Most guest bloggers guest post for back links, increased exposure and engagement to a different set of audience. But actually, guest posts have more potentials and benefits that can really give value to your website. In this article, we will tackle on 5 tips on how you can leverage on your guest posts and make them convert.
1. Find the Right Guest Post Location
The key here is to target specific audience. Before guest posting, you have to research the background of the followers of the blog where you’re contributing to and also the relevance of the blog to your niche. For example, you are projecting that you’re an expert in providing solutions to marital relationship problems. If you will be posting on another blog giving tips on how people will get their ex-boyfriend back, the odds that you will get a subscriber is small.
Given this scenario, this blog has love and relationship as one of its main topics but it caters and targets singles and not married folks. You may write a great content about how to keep the spark alive between couples, and readers may be attracted. However, when they find out that the posts in your own blog do not consistently pertain to their needs, they will not be “converted.” Simply put, they cannot connect to your blog’s content. Your blog will not appeal to these readers. So you need to analyze the location of your guest post before guest posting.
2. Optimize Your Guest Post
Most often, novice guest bloggers don’t do keyword research before writing the content. When they get the right audience and right location, the next thing they fail to do is to determine the primary keywords to use effectively in their pitch. Guest posting without including the right keywords is a waste of time because you will only lose the advantage of long-term search engine traffic. A guest post is a way to promote your brand. To bring in a healthy amount of traffic and ultimately a great number of subscribers to your website, make sure that your guest post is optimized with properly researched keywords.
3. Provide Call To Action
Notice the engagement of audiences in that blog and see if this same group of readers can also be turned as an active community in your blog. Visit the blog’s posts and check the number of comments and users participating in the comments section. Count the number of likes, re-tweets, shares and recommendations of the blog’s posts. You hit a jackpot when you reach a newfound treasure trove of keen users.
To lead them to do the same in your blog, somewhere in your guest post, you should provide a call to action button or link that will push them (but not in a hard-sell way) to visit and follow your site and then purchase your offerings. Have tantalizing directions that will cohesively put together as part of your content.
4. Give Out Freebies
The fish gets to the hook because of the bait. Similarly, you can follow the same tactic. In guest posts, the best way to have readers turn to your subscribers is to offer them freebies. Freebies can be anything enticing—free e-book, discount voucher on any of your company’s product, etc. Through these baits, you’d be able to catch quality prospects and soon can be your customers.
Now if you’re thinking of the costs, let’s say you’ll create a free e-book which most probably the content would be easy to make since you got a blog. All you need to do is to collate your content and format it into an e-book. Of course, with the utmost quality. Once your e-book is ready, all you need to do is to give it away for free. Now, that’s a possible gateway for you to sell to those who would acquire your ebook. Since, they knew how much quality you put into your products(your e-book) they would most probably buy what you have to offer.
5. Write a Clear Storyline
Last but certainly not the least, you should provide a good content that will delight the readers. The magic formula is quality content plus clear storyline. You must state what you want your reader to do or act and establish a smooth flow throughout your post.
Having a clear storyline or learning curve for your readers is important. This will help them learn what they need to in a smooth manner. This will also reflect the quality of your work and products. So, better formulate an effective outline before your put your ideas into writing.
Conclusion
Not too long ago, guest posting is seen and practiced only to have more links and exposure to your own blog. Now, things have changed. Of course, the original intention is still a huge part of guest posting’s benefits. But webmasters have set the stage and changed guest posting’s paradigm to conversions. Getting other readers to click your blog’s link is only one step to getting a good conversion rate and it barely is considered as a successful conversion. What you want is for them to be turned not only as your blog’s followers but your product’s buyers. Turn leads to sales with the above guest posting guidelines.
This article is written by Celina Conner. She is a Yoga Instructor, an alumna of Advanced Diploma of Management at Martin College Australia and a mother of a beautiful daughter, Krizia.
I think the guest post should be very good in order to make others come back to our blog,have seen people just posting crap on others site to get backlinks
Yes, true that guest blogging is very important for traffic. I really appreciate your effort you given in this post. I got good guidelines from it. Keep the good work.
It definitely seems like the most important thing to do (which is probably why it’s number one in this post!) is to make sure the blog has a similar niche…otherwise it’s a waste of time!
“To lead them to do the same in your blog, somewhere in your guest post, you should provide a call to action button or link that will push them (but not in a hard-sell way) to visit and follow your site and then purchase your offerings.”
This is definitely the hard part. You want a chance to sell your product or service but you don’t want to over to it to the point that your guest post gets rejected or you come off too pushy.
Guest Post is a very important for SEO and our blogging traffic. without traffic our blogging career never success. so Guest blogging very important. we can get black link with gust blogging and thanks for sharing this valuable and informative post for gust blogging 🙂
Hello Celina,
Simply superb. This post is a real help to all those who are struggling with the conversions of guest post. I go with the point that the story line should be clear. Also, the posts should be sensible and have something to offer for the readers i.e., value addition.
Regards,
Vijay
Couldn’t agree more with your 4 points. Guest blogging, provided you work to get on quality sites with actual readers, is a huge boon to SEO. It’s important to remember that it can take a lot of time to work your way up to being a guest author on a popular blog, so you just have to keep at it!
Wonderful post…Lot of benefits are in guest post..we should utilize it correctly..your post shows it clearly..last tip is very important we should write a clear storyline..the content of the article should be unique,the article must be helpful to the readers then only they will come back and see your updates..thanks for sharing this post…
Hi Katherin!
Yes, I can’t agree with you more.
you’re right when you said that we should write clear story line in a way that we’re ushering our readers to the action we want them to do within our guest post.
Thanks a lot!
Celina 🙂
Guest Posts! At times I like to call the guest bloggers as link builders.. Most of the times, you wont find a healthy content in the guest post. I hope every person submitted the guest post understands the importance of guest post!
You’re right most of the time Zainil.. You should share this post to them for them to understand.
Guest Post is a very good way to target readers but you must utilize your guest post in an effective way so that it gives you the best results. Tips mentioned in this post are actually true and it will give you a clearer idea on choosing and utilizing your guest post. You have to make the reader feel free with your blog then only can you expect conversion of your guest posts.
Yeah these do people do guest post only for link building purpose. If your guest post is genuine then definitely it will be highly appreciated.
Wow! Thanks a lot Guarang from Techretina.com… Thanks a lot for your comment. indeed, there are a lot of guest bloggers who only want links to their website.
This shouldn’t be the practice at all.
Well explained post,
So many people writing guest posts, but some of them only getting maximum benefits from it. Your post is really very helpful to improve guest blogging.
Hi Sai, Thank you so much!
I really appreciate comments on my guest posts.
I am willing to help you out on your website, technoultra.com.
Please shoot me an email and I would gladly guest post on your blog.
Offering Free stuff is Very useful and effective way to convert visitors.
I totally agree Kulwinder!
Giving out freebies doesn’t only give you more traffic and new visitors. It markets your blog or site.
Providing call to action and freebies are great ways to convert visitors…
That’s exactly what I mentioned Avi!
Thanks for emphasizing my point..
Kudos!
Good guest post tips. It’s certainly important to write good guest posts, this way everyone wins. You get more exposure and subsequently more visitors and readers to your blog. This is also true for the blog’s owner, he/she will get more content and have more readers.
You hit the point Jasmine! Most web masters think that allowing guest posts on their blog don’t benefit them in terms of writing and etc. but actually they are benefiting from guest posts.
1. They get traffic assuming that the guest post they publish is a cornerstone content.
2. Their blog gain exposure as well.
Kudos to JC!
Celina
optimizing your guest post is one of the most effective ways to boost a guest post in my opinion, and also sharing it to your social networks
Hi Kenny,
You’re exactly right! That’s why I’ve mentioned that you need a specific call to action on your guest post. For example, you want your readers to comment and share their thoughts about your post. Then, mention that on your guest post.
Kudos!
yep thats it
Guest post itself is a way to attract readers however it too has to have something special about it which will grab the reader’s attention. Now what the writer has mentioned in the post are all helpful points to hold the reader’s attention but out of these the most important is the freebies point. This point talks about mutual benefit. If the readers find visiting your blog beneficial then they will definitely keep coming back.
Hi RR-Friends,
You’re right. Actually, some of the points I’ve mentioned in the article are normal lessons on how you could engage and improve your guest posts but the gist of the guest post is that there is a great opportunity on how you can leverage on your guest posts.
Use them as if it’s a gateway to your landing pages and on that page NAIL DOWN the sale.
Kudos!