Facebook Page can be used to increase brand awareness for your blog. Brand awareness is important to increase your blog popularity. The stronger your brand, the more popular your blog will be. Also, you will get more traffic as a result. With strong popularity, you can build good reputation and authority in your niche. Here are 5 tips to increase your blog’s brand awareness with Facebook Page:
1. Put Facebook social plugin in your blog
Believe it or not, Facebook social plugin can actually help you to increase your blog reputation and strengthen your brand. When you put this plugin in your blog, people will see how many fans you have on Facebook. The more fans you have, the more people will regard your blog as reputable. If you don’t have any presence in Facebook, people can’t see how popular your blog is.
- HOW TO: Add Facebook “Send” Button On Your Blog
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2. Open contest for your fans
In your Facebook Page, you can open little contest for your fans regularly. You don’t need to promise a big prize. A small prize will do, such as free paid report from your blog or something else. This will help to attract people’s interest toward your blog. More and more people will like your page and know about your blog.
3. Keep your page active
Don’t abandon your Facebook page. You need to keep it active so that people can frequently visit your page. A dead fan page is like a dead website. People won’t visit it again when they know that it is dead. So, you should update your fan page as often as you can. You can post updates about your blog as well as other interesting stuffs, such as fun facts, inspiration quotes, thought for the day, and so on.
4. Encourage discussion
You should encourage discussion in your Facebook page. The more people commenting on your status updates, the better your page will look. An active discussion is impossible without your encouragement. So, you should post status updates that will encourage discussions among your fans. Make each of your status interesting so that people will want to comment on it.
5. Advertise your Facebook Page
Lastly, you need to make your Facebook Page bigger. You need to have more and more followers in your page so that people will see your blog as authoritative blog within your niche. The more likes that you have in your page, the more people will like it as well. So, it’s a kind of domino effect. You can increase your fans by advertising your page using Facebook Ads platform. It will help you to gain more followers on Facebook.
Once you’ve established a strong presence on Facebook, people will start to visit your website in big numbers. That’s because they regard your blog as reputable and popular due to the fact that you can attract much followers on your Facebook Page. It will give positive effect to your blog brand.
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