2012 was a show that revolved a great deal on Social Media! More and more individuals as well as businesses are joining in on the fun each year and all the signs lead to predictions of how 2013 will become an even greater year for social media.
Here are 5 predictions that you must look out for!
1. Facebook will continue to monetize its services
The social media site of humble beginnings has once again proven why it is the largest social network in the world. 2012 was the year that Facebook reached 1 billion members, something that is worth remembering indeed. The social network that has made Zuckerberg a billionaire will continue to do so. Facebook is surely going to continue monetizing their online social services for businesses and individuals as well who are in need of it. Although there were a few bumps here and there for the site, some of which had quite evident repercussions, do not expect this empire to crumble as other social sites have. Facebook will remain a well-built social media site that offers tools and services that have quality and have proven to be effective.
2. Content marketing will become a major strategy
2012 was truly a showcase of how powerful Content Marketing really is. People and Businesses alike have finally begun to understand and accept its importance and will begin to take it more serious. I anticipate that 2013 will be a year where content marketing will become an even more powerful marketing strategy. Businesses that have already experienced how effective it could be will double or even triple their efforts in implementing social marketing strategies. Expect to see a lot of companies from all industries around the globe taking up online armaments and charging full force in the social network.
3. Google+ will become more aggressive
Google+ never really caught on to majority of the populous, unlike Facebook, Twitter and Instagram. However, do not be so quick to consider Google‘s social site as dead, at least not yet! The search engine tycoon has secretly been doing feature upgrades and developments in their system. I expect 2013 to be the year that Google finally unleashes its reins and begin the quest for social domination! Google has already unveiled Communities, something in the likes of Facebook groups, but that is only the beginning. Soon pretty much everything you do on the web will in some way be linked to Google+, meaning you will be participating in this war that the search engine is waging, even if you don’t particularly choose to be in it. Basically, what Google is trying to do is to make you need their social tools.
4. More industries will start their online social presence
Necessity: The more traditional companies in many industries who have tried to keep things the way they are by staying out of almost any online presence has done so long enough. They have already started to realize that this is truly what the world is about and it is already time to lay down some of their traditional marketing strategies and adapt to what people/consumers have their eyes on. 2013 will open a lot of doors for many industries to set up their online social presence.
5. The power of images will increase
Everybody loved sharing pictures on social media sites in 2012, and in 2013 even more people will! Statistics indicate that pictures and images are shared over 5 times more than purely textual posts and content. Instagram, a social media site that lets its members post and share pictures instantly, can surely attest to how much fact this is and also how effective it can be as marketing strategy for businesses as well. You can expect social sites to become even more loaded with images this year!
One great trend to look out for this 2013 are is the development of bigger and better mobile social sites. Every year people are relying more and more on their smartphones and tablets to stay connected on their social networks and 2013 is definitely not an exception. So, if you use your gadgets for majority of your online activities, you can expect this year to be very beneficial for you!
There is a possible chance of new entry of creative social networks like MyLife.com (formerly Reunion.com). It is a social network service founded in 2002 by Jeffrey Tinsley after meeting his wife at their high school reunion.