Your Great Content Will Go Viral If It Passes These Tests

Viral Post ChecklistWell you have a great blog post idea, I assume. Can you just write it and hit publish? No, you can’t, because you just cannot let your best content out there without properly equipping it. You have to optimize your best blog post in some ways so that it gets people’s attention and recognition. I hope your post deserves such recognition.

Now let me tell you 7 things you must do before you hit that “Publish” button.

#1 – Keywords

This one is for you to do before you start writing the actual post (if not the draft). Do some keyword research. I am not going to tell you all the possible ways to do it. Of course there are lots of free and paid ways in which you can research for keywords.

Whatever service you use, make sure you embrace the long tail keywords the most because 80% of organic traffic comes from those keywords as opposed to the short ones. Make sure you have identified the right keywords before writing the post. Spread the keywords evenly throughout the post and make sure you use the potential ones near the beginning.

#2 – SEO

On page SEO, that is. Make sure your post is neatly optimized for search engine bots. Again, there are thousands of things one can do to optimize a blog post; and I am not going to list them all.

The point is, SEO should be in your checklist. Write those meta tags and keywords for every post, choose to write manual excerpts, put potential keywords in your heading, use less stop words in your post heading. Of course you may choose to get the help of paid plugins to assist you in this matter.

Useful Resources :

  • 10 SEO Techniques That Can Be Used In the Real World
  • HOW TO: Get Your Free SEO Report Within Minutes

#3 – Interlinking

Never publish a blog post without interlinking to any of your older posts. I assume interlinking should not be a problem. After all we are all blogging in some particular niche. So we will have other blog posts that are related and hence can be referenced to.

Interlinking helps you to increase your internal back links. And by leaving them as do follow links (I am sure you will), you increase the authority of every blog post.

A quick and hot tip is to link to your old post near the beginning of the post.

#4 – Linking to others

Don’t keep everything to yourself. Depending upon what you are writing, always try to find out relevant links from other blogs in your niche. You will make good friends in the first place, and you will also support your writing with relevant thoughts.

Apart from linking in your daily posts, you can also write exclusive posts that are round ups of thoughts from various other posts. An example of such a post can be seen here- 5 Key Elements for Bloggers: A Round Up.

Interlinking is always good in the blogosphere.

Tip: For interlinking your own blog posts and to others you have a handy plugin. It is called Insights. You can search within your own blog, or on the web and other blogs to link.

illustration of the insights plugin at wordpress dashboard

#5 – Image

This is an optional thing. But personally I would go for it. Images are good for the eyes. Even if you are writing a very serious blog and teaching people some concrete stuff, a funny and thoughtful image at the top is an excellent hook.

Find relevant, funny, thought provoking images to your post. Add appropriate alt tags and give credits to the owners. This will not only spice up your post, but will make it compelling to read, and you can also get found by the bots through image searches.

Useful Resource :

  • 40+ Websites For Copyright And Royalty Free Photos

#6 – Call to action

Finish your post with a call to action. It can be asking for readers’ suggestions/comments, it may be a promotion or it can be an invitation for subscription. Whatever it may be!

If you finish the post bluntly, it is like “I talk; I have talked and that’s it”. But your blog is not a place where you do monologues. You should encourage discussions. In order to encourage people to engage in discussions, you have to let them know that you are open and love to hear what they would say.

#7 – Read out loud

This may sound lame, but trust me it helps you to improve your post. This step is really a must. Don’t think that you will look like a lunatic if you read your own blog post out loud.

When you read out loud, you will come across some incorrect sentence formations which may otherwise look fine with eye reading. You may also check if you have any obvious grammatical mistakes that you miss with your tired eyes.

Not only with grammatical errors, you may also find if your post is worth reading by doing this. I have trashed many drafts which have not passed this test πŸ˜‰


Do not be in a hurry to hit that Publish button. The more you do just before publishing, the more your post will enjoy after getting published. Have these tips as a checklist and always publish posts after ticking all of them.

Is your content great? Has it passed all these tests? OK then you can now hit Publish πŸ™‚

I’d love to hear your thoughts. Do you have anything more to add to the checklist? Feel free to do so.

Photo by phunkstarr

24 thoughts on “Your Great Content Will Go Viral If It Passes These Tests”

  1. Nice Post Jane.. Internal Linking in posts also proves useful..I am also using Insights plugin..

  2. Really an awesome article for beginners like me..really i like the way u presented it πŸ™‚

    _Prakash Thieagarajan

  3. You have written a very good and useful article.
    But you have forgotten the most important thing,
    The post must be useful for others and if you are unable to do so, it will be all useless.
    Besides a related post with thumbnails widget is also a must plugin for every blogger.

    • Hi Shariq,

      May be you missed the first line? “Well you have a great blog post idea, I assume.” This post applies only if you have great and useful content.

      Without that I am not suggesting these tips. Even if I you do all of these, it won’t work without you having great content in the first place.


  4. The other thing to consider is using numbers in your post titles. (i.e.: Top 10 Reason to…, 7 Things to do Before…, and 5 Steps to Better…) These are always popular, and seem to draw well, when compared to other search engine results for similar articles.

  5. The great content always go viral if the points you mentioned above are followed and proper marketing of the article is done.

  6. Hi Jane,

    These are real effective tips to make your post viral. Of course, for new bloggers it really takes time for them to master all these things, but what is important is that there are guides like this one to help them remember what needs to be checked and done before hitting that publish button.

    But of course, it will also be helpful if they start working on other blog necessities like including their meta description, tags, keywords, choosing the right permalink structure, among other details within their blog’s CMS.

    Have a great day!


  7. I agree to all of the points above.. I like the insights plugin but reading out loud is something new I came across.. πŸ™‚ But i guess it will surely help.. I will try next time, I just hope my family doesn't gets disturbed πŸ˜›


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