder Mailer

Thunder Mailer

This is one of the best mass email program – easy to use yet powerful and is being used by many internet marketing gurus to manage their mailing lists and send email campaigns. What is unique with Thunder Mailer is that you can maintain your in-house mailing list, safely and securely on your computer, without needing to upload it to a email server (such as in the case of using Aweber).

Thunder Mailer is ultra fast because it uses multithreaded sending, and tests show that it has no hiccups handling massive mailing lists of multiple hundreds of thousands of subscribers! The program supports both free SMTP or premium SMTP servers.


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Email marketing software helps you in running an active campaign for your business. You need to choose them in accordance with your needs. It is, however, important to keep in mind that you need to create attractive as well as informative emails to create maximum impacts among the customers.

28 thoughts on “Best Email Marketing Software For Sending Bulk Emails”

  1. Ohhh great! i got all the best bulk email sending softwares at one place. Thanks Mark for telling these platforms. And I think email marketing will never die and it will be evergreen way to promote your product directly to buyers. But we should take care of our subscribers as our friend.

  2. You have cleared my doubts to choose a best email marketing tool for my own site. Thanks for your such a nice post.

  3. Just like what the editor’s has suggested, Thunder Mailer is a great choice if you are looking for a mass emailer. I bought this software last week and I am really impressed with the emailing speed this software can deliver! They have a promo code you can use now which gives you 20% off.

  4. I must say that these software are very interesting. Definitely will save you a lot of money in the long run, compared to services such as Aweber, such is blood-sucking expensive. I like your software list, especially ThunderMailer. It looks great and promising.

  5. I have bought a copy of Thunder mailer. I must say it’s pretty good especially when it’s so cheap.. $69 only. I am surprised how easy it is to setup the software and use it.

    I used Aweber before, but it’s not very cost effective for the long run. Also, it’s requirements to opt in also give me a lot of headache, especially when I want to send to an existing list of mine.

    Hope my comment will help people who is looking for a bulk mailer.

  6. We are using and there you get 10 SMTP servers with unique IPs from $9.95. So great deal for us.

  7. I wouldn’t recommend desktop based applications because first off they don’t have proper authentication methods…you would have to use SMTP details of Gmail or other commercial accounts which means you will be restricted on the number of emails you can send per day. There are numerous other problems with it. We used to use Mailchimp but later switched to Email It – which is a great alternative email marketing software. They supply all the features you need and nothing you don’t. They also provide great support which lured me into using their services.

  8. is any one of the above listed software web based where i can install it and access it from a web browser?

  9. Hello,

    Thank you for this very interesting article.
    Could anyone let me know what they think of “vertical response”? I’m currently on free trial wih them and would love your experience….
    Also is any o these sites giving analytical data on the recipient action? Did he open the mail? Did he forward it to a friend?…

  10. Thank you for the article 🙂

    Is there some hidden codes should be written while creating the emails for tracking them? like knowing from which browsers, devices, countries, etc the emails has been opened?

    While sending email, is there a possibility that my email would be blacklisted? or the domain blocked?
    If yes, how to avoid this? and is this related to the software I’m using?

    • If your emails look like SPAM then there is a possibility that they’ll blacklist it, apart from that you won’t have any issues. Normally all the popular Email Marketing Software will have all the features you requested. 🙂

  11. Most of those software will increase email spam score. That will make your email blacklist. If that happen, it’s hard for you to send out email.

  12. Atomic Mail Sender’s tracking links are blacklisted. It’s completely useless since the link gets flagged, which in turn gets you blacklisted too. The link is 

  13. All of them are desktop edition, except send blaster have a wordpress plugin. I have a list of more than 12000 email addresses. I want to send all of them information about my new post every time i publish any new article on my wordpress blog. Do you know any free plugin for wordpress which can server my purpose. I have tried a lots of plugin earlier but none of them could solve my problem.

  14. Coincidentally today when I switched on my PC, I had only one thing in my mind and that was to find ways of sending bulk emails and here I am looking at your post. After spending more than an hour I could find information in bits and pieces on several sites. But when I landed on your page, I could not only find all the info, but also I have many options to select from. I am really thankful to you for such a helpful post.

  15. These are good software for bulk emailing. Frankly, I have not used any of them, but they all look great. Will check them out, perhaps Email Marketing Pro in particular, as it looks exceptionally good. 🙂

  16. For my online business, internet marketing is very important. I know email marketing is the best medium for internet marketing, but it is a tough job! But as you have suggested that email marketing software and applications can make this job easy, I think i will be using it in future. It will also help in making the job of email marketing fast. Thanks for your suggestions!

  17. For online businesses sending emails in bulk is the best medium for internet marketing. But it is a tough job to do. I have my online business where I do email campaigning for making my clients aware of my products and new launches. But it becomes very difficult for me to send emails to my whole list. Thanks for your easy tips. You have given me much simpler method to do so. By posting screenshots you have made it more clearer. By this it seems it will more faster too!

  18. I have a company where I need to get bulk emails sent for promotions, invitations, etc. I was facing a lot of problems as the amounts of emails to keep sending individually was getting really tiresome for me and my employees. These bulk email sending options are really nice. Thanks for sharing this with us, it will help my business a lot. Cheers.


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