If you own a brick and mortar business, you will know that there is a lot to accomplish and often with limited resources. Using social media is an excellent way to advertise and market your e-cigarette (electronic cigarette) store whilst keeping costs to a minimum or even without having to spend a penny.
Social Media Tips For E-Cigarette Stores
When marketing with Social Media, it’s important to understand that rather than spending your hard earned money, you will be spending something equally if not more valuable – your time. If you do things right whilst using social media sites such as Facebook, Twitter, Instagram and YouTube amongst others, it can be a pretty good trade off which could lead to an increase in your popularity both locally and regionally – resulting in more sales. Here are some top tips for using social media to market your e-cigarette store.
1. Do Your Homework
The best social media marketing campaigns are the ones which have a well-thought out and solid strategy behind them. In order to achieve this, it’s vital that you first get to know your target audience so that you can tailor the campaign to their preferences. For an e-cigarette store, your target audience will be both male and female adults who are looking to take up vaping or use an e-cigarette (e-cig) as a means of quitting smoking.
2. Link Everything Together
If you use each social network as a standalone platform, you will find that it’s very hard to achieve the results that you want. Your website is the home base of your brand, and should be linked to each of your social media accounts in order to provide visitors with easy access. If you have a blog, you can incorporate social media sharing into it or add plugins which show your latest social media updates.
3. Time It Right
When updating your social media accounts, it’s a good idea to set a schedule. Ideally, you should be looking to make updates to your social media pages at a time where the majority of users will be browsing the social media page. Research has found that the peak times for social media use are just after lunch and then again in the evening when people are not preoccupied with work and have some spare time to browse. You should also set aside a block of time per day to dedicate to social networking. When you post an update, you will likely get some comments – and you should try to reply to these as efficiently as possible in order to engage with your followers.
4. Start Small
Don’t throw yourself onto every single social media platform all at once. Instead, start small by creating an account on one or two of the most popular social media platforms – Facebook and Twitter are good ones to start off with – and expand to other platforms as your brand grows and you get to know more about your target audience.
You can focus on these basic Social Media tips for E-Cigarette Stores. Do let us know which social media platform do you think works best for marketing?
Hi Pradeep,
These days its very difficult to promote any anything as you told Using social media is an excellent way to advertise and market your e-cigarette. Its true as you mentioned all four points which we have to follow so that we can promote it effectively.