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business blog topicsIf you’ve been blogging for your Local Business for period of time, you can relate to the unpleasantness of starring at a blank screening blinking back at you. You feel as though your mind is devoid of ideas for great content. You don’t, however, have to find yourself in this position if you’re aware of several approaches you can use to brainstorm and easily develop ideas for your local business blog.

Four types of posts to consider writing if you’re struggling with ideas are:

  • 1. “How to” posts are often very popular with blog readers. The Internet has become the go to resource to quickly learn new skills or solve problems. We have become so accustomed to the easy access of information online we often take it for granted! What are common questions you’ve received recently from customers? Could you turn these questions into a “how to” post? If you don’t have recent customer experiences to draw from, do an internet search of your own for topics related to your local business. Use your research to generate ideas on a topic with your personal tips and experiences.
  • 2. Conduct an interview with a well-known “expert” in your field. This type of blog post will take a different type of preparation than your traditional post. You’ll need to generate interesting and thought provoking questions for your interviewee. Once you conduct your interview, pull out the most engaging and novel aspects of your discussion to create a post. Likely, you will receive enough content for a multiple part series! Remember to build some extra time in your blogging calendar to get this interview arranged and conducted.
  • 3. Share your take on a recent story you’ve read. This suggestion works well for those times when you need to generate conduct right away, but are truly stuck. Do a few searches online and read stories related to your blog topic. You’ll likely find a few of interest to you. Share the premise of the article as background for your readers and then provide your advice, suggestions, or opinion. If you select a current hot topic or controversial one, you may also generate significant reader discussion.
  • 4. Generate a “must read (or watch or listen to) list.” As an expert in your local business area, readers are interested in your thoughts on what books are best to reader on your topic. Therefore, put together a top 10 or 25 to share. Consider adding a brief synopsis of the book or why you think it’s worthy to make your must read list.

One way to avoid a lack of content to write about is to constantly be seeking inspiration from everyday activities, movies/television, common experiences, etc… Tying together two seemingly unrelated concepts to illustrate an idea is a particularly powerful approach! Keep a notepad handy to write down ideas and concepts as they arise.

Interested in learning more about this topic? Read Danny Iny’s post entitled The A to Z of Blog Post Idea Generation.


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By

For nearly three decades, Chris Marentis, Founder and CEO of local internet marketing company Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL's Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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    12 Comments

    • Steve

      Chris – great topic, and a simple one, too. There are too many businesses marketing themselves as: “Look what we do.”, rather than: “What can we do for you?”.
      Especially in local marketing, when ou are going to physically meet Company Reps. over and over again. You want them to look forward to seeing you again, rather than thinking: “Oh no, he’s going to try to sell me again.”
      Thanks for the post.

    • Steve

      Excellent lesson to learn how to Generate intresting & effective topics for blog & Local Business. These are best tricks to writer best & sensible topic. I am agree with your Chris recent stories are must taken in discussion which can to attract & increase of readers.

    • Mike Reeson

      These are great ideas to get me started on writing content for my new blog. Thank you for sharing!

    • hrmehrotra

      all of them are fabulous dude…….it can generate more enquirers for any business 

    • Shitij

      Hi Chris
      I was not capitalizing on 2nd and 4th points and from now on will follow them to generate topics for my blog…..thanks for sharing these tips mate!!

    • Saru

      I should suggest another one. I would go over past articles comments and look for a genuine reply from which I can expand in another topic and invite the commenter to engage again.
      Anyway, just write something. It does not have to be a hit every time and it’s better to fill the paper instead of watching it blank. In this manner you would not perpetuate your procrastination.

    • Khaja moin

      Hey Chris Marentis,

      Good tips, even guest posting on niche blogs will help you get traffic.
       

    • mahesh Verma

      nice information thanks give this valuable post 🙂

    • Avi Jit (@skyhitblog)

      I think when we lost ideas to write posts, we should try to write some how-to posts.

    • Sam@Goa Resorts

      So these are the benefits to do blogging but the rule for that if you will play this game fairly only then you can get huge prize after completion of game.

    • Gaurang Joshi

      Yeah, I also think How To posts attracts visitors more furiously. I am definitely gonna add Must Read section in my posts from now onward.  

    • Gautham Nekkanti

      These are actually great tips for a Business Blog. You should also focus on how to make the post viral

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