5 Social Media Predictions For 2013

social media predictions2012 was a show that revolved a great deal on Social Media! More and more individuals as well as businesses are joining in on the fun each year and all the signs lead to predictions of how 2013 will become an even greater year for social media.

Here are 5 predictions that you must look out for!

1. Facebook will continue to monetize its services

The social media site of humble beginnings has once again proven why it is the largest social network in the world. 2012 was the year that Facebook reached 1 billion members, something that is worth remembering indeed. The social network that has made Zuckerberg a billionaire will continue to do so. Facebook is surely going to continue monetizing their online social services for businesses and individuals as well who are in need of it. Although there were a few bumps here and there for the site, some of which had quite evident repercussions, do not expect this empire to crumble as other social sites have. Facebook will remain a well-built social media site that offers tools and services that have quality and have proven to be effective.

2. Content marketing will become a major strategy

2012 was truly a showcase of how powerful Content Marketing really is. People and Businesses alike have finally begun to understand and accept its importance and will begin to take it more serious. I anticipate that 2013 will be a year where content marketing will become an even more powerful marketing strategy. Businesses that have already experienced how effective it could be will double or even triple their efforts in implementing social marketing strategies. Expect to see a lot of companies from all industries around the globe taking up online armaments and charging full force in the social network.

3. Google+ will become more aggressive

Google+ never really caught on to majority of the populous, unlike Facebook, Twitter and Instagram. However, do not be so quick to consider Google‘s social site as dead, at least not yet! The search engine tycoon has secretly been doing feature upgrades and developments in their system. I expect 2013 to be the year that Google finally unleashes its reins and begin the quest for social domination! Google has already unveiled Communities, something in the likes of Facebook groups, but that is only the beginning. Soon pretty much everything you do on the web will in some way be linked to Google+, meaning you will be participating in this war that the search engine is waging, even if you don’t particularly choose to be in it. Basically, what Google is trying to do is to make you need their social tools.

4. More industries will start their online social presence

Necessity: The more traditional companies in many industries who have tried to keep things the way they are by staying out of almost any online presence has done so long enough. They have already started to realize that this is truly what the world is about and it is already time to lay down some of their traditional marketing strategies and adapt to what people/consumers have their eyes on. 2013 will open a lot of doors for many industries to set up their online social presence.

5. The power of images will increase

Everybody loved sharing pictures on social media sites in 2012, and in 2013 even more people will! Statistics indicate that pictures and images are shared over 5 times more than purely textual posts and content. Instagram, a social media site that lets its members post and share pictures instantly, can surely attest to how much fact this is and also how effective it can be as marketing strategy for businesses as well. You can expect social sites to become even more loaded with images this year!

One great trend to look out for this 2013 are is the development of bigger and better mobile social sites. Every year people are relying more and more on their smartphones and tablets to stay connected on their social networks and 2013 is definitely not an exception. So, if you use your gadgets for majority of your online activities, you can expect this year to be very beneficial for you!

There is a possible chance of new entry of creative social networks like MyLife.com (formerly Reunion.com). It is a social network service founded in 2002 by Jeffrey Tinsley after meeting his wife at their high school reunion.

5 Essential Tips To Make Your Guest Posts Convert

guest posts convertMost guest bloggers guest post for back links, increased exposure and engagement to a different set of audience. But actually, guest posts have more potentials and benefits that can really give value to your website. In this article, we will tackle on 5 tips on how you can leverage on your guest posts and make them convert.

1. Find the Right Guest Post Location

The key here is to target specific audience. Before guest posting, you have to research the background of the followers of the blog where you’re contributing to and also the relevance of the blog to your niche. For example, you are projecting that you’re an expert in providing solutions to marital relationship problems. If you will be posting on another blog giving tips on how people will get their ex-boyfriend back, the odds that you will get a subscriber is small.

Given this scenario, this blog has love and relationship as one of its main topics but it caters and targets singles and not married folks. You may write a great content about how to keep the spark alive between couples, and readers may be attracted. However, when they find out that the posts in your own blog do not consistently pertain to their needs, they will not be “converted.” Simply put, they cannot connect to your blog’s content. Your blog will not appeal to these readers. So you need to analyze the location of your guest post before guest posting.

2. Optimize Your Guest Post

Most often, novice guest bloggers don’t do keyword research before writing the content. When they get the right audience and right location, the next thing they fail to do is to determine the primary keywords to use effectively in their pitch. Guest posting without including the right keywords is a waste of time because you will only lose the advantage of long-term search engine traffic. A guest post is a way to promote your brand. To bring in a healthy amount of traffic and ultimately a great number of subscribers to your website, make sure that your guest post is optimized with properly researched keywords.

3. Provide Call To Action

Notice the engagement of audiences in that blog and see if this same group of readers can also be turned as an active community in your blog. Visit the blog’s posts and check the number of comments and users participating in the comments section. Count the number of likes, re-tweets, shares and recommendations of the blog’s posts. You hit a jackpot when you reach a newfound treasure trove of keen users.

To lead them to do the same in your blog, somewhere in your guest post, you should provide a call to action button or link that will push them (but not in a hard-sell way) to visit and follow your site and then purchase your offerings. Have tantalizing directions that will cohesively put together as part of your content.

4. Give Out Freebies

The fish gets to the hook because of the bait. Similarly, you can follow the same tactic. In guest posts, the best way to have readers turn to your subscribers is to offer them freebies. Freebies can be anything enticing—free e-book, discount voucher on any of your company’s product, etc. Through these baits, you’d be able to catch quality prospects and soon can be your customers.

Now if you’re thinking of the costs, let’s say you’ll create a free e-book which most probably the content would be easy to make since you got a blog. All you need to do is to collate your content and format it into an e-book. Of course, with the utmost quality. Once your e-book is ready, all you need to do is to give it away for free. Now, that’s a possible gateway for you to sell to those who would acquire your ebook. Since, they knew how much quality you put into your products(your e-book) they would most probably buy what you have to offer.

5. Write a Clear Storyline

Last but certainly not the least, you should provide a good content that will delight the readers. The magic formula is quality content plus clear storyline. You must state what you want your reader to do or act and establish a smooth flow throughout your post.

Having a clear storyline or learning curve for your readers is important. This will help them learn what they need to in a smooth manner. This will also reflect the quality of your work and products. So, better formulate an effective outline before your put your ideas into writing.

Conclusion

Not too long ago, guest posting is seen and practiced only to have more links and exposure to your own blog. Now, things have changed. Of course, the original intention is still a huge part of guest posting’s benefits. But webmasters have set the stage and changed guest posting’s paradigm to conversions. Getting other readers to click your blog’s link is only one step to getting a good conversion rate and it barely is considered as a successful conversion. What you want is for them to be turned not only as your blog’s followers but your product’s buyers. Turn leads to sales with the above guest posting guidelines.

This article is written by Celina Conner. She is a Yoga Instructor, an alumna of Advanced Diploma of Management at Martin College Australia and a mother of a beautiful daughter, Krizia.