5 Essential Tips To Make Your Guest Posts Convert

guest posts convertMost guest bloggers guest post for back links, increased exposure and engagement to a different set of audience. But actually, guest posts have more potentials and benefits that can really give value to your website. In this article, we will tackle on 5 tips on how you can leverage on your guest posts and make them convert.

1. Find the Right Guest Post Location

The key here is to target specific audience. Before guest posting, you have to research the background of the followers of the blog where you’re contributing to and also the relevance of the blog to your niche. For example, you are projecting that you’re an expert in providing solutions to marital relationship problems. If you will be posting on another blog giving tips on how people will get their ex-boyfriend back, the odds that you will get a subscriber is small.

Given this scenario, this blog has love and relationship as one of its main topics but it caters and targets singles and not married folks. You may write a great content about how to keep the spark alive between couples, and readers may be attracted. However, when they find out that the posts in your own blog do not consistently pertain to their needs, they will not be “converted.” Simply put, they cannot connect to your blog’s content. Your blog will not appeal to these readers. So you need to analyze the location of your guest post before guest posting.

2. Optimize Your Guest Post

Most often, novice guest bloggers don’t do keyword research before writing the content. When they get the right audience and right location, the next thing they fail to do is to determine the primary keywords to use effectively in their pitch. Guest posting without including the right keywords is a waste of time because you will only lose the advantage of long-term search engine traffic. A guest post is a way to promote your brand. To bring in a healthy amount of traffic and ultimately a great number of subscribers to your website, make sure that your guest post is optimized with properly researched keywords.

3. Provide Call To Action

Notice the engagement of audiences in that blog and see if this same group of readers can also be turned as an active community in your blog. Visit the blog’s posts and check the number of comments and users participating in the comments section. Count the number of likes, re-tweets, shares and recommendations of the blog’s posts. You hit a jackpot when you reach a newfound treasure trove of keen users.

To lead them to do the same in your blog, somewhere in your guest post, you should provide a call to action button or link that will push them (but not in a hard-sell way) to visit and follow your site and then purchase your offerings. Have tantalizing directions that will cohesively put together as part of your content.

4. Give Out Freebies

The fish gets to the hook because of the bait. Similarly, you can follow the same tactic. In guest posts, the best way to have readers turn to your subscribers is to offer them freebies. Freebies can be anything enticing—free e-book, discount voucher on any of your company’s product, etc. Through these baits, you’d be able to catch quality prospects and soon can be your customers.

Now if you’re thinking of the costs, let’s say you’ll create a free e-book which most probably the content would be easy to make since you got a blog. All you need to do is to collate your content and format it into an e-book. Of course, with the utmost quality. Once your e-book is ready, all you need to do is to give it away for free. Now, that’s a possible gateway for you to sell to those who would acquire your ebook. Since, they knew how much quality you put into your products(your e-book) they would most probably buy what you have to offer.

5. Write a Clear Storyline

Last but certainly not the least, you should provide a good content that will delight the readers. The magic formula is quality content plus clear storyline. You must state what you want your reader to do or act and establish a smooth flow throughout your post.

Having a clear storyline or learning curve for your readers is important. This will help them learn what they need to in a smooth manner. This will also reflect the quality of your work and products. So, better formulate an effective outline before your put your ideas into writing.

Conclusion

Not too long ago, guest posting is seen and practiced only to have more links and exposure to your own blog. Now, things have changed. Of course, the original intention is still a huge part of guest posting’s benefits. But webmasters have set the stage and changed guest posting’s paradigm to conversions. Getting other readers to click your blog’s link is only one step to getting a good conversion rate and it barely is considered as a successful conversion. What you want is for them to be turned not only as your blog’s followers but your product’s buyers. Turn leads to sales with the above guest posting guidelines.

This article is written by Celina Conner. She is a Yoga Instructor, an alumna of Advanced Diploma of Management at Martin College Australia and a mother of a beautiful daughter, Krizia.

8 Reasons Forcing Me To Say NO To Your Guest Post

With the arrival of Google Panda and Google Penguin, lots of traditional link building techniques have lost their importance. More and More Website Owners, SEO’s and Link builders have started including guest blogging as one of important activities in their Marketing Plans. In the recent times, flow of guest blogging requests on my blog Bloggers Passion has increased to great extent. I hope you guys also facing the similar kind of situation on your personal or business blog in case you are accepting guest posts on them. With so many guest post requests, ideas and posts coming for review, I must say percentage of high quality guest posts have reduced. Lots of link builders, SEO’s and freelancers seem to be coming to my blog just to complete their quote of guest post links.

guest rejection reasons

Right now, I’m getting 100 plus guest post requests in a month and if you look at the actual guest post which gets published on my blog, they will be just 10-15 only. Here are some common reasons which force me to say No to a guest post on my blog:

1. Your Guest Blogging Request Email Matters a Lot to me

Some guest bloggers emails me explaining they are interested in doing guest posts on my blog. They will be writing 500 words long guest posts and in return they are expecting 2-3 backlinks from their guest post body and signature sections.

I just ignore such emails. In their Email, they have shown their intensions, they are on my blog just to build backlinks for their own or client websites.

2. You are Sending Guest Post on Unrelated Topics

I have already mentioned the kind of topics I’m accepting as guest post in my guest blogging guidelines section on my blog. But still some guest bloggers are pitching me their guest posts on off topics. Since my blog is about Blogging, SEO and WordPress Web Hosting Comparison related topics, you cannot expect me to publish a guest post around health or travel topic here.

3. Too Many Mistakes in Your Guest Post

Some guest posts are sent without any proof reading. No doubt I love making minor corrections in the submitted guest post but don’t expect me or any other blogger doing too many corrections in your guest post. This could be one of reason for your guest post rejection.

4. You are Asking Me to Add Keyword Based Links

I have clearly mentioned in my guidelines; I don’t accept keyword based backlinks from the submitted guest post on my blog. But still some guest bloggers don’t forget to enter their keyword based (SEO Optimized) anchors in their posts. I’m no more accepting such links, no doubt you are allowed to add links for your brand or your Social Media profile in your guest post.

Normal Link:

Normal Link

Keyword Based Link:

Keyword Based Link

5. Not Following my Guest Blogging Guidelines

Most of blog owners are not accepting short guest post there days. You are expected to submit a guest post carrying a good length and don’t forget about the content quality. So if you are submitting a 400 or 500 word long guest post, most of popular bloggers will not accept your guest post.

Lots of blog owners start accepting guest posts on their blogs to bring more diversity and to share new ideas from other bloggers with their target audience. So submit just high quality, unique and targeted guest post to the blog owner. And before submitting your guest post to a blog owner, make sure you are aware about his/her guest blogging guidelines in detail.

6. You are Not Replying to Comments

As a blog owner, we used to accept guest posts on different topics and it’s not necessary we got detailed knowledge about every published guest post. Guest blogger, who is submitting the guest post around any particular topic, knows much better about that topic. And he is the best person to respond to queries coming from my blog readers on his guest post. If you have the habit of not replying to comments, lots of blog owners will say no to your guest post.

Some blog owners may even delete your published guest post if you are not replying to incoming comments on your guest post after receiving email notification about comments on your guest post.

7. You are Linking to Bad Websites or Become too Self-Promotional

Blog owners may ignore your guest post altogether if you are linking to bad or unrelated websites in post content or author bio. You should not add too many links for your own website in your guest post body.

You should do the reverse. You should add links for couple of earlier blog posts and pages from the blog owner. And while linking to other websites, make sure you adding references for good and trusted websites only.

8. Don’t Have an Account on Gravatar

gravatar image

I have noticed some blog owners will not accept your guest post if you don’t have an account on Gravatar. You can see one live example here at FamousBloggers.net where its owner Hesham Zebida, is expecting you must have an account on Gravatar in case you want to submit your guest post on his blog.

So you should create an account on Gravatar today and make sure you are using your own personal image there.

These are some of common reasons which are forcing me to say no to lots of guest posts that are submitted to me. What is your criteria for rejecting a guest post and on what basis your guest post was rejected by a blog owner, please share your thoughts and concerns in this regard in the comments section.