Social Media is one of the best ways for connecting with other people and building a brand. However, many people don’t connect effectively since they cannot be easily found or recognized on social networks. The following are some tips that will help you become more socially accessible.
1. Display your main social profile links prominently on your site
This might seem to be something obvious, but there are several people whose sites don’t show their social profile links. Having social media links on your site is one of the best ways of building a strong social presence for yourself or your brand. This can be done in different ways. For instance, you can have icons appearing at the end of every post, or displayed on the side bar of every page. Lean how you can display your social media profiles in sliding tabs.
2. Incorporate social network links in the email signature
The email signature is another ideal place where you can share your social network links. Some of the people you send emails to might not even know that you have presence online. You could have simple text links to your social profiles, or use free add-ons to generate an email signature which has widgets linked to your social profiles.
3. Interlink your email addresses
Many people use one email address to communicate with their clients, readers and respond to blog comments. In this case, this same email address should be used in all your social media profiles. However, social networks such as LinkedIn, Facebook and MySpace allow you to open an account with two or more email addresses. If you choose to use more than one email address, you need to ensure that they are all interlinked in your social profiles.
4. Be physically recognisable
When opening profiles with various social media networks, you will be required to upload an image. To ensure that you are easily recognizable, it is advisable to use the same photo in all the social networks. This means that when someone gets an invitation to connect, they are aware who is sending it and thus are more likely to oblige.
5. Name branding
When opening accounts with social media networks, you should use your real name so that people out there can easily link you to your site. Make sure you have the same name in your ‘About Us’ page and at the end of all your posts. Branding your real name will enable people to recognize you more easily across all social networks. It is especially important if you are using different usernames in your social profiles. You can also have About.me personal profile.
Well yes, having social media links on the site is one of then best ways to build strong social presence for oneself or brand. And yes while joining social media sites one should use real name so that people can connect back and about us page is really useful. Thanks Charles for this wonderful and useful post 🙂
You are welcome. I’m glad you find the post helpful.
That’s true, Charles. Using one photo in all social media accounts is important as you will be easily recognized by your contacts. and the about us page too adds up to the factors that make people trust and buy your ideas, ebooks, and products/services. What tool do you use in order to get information as to the quality of your social media optimization efforts? Do you have a specific tool that you use in order to compute ROI in social media optimization? Please share some. Thanks.
Hi Glen, you can find some quality useful tools here:
http://www.toprankblog.com/2010/03/11-free-tools-for-social-media-optimization/
🙂
Social media has been playing an important role for last few years.All the points you have mentioned in your post are crucial to connect effectively with people.Thanks for your superb post.
Two weeks back started using my twitter link as signature while mailing my friends and it turned out to some followers!
Social media is a right choice to boost your popularity and business. Charles the points which you put forward are really helpful for getting best out of social networking.
Showing Your social networking links on blogs really help,this way you will be recognized more and uploading your own pic helps a lot in social recognition.
you are right Charles, social networking via internet is very important for branding your self. I like Twitter and stumbleupon most for this work.
Adding social sharing buttons will helps to grab the attention of the readers to share on their network its really useful
Branding could really influence our connections and sponsored post requests. Authorship is one useful resource for branding and fourfolding the organic traffic
Having an “about us” page on our blogs help a lot. Again adding links to our social pages, helps in increasing connections. Very good points, Charles. Thanks.