In the cutthroat business that is SEO, it is infinitely important to always be on top.
Since there are a lot of competitors out there (both white, gray, and black hat SEO practitioners), every day poses a new set of challenge to ensure that your websites appear on the first page of the Search Engine Results Page or SERP, if not on the top three results. Tall order, right?
The good news is that winning the rankings game is actually very feasible. All that it takes is for you to observe some simple and time-tested SEO tricks that most successful SEO campaigns have used then and today. Here are some few good tips on how your site can achieve high SERP rank:
1. Use the right keyword
I have a lot of friends who complain about not getting the rankings that they want, despite having a lot of very well-written posts. Well, in turns out that those blog posts lack the proper or unique set of keywords that could have propelled their sites on top of the SERP. Remember that most SEO campaigns thrive on well-chosen keywords that generate traffic and effectively gets crawled by Google spiders. So if you want to be on top, get the right keywords first.
Keywords are the lifeblood of most SEO campaigns.
2. Originality is Essential
Introduce fresh, original, and well-written content as often as possible. An SEO professional’s rule of thumb is top notch content. Keep in kind that Google primarily ranks your site based on the content quality and frequency with which you update your site. Hence, make it a point to invest in good content, especially since Google Panda judges individual sites almost solely based on the content quality.
Poor content will surely drag your site’s SERP rank down, courtesy of Google Panda.
3. Launch an aggressive linkbuilding campaign
Now, of all the SEO tricks out there, linkbuilding has got to be among, if not the, most expensive ventures available to increase site traffic and SERP ranking. You could resort to guest posting, ask for exchange links, post on forums and blogs, submit articles to eZine, HubPages, and similar article submission/directory sites, or pay for the services of professional linkbuilders. Try which ones will work out for you, and which ones will not.
Linkbuilding is pure hard work, but with good results.
Remember that sites don’t reach top 1 SERP rankings overnight. Hence, be patient. Like what most successful SEO practitioners have proven for themselves, reaching the top always takes a lot of good SEO practices, and tons of hard work on the practitioner’s part. So start observing these tips and see your site’s SERP rank rise to the top!
This article is written by Ryan Cote. He is a Project Manager for Ballantine Digital, a NJ social media agency, and is responsible for overall operations and client campaigns. If you wish to write for us, kindly check this.