Social Media is one of the best ways for connecting with other people and building a brand. However, many people don’t connect effectively since they cannot be easily found or recognized on social networks. The following are some tips that will help you become more socially accessible.
1. Display your main social profile links prominently on your site
This might seem to be something obvious, but there are several people whose sites don’t show their social profile links. Having social media links on your site is one of the best ways of building a strong social presence for yourself or your brand. This can be done in different ways. For instance, you can have icons appearing at the end of every post, or displayed on the side bar of every page. Lean how you can display your social media profiles in sliding tabs.
2. Incorporate social network links in the email signature
The email signature is another ideal place where you can share your social network links. Some of the people you send emails to might not even know that you have presence online. You could have simple text links to your social profiles, or use free add-ons to generate an email signature which has widgets linked to your social profiles.
3. Interlink your email addresses
Many people use one email address to communicate with their clients, readers and respond to blog comments. In this case, this same email address should be used in all your social media profiles. However, social networks such as LinkedIn, Facebook and MySpace allow you to open an account with two or more email addresses. If you choose to use more than one email address, you need to ensure that they are all interlinked in your social profiles.
4. Be physically recognisable
When opening profiles with various social media networks, you will be required to upload an image. To ensure that you are easily recognizable, it is advisable to use the same photo in all the social networks. This means that when someone gets an invitation to connect, they are aware who is sending it and thus are more likely to oblige.
5. Name branding
When opening accounts with social media networks, you should use your real name so that people out there can easily link you to your site. Make sure you have the same name in your ‘About Us’ page and at the end of all your posts. Branding your real name will enable people to recognize you more easily across all social networks. It is especially important if you are using different usernames in your social profiles. You can also have About.me personal profile.