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4 Basic Ways to Attract and Keep Customers (That You Must Know)


With thousands of new companies in the market day in and day out, when it comes to doing business nowadays, a deal is a deal and that means predatory tactics can put you out of the running fast, especially if you have a small business.

Tips To Attract and Keep Customers

If you are in the highly competitive field of the professional service business, you must come up with an arsenal of strategies in order to become the top provider in your industry. Luckily for you, after some careful research, we’ve come up with a shortlist of clever tips to attract and keep customers to your small or start-up business.

1. Become A Trusted Resource

Engage people to build a solid relationship, providing valuable content and being a good listener, reply to users and readers. Get verified by a trustworthy source, like Google Verified Stores, the homeowners association or some local entity that is already recognized in your area.

2. Define An Achievable Marketing Plan

Your marketing plan and approach should be determined by your target customer. In order to reach your target customer, sometimes those people are not just on the web. Try a few of these highly-effective marketing tools: distribute custom printed flyers, classified ads in newspapers/magazines, a profile in a local publication, pay per click ads, direct mail, email marketing and vehicle wrap.

Do whatever you can to put your name in front of their eyes, but do so in a structured way connecting all tactics in one single strategy: Use one or several easily connected messages (making sure that the stand alone ones make sense). Intrigue people and peak their curiosity with humor, nostalgia and emotional triggers.

Attract and Keep Customers

3. Lure Your Target Customer

Some marketing strategies will work better than others as that depends on who your target customer is. Once youíve created your customer profile, think about which ways they can be reached specifically. The more target-focused your company is in the marketplace, the simpler it becomes to reach your market. Just start by coming up with a shortlist of your top keywords. Which search terms do people use to find your services or products online?

4. Reward Your Loyal Customers

Itís much more cost-effective to keep a loyal customer than to try to chase a new one. If you want to boost sales, while generating more revenue, you must upsell an existing client. How can you accomplish this? Just keep in touch with them.

Always ask for feedback on Twitter or Facebook as well as conduct an online survey about your customer service and reward their time and participation. Remember their birthdays or customer anniversary (from the first year they shopped from you) and add a little budget to make them feel special and add a profile showcasing one of them in your monthly email newsletter. A

Also ask customers to leave a review on your website, Yelp, LinkedIn, TripAdvisor, Angieís list or Google+ local, see what they say and then contact the ones with the best and worst reviews to improve that experience further.

We hope this information comes in handy. Keep in mind that, by following these basic tips, you should be able to lay the foundation of a long-lasting relationship with your customers, getting them to make purchases over and over again.

Which of these tips did you find the most useful? Which of these tips did you find the most interesting? Do you have any basic tips for attracting customers? We would love to hear your thoughts. Please feel free to leave a comment below.


CEO and Founder of Slashsquare, Indian Blog Network and Web Consulting Media. HBB is a part of Slashsquare Network. I'm a Tech Blogger, Striving Entrepreneur, Atheist, and Proud Indian. Catch me on Facebook and Twitter.

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    One Comment

    • HelenHe@Interactive Whiteboard

      I worked in the translation industry for about 2 years, and we established a good relationship with our clients. Apart from high-quality translations,I think delivering excellent service is also very important, such as going by the deadline as agreed, keeping the clients informed of any changes promptly,
      addressing their issues in a timely manner, etc.

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